Alan Gleeson

Alan Gleeson is the General Manager of Palo Alto Software UK, makers of Business Plan Pro and LivePlan. Alan has an MBA from Oxford and an MSc from University College, Cork, Ireland. You can follow Alan on Twitter @alangleeson. You can follow him on Google+.

Recent Articles Published by Alan Gleeson

managing

4 Marketing Aces for your Tech Start-up

Marketing a Tech Start-up is challenging and costly. While using social media offers one route to generate some demand it represents but one piece of the jigsaw.  Instead, the following 4 strategies represent some of the more powerful demand-generation activities (aka Aces) that should be considered by new businesses: 1. Concentrate on Building a Really... Read more »

managing

Are business exhibitions a waste of time?

Most businesses will be approached at some point to exhibit at an event. The initial appeal is considerable – getting out of the office, meeting real customers, selling your wares and handing out leaflets to lots of prospects. However, the reality is usually somewhat different. The recipe for running an exhibition has largely stayed the... Read more »

starting

Attention Entrepreneurs: Walk Before You Run

Entrepreneurship continues to be a sexy topic for governments, with every country worth its salt trying to create its own tech hub, mimicking Silicon Valley. The appeal of promoting entrepreneurship is obvious. After all, entrepreneurs can do many good things, not least to create wealth and employment, pay taxes and help the balance of trade through... Read more »

managing

Focus on awareness and metrics are keys to success

In this guest post, Alan Gleeson, General Manager of Palo Alto Software, Ltd., gives a U.K. perspective on entrepreneurship. Entrepreneurship in Britain continues to remain very much in vogue, ably assisted by heavy backing from most quarters (not least the media and government). Prime Minister David Cameron has put entrepreneurship to the forefront of his... Read more »

managing

The Battle for our Wallets

The battle for our (digital) wallets is growing apace. Fueled by the phenomenal growth in smart phone adaption, married to an increase in the number of payment apps, it is predicted that the mobile payments industry will be worth $245 billion by 2014 . To date the growth has been predominantly driven on the supply... Read more »

managing

Praise Where Praise is Due

It all started with a simple email exchange. The final mail was short and to the point ‘ thanks for the great customer service, sadly it is unusual.’  It got me thinking.For me the exchange was pretty straight forward. A customer had emailed in with a query. I was in early, before the customer service... Read more »

funding

How to Negotiate with Prospective Investors

Raising finance is a time consuming process and can also be quite stressful (particularly as time progresses). There may be some date in the future where your current trading position is no longer sustainable (which has brought you to the table in the first place). It is worth remembering that you need to recognise that... Read more »

managing

Troubling Times in Europe

Economic woes continue to dominate the headlines here in Europe (as in the US). Solutions to the problems are less forthcoming. One thing is certain, once the dust settles, the implications arising from the problems will be far reaching. The European Union is under significant stress (especially the members of the common currency) and it... Read more »

managing

Different Views from Opposite Sides

Today is the first in a new series by Alan Gleeson, managing director of the Palo Alto Software UK offices. The series will focus on business issues and commentary from the EU perspective. John Dennehy is a serial entrepreneur based in Cork, Ireland. His latest venture Zartis.com is an impressive software-as-a-service application that makes it... Read more »

managing

Time for a Plan B

One of the main challenges entrepreneurs face is gaining market acceptance or traction i.e. custom in sufficient volumes to transition to profitability. If they are not getting traction after one month of operations, entrepreneurs need to quickly assess what they need to do to fix matters. Increasingly this means they need to be extremely flexible... Read more »

managing

What is a business model?

A business model is a description of how your business intends to operate and make money. Sounds simple, right? For most companies, the business model used to look like this: I buy X, add some value to it, and sell it as Y. If I sell it for more money than the cost of buying... Read more »

Business Startup Exhibition in London

Given the international nature of this blog we have many readers around the world, including the UK. We’d like to advise those based near London that we will be exhibiting at the Business Startup Exhibition in ExCeL London. The exhibition takes place on Thursday May 28th and Friday May 29th and is completely free to... Read more »

managing

Black Swans and Strategic Business Planning

What are black swans and what have they got to do with planning? The term ‘back swan’ is a metaphor for a highly improbable event, and is derived from the previously held assumption that ‘all swans were white‘ until the discovery of black swans in Australia. The term ‘black swan’ then came to connote an... Read more »

Helping to cut costs for UK based businesses

cmypitch.com, a UK based business website which provides online services for UK entrepreneurs and SMEs, has just relaunched with a more diversified offering. While their original focus was predominantly on providing a video based platform for entrepreneurs to pitch their ideas, the new site has a much broader range of offerings. In part, I assume,... Read more »

Business Planning workshops scheduled for London

Palo Alto Software Ltd is delighted to announce that we will be running a number of business planning workshops in London, U.K., commencing on 27 January 2009. These business planning workshops will be run in conjunction with Company Partners, a Wokingham-England based business matching service, and will be held at the British Library in Central... Read more »

managing

Lessons for Entrepreneurs- Techcrunch UK & Ireland event

I attended the Techcrunch Talk hosted by Mike Butcher in London yesterday (December 16th). It was a fantastic event with a host of excellent contributors including Barry Vitou (Winston and Strawn),  Sean Seton Rogers of Balderton, Andrew Scott of Rummble, Greg Marsh of Index Ventures and Colette Ballou of Ballou PR. Here are some of... Read more »

funding

The Business Pitch

Business pitches are growing in popularity here in the UK as well as in the US. However, as this article, The Business Pitch by Alan Gleeson illustrates, business pitches are no substitute for the real thing – a thorough business plan! This short article describes the concept of pitching in detail, and argues why pitches... Read more »

Free Seminar on Business Planning (London, U.K.)

Palo Alto Software will be exhibiting at the forthcoming BStartup event in London Olympia on this coming Friday and Saturday, November 28th and 29th. Alan Gleeson will be doing a presentation in Seminar Hall 2, at 11AM on Friday. His speech is entitled ‘Will my idea work?’ and will cover the following topics: 1. The... Read more »

managing

New UK Website Helping Business Advisers

There has been a growth in the number of business advisers in the U.K. in recent years and it is likely that their skill and knowledge will be in heavy demand from small businesses looking to grow and prosper in these troubling economic times. One entrepreneur, Vicky Carne is seeking to cater for the growing... Read more »

managing

Free Online Tools for Entrepreneurs & Small-Business Owners

The last few months have been particularly tough for businesses and the outlook is not exactly favourable. However, here at Palo Alto Software we remain committed to helping small-businesses succeed (regardless of the circumstances). We believe that entrepreneurs and small-business owners need to get back to fundamentals and to continue to create value for their... Read more »