Brian Mackley

Brian L. Mackley is a Co-Founder of the Technology Advocacy Group. His background as a record setting sales professional in the SaaS environment, and as a professional sales trainer enable him to share the inside knowledge with his clients. He has trained thousands of technology sales professionals over the past decade and now shares his secrets with organizations to help level the playing field when buying technology. As an expert in SaaS and negotiation techniques, he teaches executives how to adopt technology without getting taken advantage of by clever commissioned sales reps or purposely confusing contracts. He has developed the sales methods and training for some of the largest technology companies in the US.

Recent Articles Published by Brian Mackley


10 Keys to a Successful Smart Start in Communications

1.    Know the basic terms of telecom and internet providers. 2.    Build a relationship with trusted professionals, vendors, or advisers. 3.    Understand the difference between the cost, and the price (the lowest bidder for your telecom business could cost you the most if it doesn’t work) 4.    Read your bill! Make... Read more »


Top 10 Tips to Know Before you buy Software as a Service or SaaS

1.    Buy the right software for your company.  The pricing model and delivery method won’t matter if it isn’t the best software for you and your company. 2.    Become educated or pay the price.  Even for those businesses who outsource the purchasing of SaaS, there is no substitute for a little research and education. 3.   ... Read more »


Software as a Service (or SaaS) 101

This article is part of our SaaS Business Startup Guide—a curated list of articles to help you plan, start, and grow your SaaS business! If you’re interested in starting a software as a service (or “SaaS”) business, it’s a good idea to learn the basics of what a SaaS product actually entails. Here’s a quick... Read more »


Smart Start Communications Guide

Communications are Vital The goal of this paper is to provide a quick guide to assist any business with the basic choices regarding phone and internet services. Today’s business owner has the benefit of many providers and a wide selection of technology options to choose from. Communications will be an ongoing expense, but doesn’t have... Read more »