Scott Gerber

Scott Gerber is the founder of the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Follow Scott on Google+.

Recent Articles Published by Scott Gerber

managing

16 PR Strategies Every Small Business Should Stop Using Right Now

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-Top Self-Promotion Press releases are a tool for getting your company’s name out... Read more »

managing

10 Ways to Develop Your Leadership Team

Leadership development is an employee perk many don’t outright recognize, or greatly appreciate. We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to explain how they provide their executive team with coaching to help them grow personally and professionally. 1. Split the Cost of a Business Coach The wonderful thing about coaching is that it improves... Read more »

planning

10 Things All Founders Should Do in the Last Months of 2014

Whether or not you can believe it, 2015 is quickly approaching. What have you accomplished? Where has your business taken you? We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to share how they are spending the end of the year. 1. Saying Thank You Thanking your people. Our professionals are at the center of everything... Read more »

planning

14 Ingredients for Innovation

To succeed, companies—especially startups—need to have innovative approaches to solving everyday challenges. But not every company has this skill. To find out what businesses should do to improve upon this, we asked founders from YEC ingredients for innovation most companies are lacking. Their answers are below. 1. True Collaboration Most companies need to shift somewhat from their original... Read more »

funding

7 Things to Consider When Raising Money from Family or Friends

It’s tempting to ask friends and family to invest in your work when first starting a company. Money is tight and they want to help. However, soliciting money from loved ones can be a risky venture. To help mitigate this risk, we asked seven entrepreneurs from Young Entrepreneur Council what rules one should always have in place before raising money from family... Read more »

managing

13 Ways to Make Your Online Business an Attractive Purchase

There’s a lot to think about when you’re looking to sell. From keeping your operations smooth to scouting potential buyers, getting ready to pass along your business takes a lot of work. However, this process is easier if your company is an attractive option for potential buyers. To find out how successful founders had managed... Read more »

managing

9 Metrics Every Entrepreneur Should Know about Their Business Offhand

There’s no excuse for not knowing how much money you are taking in, or how many people have purchased your product. Yet you might be surprised how easily business owners are stumped by questions like these. That’s why we asked nine members from Young Entrepreneur Council (YEC) what metrics all founders should be aware of—always. Here’s what they had to say: 1. Cash on... Read more »

planning

5 Ways to Survey Your Customers Without Annoying Them

Sure, you could email customers after every transaction to evaluate their experience. But that seems clunky and time consuming. In order to figure out the best ways to get the information you need without the hassle, we asked five entrepreneurs from Young Entrepreneur Council (YEC) what methods or tools they recommend for surveying customers. Here’s what they had to say:   1. Wufoo... Read more »

planning

12 Ways to Get Your New Product into a Major Retail Chain

What is one tip you have for getting a brand-new product into major retail chains? Getting a new, untried product into the market is tough. Major retail chains may not want to gamble on something brand new. To learn how other entrepreneurs managed to get their shiny new products into major chains around the country,... Read more »

planning

Thinking About Buying a Franchise? Consider These Pros and Cons

Like any other business, there’s a lot to consider when purchasing a franchise. Does starting your own business yield more long-term rewards, or is buying a franchise a better choice? To find out, we asked eight founders from Young Entrepreneur Council (YEC) their thoughts on the subject. Here are their answers are below. Q: I’m thinking about buying a franchise.... Read more »

planning

How Much Should You Pay Yourself?

It’s your company—and you’re the one who has the most at risk, financially and otherwise, if it fails. But you’re also in the unique position of setting the tone for what will hopefully be a thriving business. The question is, how do you decide what your own salary should be? We asked 12 founders from the Young... Read more »

planning

10 Ideas for Winning Back Unhappy Customers

What do you do when a customer threatens to leave your product or service? Some companies don’t respond at all, while others reply with an exit survey. But for early-stage companies, trying to win them back—and learn from their feedback—is often a better strategy. To learn what works best, we asked 10 founders the following: What is one... Read more »

managing

12 Tips for Choosing Effective KPIs

With the ease of data collection in today’s technological landscape, it’s easy to get bogged down in performance metrics. But "more numbers" doesn’t always translate into a better understanding of what your company needs. Read more »

managing

13 Creative Customer Support Tactics That Really Work

When it comes to customer support, doing the little things can go a long way. But how do you keep it simple and cast a rippling effect? Read more »

funding

9 Creative Ways to Finance a New Product-Based Business

When launching a new product, getting the right funding is key. But other than traditional sources, like loans, venture capital, and angel investments, how can you get the cash you need to grow? Some people would say, “Easy—crowdfunding.” But that’s just the tip of the creativity iceberg. We asked nine company founders the following question: What is one creative... Read more »

starting

11 Things Only Parents Can Teach Their Kids About Business

There are certain things that parents are uniquely equipped to teach their children. Most of those things, of course, are not about business. Yet, many of them can be applied to the working world. Below, eleven entrepreneurs from the Young Entrepreneur Council (YEC) share lessons they plan to teach their kids, and/or lessons they learned best from their parents.   1. Never Quit As entrepreneurs, we face the highest of highs... Read more »

managing

13 Ways to Surprise and Delight Your Customers Today

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my... Read more »

starting

9 Unexpected Ways a Lawyer Can Help Your Startup

We asked nine company founders what unexpected things they found themselves needing lawyers for in the early stages of their startups. Here's what they had to say. Read more »

managing

8 Ways to Account for Different Learning Styles Among Employees

Not all people learn the same way. Neither do your employees. In order to run the best company possible, it's important to understand how your employees learn and work. Read more »

managing

11 Signs It’s Time to Get Rid of a Key Employee

Just because an employee has been around for awhile doesn't mean they're delivering the same results as before, or that they're a match for where your company's headed as it grows. Read more »