Lisa Furgison

Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies.

Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel. Follow Lisa on Google+.

Recent Articles Published by Lisa Furgison


How to Gauge The Amount of Startup Cash You Need

Learn how to gauge the amount of startup cash you need from an experienced entrepreneur. Read more »


Lessons Learned: Why My Kickstarter Campaign Failed

Plan to do some fundraising on Kickstarter? Hear what tanked one entrepreneur's campaign before you set up a fundraising page. Read more »


Lessons Learned: Lack of Market Research Sunk My Business

Zanade Mann has always had an entrepreneurial streak. It all started when she was 8 years old: The young entrepreneur started selling candy bars door-to-door, and never lost the bug. Like many entrepreneurs, she wound her way through the corporate world for a few years, with a stop in the insurance industry. When she was... Read more »


4 Things You Might Not Think to Investigate Before Buying a Business

If you’ve got your eye on a new business, you’ve got a lot of research to do. We know you’ll ask for financial records, look into the economic stability of the area, and be critical of the asking price, but it’s hard to uncover everything there is to know about a company. To make an... Read more »


How to Secure a Business Loan: Tips From a Banking Executive

If you need to secure a loan for your business, you'll want to be prepared. Check out these tips from the head of business banking at Fifth Third Bank. Read more »


Looking for Money? These 4 Things Will Scare Investors Away

Whether you’re trying to borrow money from a colleague or land the financial backing of a venture capitalist, there are certain traits that can scare even the hardiest of investors away. Finding startup funds may be one of the toughest things you’ll do as an entrepreneur, so if you have an interested investor you should... Read more »


4 Steps to Find the Right Accountant for Your Business

You might not have a full list of employees on the payroll yet, but many small business owners find they have a need to turn to an accountant for financial help from their very beginning of their new venture. Whether you need assistance filing taxes, want someone to act as a financial advisor, or need... Read more »


How to Create a Successful Etsy Shop

Thinking about selling on Etsy? Stephanie Maslow talks about the lessons she learned getting her jewelry shop off the ground and earning money. Read more »


4 Accounting Practices You Don’t Want to Screw Up

Put plainly, there are certain accounting practices you don't want to screw up. If you don't get your finances in order, you could find yourself in trouble down the road. Read more »


6 Tips For A Killer E-Commerce Site

Looking to cash in online? Check out these tips for a successful e-commerce site. Read more »