Ashley Verrill is a market analyst at Software Advice. She has spent the last six years reporting and writing business news and strategy features. Her work has appeared in myriad publications including Inc., Upstart Business Journal, the Austin Business Journal and the North Bay Business Journal. Before joining Software Advice in 2012, she worked in sales management and advertising. She is a University of Texas graduate with a bachelor's degree in journalism. You can follow her on Google+.
When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. It should be whether the idea is worth investing in at all. This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. He suggests that... Read more »