Palo Alto Software

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Recent Articles Published by Palo Alto Software

growing

Tips for Tracking Customer Satisfaction

Although metrics are just measurements and they can't give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy. Read more »

starting

Harnessing Fear: Overcoming the emotional challenges of starting a new business

Every business endeavor begins with a unique idea and the passion to turn it into a new product or service.  But even when that idea is fueled by passion, turning a vision into a successful business often brings an entrepreneur face to face with fear – of the unknown, of taking risks, and of being... Read more »

planning

Enter to win the LivePlan $10,000 Boost!

How would a check for $10,000 help your business? Start thinking about it, because the LivePlan $10,000 Boost is officially open for registrations! Open to U.S. residents only, the LivePlan $10,000 Boost is a business plan competition for users of LivePlan, the leading online business planning and tracking software. The best-written LivePlan business plan will... Read more »

growing

Why should anyone follow your business on Twitter?

If you own a business, you probably have heard how you have to “do social media” if you want to get ahead. Create a Facebook page, a Twitter account and start amassing “likes” and followers and somehow the money will start rolling in. But did you ever stop and think, why? Why would somebody want... Read more »

growing

Do you expect face time or quality time from your employees?

Is the amount of time somebody spends at the office indicative of the quality or quantity of the work they produce? Not so long ago, offices were filled with people who were putting in face time, or “working” 18 hours days because that’s what it took to get ahead. But the question is, were they... Read more »

planning

Is business planning pointless?

It’s a common refrain these days, voiced by “experts” and busy entrepreneurs: business plans and business planning are pointless. It’s a seductive argument. The world moves fast, how can you forecast your sales for three years from now when it’s hard to predict what’s going to happen in three weeks? There’s clearly no point in... Read more »

growing

How to Live in Two Worlds and Succeed in Both – Picky Bars Success Story

Three professional athletes. Two of them injured. The third with specific dietary needs. What happens when they combine forces to create a snack for pre-workout fueling and  post-workout recovery? The answer is Picky Bars, allergy sensitive, athlete designed, and “scientifically scrumptious” snack bars. Jesse Thomas, of Springfield, Oregon, was an amateur triathlete. When he decided... Read more »

planning

June Small Business Calendar of Events

June is almost upon us, and there are some exciting networking and learning opportunities for small business owners around the world. Below are some highlights – see the Bplans Small Business Calendar to find out what else is happening in June. The Inc. Leadership Forum – June 6 – 8, Miami, Florida Inc. has created... Read more »

growing

Mobile Dependence and the Business Traveler

If you travel a lot for your business, you probably rely on your mobile devices to stay connected and productive. How do you compare to the stats in the infographic below? Business Traveler’s Mobile Dependence Infographic created by PC Housing Read more »

growing

Free Webinar: Learn to Drive More Sales

National Small Business Week kicked off yesterday with a three-day educational and networking event in Washington, D.C., recognizing the accomplishments and contributions of small businesses across the country. If you couldn’t make it to Washington this year, you can still benefit by joining marketing expert John Jantsch for a free webinar he’s offering in celebration... Read more »

funding

What Kind of Funding is Right for Your Business?

It’s the question that everybody starting a small business asks. Do I need outside funding or can I bootstrap my business. If I do need funding, what kind do I need, and how to I get it? Most businesses are actually financed by home equity or private savings. Attracting venture capital or angel investors is... Read more »

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Tips from Winning Entrepreneurs

Every year, the folks at Entrepreneur Magazine name an Entrepreneur of the Year. They’re looking for a person who makes a positive impact and improves their industry, employees, and community with a combination of ideas, leadership, and vision. The deadline for entries this year is June 15, so you’ve got plenty of time to enter... Read more »

funding

7 Lessons From an Angel Conference

If you’ve never been to a business plan competition or angel conference, you really should try to find one to attend. They’re excellent networking events and great opportunities to see what other entrepreneurs are up to. But more importantly, they give you the rare chance to hear what potential investors like and don’t like about... Read more »

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Tim Berry to be Featured on BusinessMakers Radio Show

The BusinessMakers Show will broadcast an interview with Palo Alto Software founder and president, Tim Berry, on Saturday, May 12. Tim will share his experiences and expertise on business planning as well as his personal experiences as an entrepreneur. The discussion will also look at the importance of succession planning, recounting Tim’s transfer of management... Read more »

growing

The leap from employee to entrepreneur – Small Business Spotlight

It’s never easy to leave a stable job to launch a startup. But sometimes circumstances align and a budding entrepreneur just knows that the time is right to make the leap. Sulaiman Sanni and his partner Ben Lamson were both working  for Meltwater Group, a large, well known Software as a Service company, Su as... Read more »

funding

Is a great pitch without a plan even possible?

You’ve got a great business idea, so now all you need is a great pitch, right? No need to spend time on a business plan, just put together a few slides and a five to ten minute speech and investors will be throwing money at you. Think again. A great pitch is important, everyone agrees... Read more »

planning

Small Business Calendar of Events

It’s a new month, and time for a new feature – the Bplans Small Business Calendar. We’re going to keep this calendar up-to-date with workshops, conferences, and other dates important to small business owners and entrepreneurs around the world. If you have an event to submit, please send the details to marketing@bplans.com. Some upcoming events... Read more »

growing

It’s true – content is king

Content marketing is one of the big buzzwords of 2012 so far. With millions of websites vying for your customers’ attention and hundreds of emails clogging their inboxes, now more than ever you have to prove to your audience that yours is a voice worth listening to. And that’s where content comes in. As Tim... Read more »

growing

Do you use social media to market your business?

Most experts agree that social media is an affordable, easy way to communicate with and engage your current and potential customers. But how many small business owners are really using it, and what are they getting out of their efforts? Let’s find out. Click Here for PollOnline Survey Conjoint Analysis | Polls | Mobile Surveys... Read more »

planning

Don’t make these 5 business plan mistakes

Every year, the team here at Palo Alto Software looks forward to judging business plans for several prestigious collegiate business plan competitions. We all read multiple entries and then gather and talk about what makes a great plan and choose a winner. We also get to see the mistakes that ultimately cost people prizes in... Read more »