Jessica writes, edits, and advises on behalf of Her Campus Magazine. She graduated from the University of Oregon this fall and is a self-proclaimed chocolate expert, word nerd, and marketing enthusiast with a serious aversion to folding laundry. She enjoys trying to impress her boyfriend with culinary prowess, playing fetch with her pint-sized furry roommate, and transforming antique furniture into something she's not embarrassed to have in her home.
The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what's new: experiential marketing. Read more »
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