Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies.
Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel. Follow Lisa on Google+.
Are you the one that makes killer cakes for every birthday? Do you churn out to-die-for donuts? If you’re ready to turn your talents into a profitable bakery, you’ve come to the right place. There’s money to be made in the baking biz. The baking industry accounts for $311 billion in total economic output, according... Read more »
It’s not everyday that a television producer handpicks you to appear on ABC’s hit show “Shark Tank,” but that’s what happened to entrepreneur Kelly Costello. Costello is the founder of Puppy Cake, a company that sells boxed cake mix for dogs. It’s a lot like the do-it-yourself Betty Crocker cake mix, except the ingredients are changed... Read more »
If you’re about to start a business, you’ve probably read several how-to books looking for advice on how to be successful. While researching is a great first step, there are some lessons that you won’t find in a book. You need to hear from business owners who have been in your position, who started a... Read more »
If you have some creative photography chops, you might want to open your own business. You’re not alone. Photography is a popular profession and hobby right now—and that’s the problem. In the past decade, camera gear has become more affordable and consumer friendly, and as a result, everyone is a photographer. But, that doesn’t mean you... Read more »
There are a ton of great resources available for entrepreneurs, but most of the time you don’t hear about them unless a fellow business owner mentions one. So, we asked dozens of entrepreneurs to tell us the one business resource that helped them the most. From their feedback, we’ve compiled a list for you. You’ll... Read more »
The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »
When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »
When Garry Polmateer started a consulting firm in 2010, he and his small team of employees were hungry and eager to make it in the business world. Their business, Red Argyle, helps small businesses utilize a cloud-based sales program called SalesForce. In the beginning, Polmateer was bidding on every project he could find just to... Read more »
If you get a cup of coffee on your way to work, can you write it off as a business expense? Good question. A lot of business owners don’t have the time (or interest) to decipher tax code. Yet, business expenses are a vital part of your financial picture. A lot of your day-to-day business... Read more »
Asking for help is one thing; asking for financial help is another beast all its own. Yet many entrepreneurs turn to family and friends to help fund their business. A recent study from the National Knowledge Commission shows that 63 percent of entrepreneurs “self-financed” their business, but that doesn’t mean every owner saved up their... Read more »
When Laura Cleminson became a mom, her baby girl inspired her to create a fun line of baby clothes. She thought clothes should be as creative as kids, so she held drawing competitions and featured the winning artwork on her clothing line. She wrote a business plan, got a bank loan, set up a board... Read more »
Zanade Mann has always had an entrepreneurial streak. It all started when she was 8 years old: The young entrepreneur started selling candy bars door-to-door, and never lost the bug. Like many entrepreneurs, she wound her way through the corporate world for a few years, with a stop in the insurance industry. When she was... Read more »
If you’ve got your eye on a new business, you’ve got a lot of research to do. We know you’ll ask for financial records, look into the economic stability of the area, and be critical of the asking price, but it’s hard to uncover everything there is to know about a company. To make an... Read more »