Palo Alto Software

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Recent Articles Published by Palo Alto Software

managing

Tips for Tracking Customer Satisfaction

Although metrics are just measurements and they can't give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy. Read more »

planning

Enter to win the LivePlan $10,000 Boost!

How would a check for $10,000 help your business? Start thinking about it, because the LivePlan $10,000 Boost is officially open for registrations! Open to U.S. residents only, the LivePlan $10,000 Boost is a business plan competition for users of LivePlan, the leading online business planning and tracking software. The best-written LivePlan business plan will... Read more »

managing

Why should anyone follow your business on Twitter?

If you own a business, you probably have heard how you have to “do social media” if you want to get ahead. Create a Facebook page, a Twitter account and start amassing “likes” and followers and somehow the money will start rolling in. But did you ever stop and think, why? Why would somebody want... Read more »

managing

Do you expect face time or quality time from your employees?

Is the amount of time somebody spends at the office indicative of the quality or quantity of the work they produce? Not so long ago, offices were filled with people who were putting in face time, or “working” 18 hours days because that’s what it took to get ahead. But the question is, were they... Read more »

planning

Is business planning pointless?

It’s a common refrain these days, voiced by “experts” and busy entrepreneurs: business plans and business planning are pointless. It’s a seductive argument. The world moves fast, how can you forecast your sales for three years from now when it’s hard to predict what’s going to happen in three weeks? There’s clearly no point in... Read more »

managing

How to Live in Two Worlds and Succeed in Both – Picky Bars Success Story

Three professional athletes. Two of them injured. The third with specific dietary needs. What happens when they combine forces to create a snack for pre-workout fueling and  post-workout recovery? The answer is Picky Bars, allergy sensitive, athlete designed, and “scientifically scrumptious” snack bars. Jesse Thomas, of Springfield, Oregon, was an amateur triathlete. When he decided... Read more »

managing

Mobile Dependence and the Business Traveler

If you travel a lot for your business, you probably rely on your mobile devices to stay connected and productive. How do you compare to the stats in the infographic below? Business Traveler’s Mobile Dependence Infographic created by PC Housing Read more »

managing

Free Webinar: Learn to Drive More Sales

National Small Business Week kicked off yesterday with a three-day educational and networking event in Washington, D.C., recognizing the accomplishments and contributions of small businesses across the country. If you couldn’t make it to Washington this year, you can still benefit by joining marketing expert John Jantsch for a free webinar he’s offering in celebration... Read more »

funding

What Kind of Funding is Right for Your Business?

It’s the question that everybody starting a small business asks. Do I need outside funding or can I bootstrap my business. If I do need funding, what kind do I need, and how to I get it? Most businesses are actually financed by home equity or private savings. Attracting venture capital or angel investors is... Read more »

managing

Tips from Winning Entrepreneurs

Every year, the folks at Entrepreneur Magazine name an Entrepreneur of the Year. They’re looking for a person who makes a positive impact and improves their industry, employees, and community with a combination of ideas, leadership, and vision. The deadline for entries this year is June 15, so you’ve got plenty of time to enter... Read more »

funding

7 Lessons From an Angel Conference

If you’ve never been to a business plan competition or angel conference, you really should try to find one to attend. They’re excellent networking events and great opportunities to see what other entrepreneurs are up to. But more importantly, they give you the rare chance to hear what potential investors like and don’t like about... Read more »

managing

The leap from employee to entrepreneur – Small Business Spotlight

It’s never easy to leave a stable job to launch a startup. But sometimes circumstances align and a budding entrepreneur just knows that the time is right to make the leap. Sulaiman Sanni and his partner Ben Lamson were both working  for Meltwater Group, a large, well known Software as a Service company, Su as... Read more »

funding

Is a great pitch without a plan even possible?

You’ve got a great business idea, so now all you need is a great pitch, right? No need to spend time on a business plan, just put together a few slides and a five to ten minute speech and investors will be throwing money at you. Think again. A great pitch is important, everyone agrees... Read more »

managing

It’s True – Content Is King

Content marketing is one of the big buzzwords of 2012 so far. With millions of websites vying for your customers’ attention and hundreds of emails clogging their inboxes, now more than ever you have to prove to your audience that yours is a voice worth listening to. And that’s where content comes in. As Tim... Read more »

managing

Do you use social media to market your business?

Most experts agree that social media is an affordable, easy way to communicate with and engage your current and potential customers. But how many small business owners are really using it, and what are they getting out of their efforts? Let’s find out. Click Here for PollOnline Survey Conjoint Analysis | Polls | Mobile Surveys... Read more »

planning

Don’t make these 5 business plan mistakes

Every year, the team here at Palo Alto Software looks forward to judging business plans for several prestigious collegiate business plan competitions. We all read multiple entries and then gather and talk about what makes a great plan and choose a winner. We also get to see the mistakes that ultimately cost people prizes in... Read more »

planning

Infographic: Startup activity since The Great Recession

This infographic from the Kauffman Foundation presents an interesting look at the state of entrepreneurial activity in the United States. The good news is that more new businesses were created in 2011 than in the several years leading up to the recession that began in late 2007. The bad news is that new business activity... Read more »

managing

Three Titanic business mistakes to avoid

The RMS Titanic sank 100 years ago today. In that time, do you know how many businesses have sunk? Neither do I, but I’m sure it’s a lot. There are lessons learned from the Titanic disaster that prevented future shipwrecks, but what about lessons that can prevent business failures? Lesson 1: Expect the unexpected. The... Read more »

managing

How to use customer service to differentiate your business – Small business Spotlight

Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. If you were to ask the owners of 10 hair salons which products or service they sell or provide, most would probably start with “hair styling and coloring” or something along those lines. And you wouldn’t... Read more »

managing

Your desk job is hazardous to your health

If you and/or your employees spend a significant amount of time sitting at your desks working on computers, you may be shortening your lives. Sounds scary, doesn’t it? According to a recent  New York Times article, your chair is your enemy. It doesn’t matter if you go running every morning, or you’re a regular at... Read more »