Lisa Furgison

Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies.

Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel. Follow Lisa on Google+.

Recent Articles Published by Lisa Furgison

starting

13 Tips to Open a Successful Coffee Shop

Are you the type who loves their morning coffee? A lot of people combine their love of coffee with their entrepreneurial spirit and open a coffee shop. In fact, in the U.S. there are more than 50,000 coffee shops—52,684 to be exact. According to Statista, that number will jump by about 5,000 within two years. And... Read more »

planning

How to Start a Successful Restaurant

If dreams of opening a restaurant have filled your thoughts for years, it might be time to sit down and draw up a plan to open your own business. To help you create a recipe for success, we’ve put together a how-to-get-started guide to make sure you have all the ingredients you need to open... Read more »

managing

Building Your Business Website Yourself? Get Some Expert Tips First!

A good website is crucial in today’s business world. If you’re starting a new business, you might not have the cash to drop on a website designer, or your existing business website might be in need of a redesign. That’s okay. You can go online and find a number of template-based websites for an affordable price.... Read more »

managing

Is It Time to Hire an Employee?

If you own your own business and find that you simply don’t have enough time on your hands to be able to do all the things you need to do, you may be asking yourself should you hire an employee?  If you’ve already got employees, your question will be similar, when is the right time... Read more »

managing

Does Your Business Have Swag?

Promotional gear, goodies, swag—whatever you call it, items with your company name and logo are a great marketing tool. They provide a way to connect with customers, improve brand awareness, and help drive your sales up. Crane, a home appliance and wellness company, uses promotional gear to promote their brand and products at various events and trade... Read more »

managing

How Your Business Can Master Yelp

In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach. From social media channels to review sites like Yelp, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. Yelp, for instance,... Read more »

planning

5 Creative Ways to Save Your Business Money

As a business owner, you’re always looking for ways to cut costs and raise your profit margin. There are some obvious ways to save money. You’ve heard them all before—suggestions like shopping around for the best prices on everything from office furniture to cell phone contracts, barter for services with clients, and keep hiring to... Read more »

managing

10 Apps to Save Time on Administrative Tasks

In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the... Read more »

starting

The Baker’s Guide to Opening a Successful Bakery

Are you the one that makes killer cakes for every birthday? Do you churn out to-die-for donuts? If you’re ready to turn your talents into a profitable bakery, you’ve come to the right place. There’s money to be made in the baking biz. The baking industry accounts for $311 billion in total economic output, according... Read more »

funding

What I Learned From My Appearance on Shark Tank

It’s not everyday that a television producer handpicks you to appear on ABC’s hit show “Shark Tank,” but that’s what happened to entrepreneur Kelly Costello. Costello is the founder of Puppy Cake, a company that sells boxed cake mix for dogs. It’s a lot like the do-it-yourself Betty Crocker cake mix, except the ingredients are changed... Read more »

starting

What I Wish I’d Known Before I Started My Business

If you’re about to start a business, you’ve probably read several how-to books looking for advice on how to be successful. While researching is a great first step, there are some lessons that you won’t find in a book. You need to hear from business owners who have been in your position, who started a... Read more »

starting

How to Open a Successful Hair Salon

Planning to open a hair salon? Check out these tips from a salon owner with 40 years in the business. Read more »

starting

Guide: How to Start a Successful Photography Business

If you have some creative photography chops, you might want to open your own business. You’re not alone. Photography is a popular profession and hobby right now—and that’s the problem. In the past decade, camera gear has become more affordable and consumer friendly, and as a result, everyone is a photographer. But, that doesn’t mean you... Read more »

starting

14 Business Resources Every Entrepreneur Should Know About

There are a ton of great resources available for entrepreneurs, but most of the time you don’t hear about them unless a fellow business owner mentions one. So, we asked dozens of entrepreneurs to tell us the one business resource that helped them the most. From their feedback, we’ve compiled a list for you. You’ll... Read more »

planning

4 Things Game of Thrones Can Teach You About Business [SPOILER ALERT]

  The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »

planning

4 Social Media Mistakes Your Business Should Avoid

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »

starting

Starting a Business? Don’t Bid on Every Project

When Garry Polmateer started a consulting firm in 2010, he and his small team of employees were hungry and eager to make it in the business world. Their business, Red Argyle, helps small businesses utilize a cloud-based sales program called SalesForce. In the beginning, Polmateer was bidding on every project he could find just to... Read more »

managing

Can I Expense This? An Accountant Explains the World of Write-Offs

If you get a cup of coffee on your way to work, can you write it off as a business expense? Good question. A lot of business owners don’t have the time (or interest) to decipher tax code. Yet, business expenses are a vital part of your financial picture. A lot of your day-to-day business... Read more »

starting

5 People You Should Talk With Before Starting a Business

There’s a short list of people you should talk with before you move forward with bigger steps like applying for a bank loan or looking at commercial space. Read more »

starting

You’ve Got an Idea for a Business, Now What?

We’ve put together a to-do list for all the hopeful entrepreneurs out there. When you’re ready, this list will guide you through the planning stage. Read more »