Scott Gerber

Scott Gerber is the founder of the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Follow Scott on Google+.

Recent Articles Published by Scott Gerber


13 Ways to Maintain a Strong Company Culture as You Grow

Half the fun of starting your own business was creating your ideal work culture. But as you grow and scale, this can be hard to maintain. So how do you make sure your awesome culture grows with your company? To find out, we asked 13 successful founders from the YEC how they managed to do so with... Read more »


12 Signs You Need to Hire a Manager

When first starting your business you do it all—you oversee every aspect of your company. But as things grow, you eventually have to admit that trying to do everything yourself is no longer effective. However, it’s hard to let go. We asked 12 founders from the YEC to share with us when they knew it was time... Read more »


15 Tips for Dealing with a Client Who Won’t Pay

You aren’t the IRS, but sometimes collecting money becomes an entrepreneur’s job. That’s why we asked 15 entrepreneurs from the Young Entrepreneur Council (YEC) what steps they take before going to a collections agency for customers who just won’t pay up. 1. Call daily I had this issue with a deadbeat client. I called them daily and... Read more »


10 Ways to Help Your Team Prioritize Their Customer Service Efforts

Let’s face it: You can’t please everyone all the time. It’s important that your employees understands the difference between helping out a happy customer and spinning their wheels with an angry one. That’s why we asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) how best to focus your team’s efforts in the right direction when it... Read more »


9 Pieces of Technology Every Entrepreneur Should Invest in This Year

The technology world is moving fast. While not every new piece of equipment or software can speed up your business, you should stay up to date. That’s why we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what will help them transform their startup this year. 1. An internal chat platform Many companies still rely on... Read more »


9 Tips for Making Your Offline Advertisements Super Effective

Sure, customers may click on ads when they’re all over their browser windows, but in the age of digital, how can you make sure that your offline campaigns are gaining as much traction? To find out, we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what strategies have worked best. 1. Include a call to action... Read more »


15 Surprising Perks Employees Love

A happy team leads to a good product, so keeping your employees positive should make the top of your to-do list. Below, 15 founders from Young Entrepreneur Council share the surprising perks your employees might really care about. 1. Lunch I never realized how much our employees loved and appreciated lunch until we skipped it for a... Read more »


9 Ways to Thank Your Favorite Customers

It’s that time again—when we thank our customers for their business this past year and encourage them to stick with us throughout the next. But how can we do this in a more personal, human way than automated thank you emails? Nine entrepreneurs from YEC share their simple but effective ways to show appreciation for their... Read more »


13 Ways to Make Customers Desperately Want to Open Your Emails

With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you, especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. 1. Do a drip email campaign Your email might not reach everyone on the first send:... Read more »


16 PR Strategies Every Small Business Should Stop Using Right Now

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-Top Self-Promotion Press releases are a tool for getting your company’s name out... Read more »


10 Ways to Develop Your Leadership Team

Leadership development is an employee perk many don’t outright recognize, or greatly appreciate. We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to explain how they provide their executive team with coaching to help them grow personally and professionally. 1. Split the Cost of a Business Coach The wonderful thing about coaching is that it improves... Read more »


10 Things All Founders Should Do in the Last Months of 2014

Whether or not you can believe it, 2015 is quickly approaching. What have you accomplished? Where has your business taken you? We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to share how they are spending the end of the year. 1. Saying Thank You Thanking your people. Our professionals are at the center of everything... Read more »


14 Ingredients for Innovation

To succeed, companies—especially startups—need to have innovative approaches to solving everyday challenges. But not every company has this skill. To find out what businesses should do to improve upon this, we asked founders from YEC ingredients for innovation most companies are lacking. Their answers are below. 1. True Collaboration Most companies need to shift somewhat from their original... Read more »


7 Things to Consider When Raising Money from Family or Friends

It’s tempting to ask friends and family to invest in your work when first starting a company. Money is tight and they want to help. However, soliciting money from loved ones can be a risky venture. To help mitigate this risk, we asked seven entrepreneurs from Young Entrepreneur Council what rules one should always have in place before raising money from family... Read more »


13 Ways to Make Your Online Business an Attractive Purchase

There’s a lot to think about when you’re looking to sell. From keeping your operations smooth to scouting potential buyers, getting ready to pass along your business takes a lot of work. However, this process is easier if your company is an attractive option for potential buyers. To find out how successful founders had managed... Read more »


9 Metrics Every Entrepreneur Should Know about Their Business Offhand

There’s no excuse for not knowing how much money you are taking in, or how many people have purchased your product. Yet you might be surprised how easily business owners are stumped by questions like these. That’s why we asked nine members from Young Entrepreneur Council (YEC) what metrics all founders should be aware of—always. Here’s what they had to say: 1. Cash on... Read more »


5 Ways to Survey Your Customers Without Annoying Them

Sure, you could email customers after every transaction to evaluate their experience. But that seems clunky and time consuming. In order to figure out the best ways to get the information you need without the hassle, we asked five entrepreneurs from Young Entrepreneur Council (YEC) what methods or tools they recommend for surveying customers. Here’s what they had to say:   1. Wufoo... Read more »


12 Ways to Get Your New Product into a Major Retail Chain

What is one tip you have for getting a brand-new product into major retail chains? Getting a new, untried product into the market is tough. Major retail chains may not want to gamble on something brand new. To learn how other entrepreneurs managed to get their shiny new products into major chains around the country,... Read more »


Thinking About Buying a Franchise? Consider These Pros and Cons

Like any other business, there’s a lot to consider when purchasing a franchise. Does starting your own business yield more long-term rewards, or is buying a franchise a better choice? To find out, we asked eight founders from Young Entrepreneur Council (YEC) their thoughts on the subject. Here are their answers are below. Q: I’m thinking about buying a franchise.... Read more »


How Much Should You Pay Yourself?

It’s your company—and you’re the one who has the most at risk, financially and otherwise, if it fails. But you’re also in the unique position of setting the tone for what will hopefully be a thriving business. The question is, how do you decide what your own salary should be? We asked 12 founders from the Young... Read more »