AvatarCandice Landau

Candice Landau

Candice is a freelance writer, jeweler, and digital marketing hybrid.

Recent Articles Published by Candice Landau

starting

13 Out of the Ordinary Ways to Find the Perfect Business Location

Once you’ve read this article you will know what you need to think about when looking for a business location, and have a number of creative ways to do so! Read more »

managing

Should You Offer Equity Compensation to Employees?

If you’re giving a large percentage of your company to someone (and yes, two percent is large), you’re entering into a contract that’s a lot like marriage. Read more »

starting

Check These 84 Boxes and You’re in Business

To help make your dream more achievable, we’ve created a roadmap—a startup checklist. Read more »

starting

If You Want to Start a Business, Start Here

If you need an extra push to get into business, this is the information that we feel will give you the chutzpah to "go get ‘em!" Read more »

starting

Business Startup Checklist

Starting your own business may sound like an epic undertaking—but the truth is, it’s not. This checklist covers everything you need to start your business today. Read more »

starting

How to Build a Brand in 5 Days

You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand! Read more »

starting

The Ultimate Guide to Creating a SWOT Analysis (FREE EBOOK)

A key reason to create a SWOT Analysis is to help you develop a strong business strategy. Knowing your own strengths and weaknesses, as well as the threats and opportunities you face in the marketplace, can really give you a lead on your competitors. Ultimately, the SWOT Analysis is an informative, easy to conduct exercise, and can be done at any stage of your business—whether starting or managing. Read more »

starting

Have You Signed up for the Big Brand Challenge? Only 1 Week to Go!

You can still access all of the tasks and infographics in this challenge to complete it on your own. Here’s each day of the challenge: Day 1: We define who we are Day 2: We define what we looked like Day 3: We create (or update) your logo Day 4: We outline essential marketing materials... Read more »

planning

What to Include in Your Business Plan Appendix

The appendix of a business plan is usually the last section to appear in the business plan. Although not required, a well-structured appendix can go a long way toward convincing your reader you’ve got a great business idea, or indeed that you have thoroughly thought through your idea. The appendix of a business plan is the... Read more »

starting

How to Use Patreon to Start a Business From Home

Simply put, Patreon is an ongoing Kickstarter campaign with one key difference: rather than getting paid once off, per project, artists or creators are paid by their patrons (you, me, or whoever signs up as a patron) to continue creating on an ongoing basis. Read more »

managing

The 7 Key Metrics Every Business Owner Should Monitor

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running... Read more »

managing

The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

As we head toward the new year, you’re likely thinking about setting goals and getting things organized. To help you prep, I’ve collated a list of tools—for both web and mobile devices—that have helped me and others get things done, save time, and work more productively. I should preface this list by saying that I... Read more »

starting

Books to Empower Women (That Men Should Read Too)

Not too long ago I compiled a list of 10 business books that every savvy entrepreneur should read. Although each of the books on the list is an excellent resource, as one reader kindly took the time to point out, I hadn’t included a single book written by a woman. This simultaneously horrified and surprised me.... Read more »

managing

How to Handle and Avoid Negative Publicity

We’ve all heard of at least one social media disaster story—whether that’s the NRA posting a pro-gun tweet right after the shooting in Aurora, Colorado, or Gap’s somewhat insensitive tweet encouraging those caught up in Hurricane Sandy to do some online shopping—and the reality is, these social media disasters happen. Sometimes they’re honest mistakes, other... Read more »

managing

How to Do Your Own PR If You Can’t Afford to Hire an Agency

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whether it’s customers, prospects, or partners, there... Read more »

planning

The Complete Guide to SBA Loans

What is an SBA loan? The U.S. Small Business Administration was created in 1953 to help Americans start, build, and grow their businesses. As an independent agency of the government, the SBA partners with both public and private organizations to deliver its services, including loans. An SBA Loan is not a direct loan from the... Read more »

managing

One Big Small Business Mistake: Not Giving Employees Business Cards

I once worked for someone who wouldn’t print business cards for employees, not even on a case-by-case basis. The reason—I was told—was that no one did it anymore. Everyone used LinkedIn. The thing is, this employer still had their own business card and still regularly handed it out when meeting potential clients. Clearly, they didn’t... Read more »

starting

10 Business Books Every Savvy Entrepreneur Should Read

Below we’ve compiled a list of books that you’ll find particularly helpful if you’re starting a business. That said, even if you’re already in business or not planning to get into business anytime soon, these are all excellent reads that will teach you how to do things better, faster, and more efficiently, and they’ve all... Read more »

managing

Want to Grow? Know Your Numbers. Track Your Metrics.

The content of this article is based upon an interview conducted on October 2014 with Sabrina Parsons, CEO of Palo Alto Software. For many small business owners—especially those who have turned a passion or hobby into a business—tracking metrics and numbers is a chore. If you’re not an accountant and you don’t have a background in... Read more »

managing

The Entrepreneur’s Accounting Cheat Sheet

According to a study undertaken by the Small Business Administration, 28 percent of companies go bankrupt due to problems with the financial structure of the company. Many of these problems could be avoided by following good accounting practices. Keeping a record of your financial details IS important to the livelihood of your business. Not only will the correct... Read more »