Carolyn Higgins is the President and founder of Fortune Marketing Company. Her personal mission is to help small businesses stop wasting money on advertising and promotions that don’t deliver and help you implement an effective marketing system that will bring you more customers – consistently. You can follow her on Google+.
For more information about Fortune Marketing Company visit the Fortune Marketing Company website or blog.
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Here is a paraphrased summary of three different conversations I had with business owners this week: Business Owner (B.O.): “Marketing doesn’t work, I tried it.” Me: “Really? Tell me more about that.” B.O.: “I sent out a bunch of post cards and didn’t get a single response!” Me: “Hmmm.. A ‘bunch’ you say? How many... Read more »
We all know that calls out of the blue, from complete strangers saying, “Hey, I want to hire you!” are rare. Unfortunately, leads don’t just fall out of the sky like that. So then imagine my excitement when I get a voice mail from a man who says he’s, ”just right up the street in... Read more »
How many presentations have you sat through where the first words out of the presenter’s mouth were something like this “My name is Susie Sales Lady and I have been selling lemonade for 10 years. I started my lemonade business because when I was 6 years old I had a lemonade stand and I am absolutely... Read more »
It’s not just reindeer hooves and puppy noses anymore… Ok that’s not REALLY what SPAM is made out of… or is it??? Anyway, we’re really talking about a completely different type of SPAM. The one NOT made of deer hooves and puppy noses, but just as mysterious. The subject came up recently in one of my... Read more »
I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else. I don’t use coupons; it’s too much of a hassle for me to save a few bucks. But I do leaf through the coupons just to see who’s advertising, what they’re advertising,... Read more »
It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been doing the same things day in and day out for weeks, months, and even years hoping that miraculously... Read more »
Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of “likes” of their business page… and here’s my two-cents: Boosting your numbers and trying to prove how popular you are is just like old-school “blast and pray” advertising. You blast as much “stuff”... Read more »
I don’t know what it is about Marketing, but everyone on earth seems to think they can do it. And yet I see so many people NOT doing it or wasting thousands of dollars and not getting results. I see business owners try the same things over and over, wasting more money, more time, and... Read more »
Call me a rebel… or a Scrooge… or a Grinch if you must, but I am so happy all this holiday nonsense is finally over. And as I sit here trying to come up with a blog for the new year, the word “resolution” keeps popping into my head and I absolutely REFUSE to give... Read more »
We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus. For example: RE: I await to hear from you urgently Please I am seeking for your help (sic) From Google: Google winning notification Or the ones that actually warn you they’re SPAM in the subject line, what is up with that?... Read more »
Finally, small business owners everywhere realize they need an online presence if they are going to compete in today’s world. Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are. But slapping up a website just... Read more »
Whether he meant to or not jolly old St. Nick created one of the most recognizable and beloved brands in the western world; one that children have adored and parents embraced for centuries. Santa Claus has endured wars, depressions, scrutiny (is he real or not??), imposters who tried to tarnish his image (ala The Grinch), and even... Read more »
Tis the season for businesses across the world to see the bottom line of the P&L report go from red to black! It’s the time of year that can make or break a business. So what are you doing to make sure you stay in touch, stay top of mind, and stay on top of... Read more »
I’m old school. I came up in a time when the customer was always right (even when they weren’t!). In my first job at Dunkin Donuts, I learned quickly what that meant. I was 14, given the job because my mother, who managed another store by the same owner decided I needed something to “keep me... Read more »
We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague how good you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network and increasing word... Read more »
Ok, now that I have your attention I have a confession to make: I’m not perfect. (Yeah, yeah, yeah, I can almost hear the collective, “NO SH*T” from all of you!) But seriously, there have been times I didn’t return a call from a prospect in time and lost out on a potential opportunity. Sometimes... Read more »
Recently a good friend and fellow small business owner decided enough was enough and fired a pretty big client. It wasn’t an easy decision; she had been working with them for years and the money was good. But the client drained her. She was constantly stressed and knew she was spending way too much time... Read more »
One thing I realized during my 9-5 career is that the things you don’t say can oftentimes be way more powerful than the things you do say. I remember telling my boss, the VP of Sales, a story about a how another VP of Sales in a past job took a huge account that I... Read more »
You decide to throw a dinner party. You want it to be the type of dinner party that people remember fondly and talk about for years. Imagine that you will serve an amazing meal and that your guests will rave about the delicious food, the great atmosphere, and the wonderful conversation. Now imagine throwing it... Read more »
Business owners say all the time, “I need more business. My marketing isn’t working.” Yet, when they are faced with an opportunity to learn and grow and install a system that will give them a long-term strategy for success, their excuse is, “I don’t have the time.” How can that be? How can you need more business... Read more »