Cidnee Stephen

Cidnee Stephen

Cidnee Stephen is the owner of Strategies for Success - a marketing company that focuses on the needs of budget minded small businesses and professional services. She has helped hundreds of small businesses get out of their peak and valley ruts to finally achieve that next vital level of success through "Credibility Marketing". What exactly is Credibility Marketing? It is a special blend of marketing strategy and marketing tactics geared towards companies that sell “TRUST.” These companies typically include: Technology firms, Service-Based, Businesses, Travel, Tourism & Hospitality, Professionals and Those Seeking Expert Status. These companies know that they have to demonstrate knowledge, likability and trustworthiness to grow their customer base. Strategies for Success specializes in creating marketing systems for professionals and service based companies. We understand that it’s not easy to get your business to the next level when you are short of both time and a large marketing budget.

Cidnee is also a sought after speaker, writer and blogger on marketing topics that affect small businesses and B2B service based operations. Subscribe for Free to her monthly marketing tips for small businesses and also receive a special report on the 7 Steps of Marketing Success. You can follow her on Google+, Twitter, and Facebook

Recent Articles Published by Cidnee Stephen

managing

7 Reasons Your Website is Scaring Customers Away

When you are researching products and services online, do you ever notice how quickly you dismiss some websites because you don’t feel they will deliver? Well, what about your website? Will your potential customers run away in fear? What does an untrustworthy website look like? Have a look at this list of website trust factors. If... Read more »

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Can a Facebook Contest Help You Grow Your Business?

One of our clients had a great idea for a contest. We decided to use Facebook as the platform for a couple of key reasons: Their page was relatively new and it needed a promotional shove to build the company’s brand on Facebook. We knew it was a very inexpensive promotion to run, thus reducing... Read more »

planning

5 Ways You Can Use CTAs to Convert Customers

Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a “CTA”) system. This is like investing all your money in a beautiful store front, but keeping the doors locked... Read more »

planning

If I Gave You a $100,000 Marketing Budget, What Would You Do With It?

Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. Sometimes we just ignore doing one because it’s depressing. After all, if you don’t have any money to put towards a marketing budget,... Read more »

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Facebook Rolls Out New Look for Business Pages

Facebook announced a couple of interesting new features last week. First, they are beginning to test video ads on Facebook. (This is definitely in the very early stages so stay tuned.) The second announcement affects those with existing business pages on Facebook. If you haven’t already seen some changes to your Facebook business page, a... Read more »

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Does This Street Entertainer Practice Better Marketing Than Your Company?

On a recent trip to Boston, I was enjoying Quincy Market when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer—you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What was of particular... Read more »

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Top 5 Online Marketing Tactics to Focus On in 2014

As the New Year approaches, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect. Read more »

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Can Facebook Really Help Your Business?

It is easy to come up with reasons why Facebook isn't going to help your business. I hear them all the time. My response remains the same: Don’t knock it until you give it a decent try. It will cost you little in time and money to do so, and the payoff could be well worth it! Read more »

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How to Differentiate Your Business From the Competition

The other night, I was out at my favorite sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll. Being the marketer I am, I couldn’t help but notice, as the little boats floated around with various dishes, that others must... Read more »

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This One Easy Exercise Will Improve How You Use Your Time On The Job

Organizing what you do every day into these four categories takes less than 30 minutes to do, but it will completely change the way you prioritize your time. Read more »

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Direct Mail Marketing Isn’t Dead

Does direct mail still work? It can, but Cidnee will share with you a few pointers you need to consider. Read more »

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The Secret to Successful Social Media

2013 is definitely the beginning of an Online Renaissance. A time when business owners can finally find their voice and yell their message from the online rooftops. Read more »

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My Mom Is Twitter Offline

My mom has taken on the role of communicator in our family for at least as long as I have been alive. Read more »

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The Power of Solution-Based Strategies

As small business owners, we tend to avoid a deep dive into strategy at the best of times. Face it, we are usually too busy fighting the day to day fires, keeping up with communications and managing the finances. Yet the time always comes when we need to put down the fire extinguisher long enough... Read more »

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Speaking for Leads

Here are just a few of the key advantages of integrating this into your marketing Read more »

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Is Your Website “Soooooo 2008?”

2008 may not even seem that long ago to some of you. But so much has changed in marketing since then that quite frankly a website even developed in 2010 can seem – well – “old school.” According to Pew Internet & American Life Project back around 2008, only about ½ the North American population... Read more »

managing

Where’s Your Wow?

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.... Read more »

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Where to focus in 2012

The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. From a budget standpoint, try to... Read more »

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Thinking Outside The Box

Do you ever find yourself lacking creativity in your marketing? Let’s face it, it’s always easier to follow the leader, or the masses rather than come up with some form of originality. The great thing about mavericks such as Steve Jobs or Richard Branson, is that they show us what the power of creative thinking... Read more »

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SIFTING THROUGH THE MARKETING CHAOS

I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base. This isn’t because they are in ineffective,... Read more »