An interesting stimulus package suggestion from Barry Moltz

by Sabrina Parsons

Barry Moltz, a popular blogger and author, wrote a very interesting post on what Obama should do to stimulate the American economy.  Here is what he suggests: If we took the $750B and divided it among the approximately $150M working Americans, each of us would get $5,000 to spend in this economy. The government would... Read more »

managing

Dealing with Google, Getting Traffic

by Tim Berry

I’ve posted here recently–several times–on how important web search is for startups and growing businesses. Today I found one interesting new site and received a recommendation for another longstanding good site to follow in this area. Thanks to Josh Cochrane of bplans.com for these tips: The SEO consultants at SEOmoz have a couple of catchy... Read more »

managing

Email sure is dead…if “dead” means “useful”

by Jason Gallic

Every so often (a rather ambiguous date range, don’t you think?) the demise of email is predicted. It’s a pain. It’s a spam-laden nightmare. It’s archaic and clunky. It’s possible that you, too, see email through this lens. But I’m going to hazard a guess and say that, regardless, email is still an essential part... Read more »

Palo Alto Software hits the 100 Best Oregon Businesses in 2009 list

by Sabrina Parsons

It’s rare that we toot our own horn but … Palo Alto Software was honored this month as one of Oregon’s 100 Best Companies to work for. Oregon Business Magazine runs the awards and sends out surveys for employees to fill out. Thank you to both Oregon Business for running this survey, and thank you... Read more »

starting

Forget finding a new job … make one!

by Sabrina Parsons

The New York Times had an article last week about how laid-off workers are taking matters into their own hands. The article talks about when, in a recession, do people start thinking about starting a company vs. just sending out resumes and trying to get a job: Economists say that when the economy takes a... Read more »

Small business succession planning

by Palo Alto Software

Tim Berry was featured on Jim Blasingame’s Small Business Advocate radio show yesterday. Succession planning is a big part of the long-term planning for millions of small businesses. Tim Berry has studied this and actually done it successfully, and he talks with Jim Blasingame about his advice based on his experience. You can listen to... Read more »

managing

Accelerate Product Marketing by following the Financial Markets

by Joe Dager

The financial markets are normally the ones that lead us out of a recession and they may have the best handle to interpret what the Economic Stimulus Package really means and what it will do. Let’s face it, there are going to be certain industries that benefit from targeted tax reductions in billions of dollars... Read more »

managing

If You’re On the Web, Get on the Cloud

by Tim Berry

If you’re involved with a web business, are you on the cloud yet? Consider this comment from a partner at Union Ventures. This is Albert Wenger on his blog Continuations: All of this is great news for startups because it is further driving down the cost of hosting.  At this point I am encouraging everyone... Read more »

managing

Use Two-Step Direct Response Advertising and Stop Wasting Your Ad Money

by Elizabeth Walker and Ken Burgin

Many business owners say things like, “We seldom advertise because it doesn’t give us any results —it’s a waste of our money.” And you know what—for these people this is probably true. The ads they are running are not designed to produce tangible results. Most advertising does nothing to motivate a prospect to act—it’s simply... Read more »

Barry Moltz is Talking Crazy – One business at a time

by Palo Alto Software

Did you miss Sabrina Parsons on Friday’s Business Insanity Talk Radio with Barry Moltz? Not to worry – Listen to it here: Business Planning, Innovation and Your Career   Read more »

managing

On Owning Your Own Web 2.0 Work

by Tim Berry

If you’re looking at a new web startup these days, you have to make a choice. You can aim for money or aim for traffic. Ironically, it’s hard to do both. Whose business is Web 2.0? You update on Facebook and Twitter, post to your blog, comment on everybody else’s blog, and put your pictures... Read more »

managing

Make a Referral Week – Last Day!

by Palo Alto Software

In addition to all of the fantastic referrals being made on the www.makeareferralweek.com website (There’s over 800 listed!) there are some informative blog posts on the Duct Tape Marketing blog. Susan Wilson Solovic, co-founder of SBTV.com Pamela Slim of Escape from Cubicle Nation Scott Allen, author of The Virtual Handshake Anita Campbell of Small Business... Read more »

managing

Truth about Small Business Branding

by Palo Alto Software

It’s no secret we’re big fans of John Jantsch around here. So it was exciting to read about a new webinar he’s involved in concerning something we get a lot of questions about.  Branding. John writes: Please join me and a very fun panel of small business branding pros on Wednesday, March 18th at 11am... Read more »

Business Insanity Talk Radio with Barry Moltz

by Palo Alto Software

Palo Alto Software CEO, Sabrina Parsons will be one of the guests on Friday’s Business Insanity Talk Radio with host Barry Moltz tomorrow morning. Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. This is a business radio show where we talk about... Read more »

Waiting for Good News. And Waiting. And Waiting.

by Tim Berry

Here’s a good news angle on more bad news: In his post last Friday, Steve King of Small Business Labs suggests that we may be hitting bottom. The February jobs numbers were not good, with non-farm employment falling 651,000 jobs and the unemployment rate increasing to 8.1percent. And according to the ADP Employment Report, small... Read more »

The Blog Week in Review 3/11/09

by Palo Alto Software

Getting UNSTUCK — Marketing Coach Tim Nagle talks about getting yourself back in gear Zebras Don’t Need Bailouts Either — Tim Berry, on what we can learn from zebras, rats, and monkeys. Marketing Plan Pro Tip: Customize Your Plan — A helpful hint for users of Marketing Plan Pro. Please, No Delivery — Another example... Read more »

managing

Achieving Success

by Cidnee Stephen

Let’s face it, at some point in our businesses we are faced with at least one insurmountable obstacle – one that challenges our passion, taps out our resources, and pulls us far, far out of our comfort zone. Many business owners give up at this point, wave the white flag on entrepreneurship and return to... Read more »

starting

True Story: Relationship vs. New Business

by Tim Berry

I’ve been thinking about an e-mail I got last summer, related to this post on Planning Startups Stories, about how I had left a good job to start out on my own. This was from a man who was one of the most likable students I’ve ever taught, a hard worker, an achiever whom I... Read more »

managing

Another Comm-puter needed

by Steve Lange

I’m swamped by communication! I reel from real-time info overload! My every working hour seems to be comm-andeered by more demands for instant attention! New applications appear daily to help me talk, hear, organize, schedule and interact with the people here at PAS. We have email applications of course. Our local machine email, Outlook, Eudora,... Read more »

managing

What Degree Does an Entrepreneur Get?

by Tim Berry

I’m probably too certain about this one, in an age when certainty is usually a sign of not understanding the problem. Still, I am. There is no “best major” for a college student who wants to be an entrepreneur. The best major is whatever you want to study. I got to this yesterday on Twitter,... Read more »