Jodie Shaw

Jodie Shaw is The Alternative Board (TAB)’s Chief Marketing Officer. She brings over 20 years of B2B marketing and 10 years in franchising to the role. Prior to to her work with TAB, Jodie served as the CEO and Global Chief Marketing Officer of an international business coaching franchise, serving more than 50 countries.

Recent Articles Published by Jodie Shaw

managing

11 Tips for Creating a Long-Term Strategic Plan

Strategic planning is a management tool that guides your business to better performance and long-term success—and it's not as intimidating or difficult as it sounds. Read more »

managing

How to Be a Business Owner and Also Have a Life

It's a busy life as a business owner—but that doesn't mean you should accept feeling constantly overwhelmed. Here's how to find balance and actually have a life. Read more »