Angelique O'Rourke

Angelique is a copywriter at Palo Alto Software. She is interested in business ethics, social enterprise and nonprofit ventures, and likes to envision innovative ways businesses can make a positive impact in the world. She has a background in anthropology and performing arts. Follow Angelique on Google+.

Recent Articles Published by Angelique O'Rourke

managing

Inspirational Videos to Kickstart Your 2016

We've selected ten videos that sum up will jumpstart your drive to make 2016 the best year yet for you and your business. Read more »

managing

What Are Entrepreneurs Thankful For?

Every year has its ups and downs and small business owners know that better than most. They also know it’s never a bad idea to take a pause and count your blessings. Read more »

starting

Entrepreneurs Share Their 2016 Resolutions

Entrepreneurs share new year’s resolutions, so you can get a snapshot into the hive mind of small business, and maybe find some 2016 resolution inspiration. Read more »

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As a Small Business Owner, You’re Leading a Boss Life: Book Giveaway from Author Paul Downs

Author and entrepreneur Paul Downs shares his insights with me on running a long-standing, successful small business. If you enjoyed this article, be sure to enter the book giveaway. Read more »

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Telling a Different Story: Joe Pulizzi Talks Small Business Content Marketing [+ Book Giveaway!]

Joe Pulizzi, founder of the Content Marketing Institute, shares an excerpt from his new book Content Inc. Enter to win a free copy! Read more »

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How to Apply for a Federal Tax ID Number

If you're starting a business, you're going to need a federal tax ID number (EIN). The application is easy and free. Here's how to do it. Read more »

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How I Started a Gluten-Free Cookie Company: With Josh Fegles of Jude’s Foods

Josh and Bethany Fegles started a gluten-free cookie company after their child developed an allergy. This is the story of their successful enterprise. Read more »

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Starting a Business with a Young Family and a Day Job

Find out how one entrepreneur balances starting a business, a full-time day job, and a family. Read his advice for staying focused and finding growth. Read more »

starting

How and Where to Obtain Business Licenses and Permits

Everyone has to deal with the nitty-gritty details of starting a business; no matter your industry, getting started safely and legally involves at least a little red tape. Read more »

managing

Branding Checklist: 10 Essentials Before Launch [Free Download]

Think a brand is just for big businesses? Think again. Branding is critical for businesses of all shapes and sizes. Your brand is what the outside world thinks of you. That’s it. Although you can influence your brand through well-designed logos, hilarious ad campaigns, carefully crafted press releases, or super-friendly service, ultimately, your brand is... Read more »

managing

Maternova and the Business of Saving Lives: A Secret to Success Story

Maternal health is a concern the world over, especially in developing nations. Childbirth can be a precarious process; for some women and their infants it can be life-threatening. According to the World Health Organization, 800 women die every day during childbirth, with 99 percent of those deaths taking place in the developing world. There are medical... Read more »

funding

How to Pitch Your Business by Email

When I think of pitching, I think of presentations (unless we’re talking about baseball, of course). But, pitching can come in different forms, and one of the most common ways to pitch your business—even in our technologically advanced age—is the “pitch email.” Email is everywhere. It’s used by nearly everyone, it’s more personal than social media,... Read more »

starting

Are You Mentee Material?

You’ll find that experts in most fields recommend getting a mentor. Whether it’s in the business world (including here on Bplans), the arts, academia—you name it, and a thought leader in the space will refer to the benefits of seeking a mentor. But then what? If you approach a distinguished person that you can learn... Read more »

starting

What Does It Take to Start a Comic Book Business? With Brian Wyrick of Robot Paper

What goes into the creation of a comic book? And, how do you successfully start such a niche publishing business? To get an insider’s perspective, we sat down with Brian Wyrick, the editor and publisher for Robot Paper, a comic company. Brian, who is also the COO of Raidious, a digital agency for content marketing, is one busy... Read more »

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What to Say in Your 1, 5, 10, or 20 Minute Pitch (+ Tips from Successful Entrepreneurs!)

When you’re pitching your business, the time allotted will impact a great deal of what you should do and say. If you’re going to have a five minute time block followed by a Q&A, you will need to approach that differently than if you’re giving a one-minute presentation. So how do you know what to... Read more »

funding

How Can I Get a Business Loan If My Credit Is Terrible?

The first thing you should know is that even if you are certain that your credit is poor, it is still possible to get financing. It’s not easy, but it is possible. There are options, but bad credit loans are high risk; you probably wouldn’t take them under different circumstances. Listen to Peter and Jonathan... Read more »

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How to Start a Wildly Successful Subscription Food Business From Your Kitchen: The Story of Picky Bars

Jesse Thomas and Lauren Fleshman are a married couple and the co-founders of Picky Bars, a business that makes and sells natural energy bars. Picky Bars was founded in 2010 based on the founders’ mutual interest in athletics and in creating the “perfect” energy bar for athletes like themselves. Since introducing the product, Picky Bars has... Read more »

starting

Q&A with Business Incubator Co-founder Joe Maruschak

A business in its early stages can often use a leg up, whether in the form of wise words from a mentor or an introduction to a strategic partner. When you’re first starting out, you may not know who to connect with, or indeed how to do it. This is where incubators come in. Incubators... Read more »

managing

Expert Robbie Kellman Baxter Reveals How to Generate Recurring Revenue and Grow Your Business (+ GIVEAWAY)

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. Robbie Kellman Baxter, author of “The Membership Economy,” has discovered one way to do this, and that’s by becoming a “membership company.” For most people, the word “membership” implies involvement... Read more »

funding

Why My Crowdfunding Campaign Failed

Crowdfunding has a reputation as an accessible way to secure funding for startups and small businesses. It’s quick and easy; just throw up your video, backers start investing their money, and you’re set. Anyone can do it, right? The truth is, it’s far from that simple. For every story of someone whose project went viral... Read more »