Sure, you could email customers after every transaction to evaluate their experience. But that seems clunky and time consuming. In order to figure out the best ways to get the information you need without the hassle, we asked five entrepreneurs from Young Entrepreneur Council (YEC) what methods or tools they recommend for surveying customers. Here’s what they had to say:
There are several great survey tools. We use Wufoo because it’s easily customizable—from theme and questions, to the format and thank you message. It’s really easy to use.
One option is to use a software called Pulse on your website. You can target the questions you ask your customers based on buying behavior and other website activity, making it less obtrusive than a typical customer survey.
3. Survey Monkey
Survey Monkey is the industry standard for a reason. They offer a ton of customization options and have very affordable prices.
There are many different ways to implement a short survey. A small survey that opens at the bottom of your screen when you have been on a page for a certain amount of time or scroll down to a certain part of the page is very useful. You can choose to answer a few questions or close the box.
5. Surveys in an automated follow-up email
I wouldn’t necessarily dedicate an email to customer feedback, but rather include it in a portion of an email that confirms the overall transaction. That transaction email should include important information that the customer will immediately want, such as tracking information for the shipment of the product. Towards the end of the email you can have a section that asks “How did we do today?” with a link to a poll.