Lisa Furgison

Lisa Furgison is a multimedia journalist with a passion for writing. She holds a graduate degree in mass communications and spent eight years as a television reporter before moving into the freelance world, where she focuses mainly on content creation and social media strategies.

Furgison has crisscrossed the U.S. as a reporter, but now calls Key West, Florida home. When she's not conducting interviews or typing away on her laptop, she loves to travel. Follow Lisa on Google+.

Recent Articles Published by Lisa Furgison

starting

How to Create a Unique Value Proposition

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique value proposition, also called unique selling proposition, or USP. To help entrepreneurs create a value proposition, we’ve written this handy guide to walk you... Read more »

managing

The Complete Guide to Using Twitter Lead Generation Cards to Find New Customers

Small businesses thrive on fresh leads. If you’re not constantly working to grow your customer base, your business will start to decline. Savvy entrepreneurs use a variety of lead-generating ideas to keep new prospects coming in. One of those tools should be Twitter’s Lead Generation Cards. This online advertising tools can generate a list of... Read more »

managing

Help! My Parents Are the Only Ones Reading My Business Blog

Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive... Read more »

managing

5 Marketing Mistakes I Made as a New Entrepreneur

After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media. Our business is an extension of the work we did for the... Read more »

managing

A Beginner’s Guide to Google AdWords for Small Business

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and... Read more »

managing

The Ultimate Instagram Guide for Hair Salons

Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the newest social media kid on the block, and its popularity is skyrocketing. According to research conducted by the Pew Research Center, Instagram was the fastest... Read more »

managing

18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers

The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy is making it easier for people to eat out more frequently. To make sure some of that newly flowing cash comes into your restaurant,... Read more »

managing

A Nonprofit’s Ultimate Guide to Social Media Marketing

When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how well staffed, could use more marketing resources. And, last but not least, there are never enough hours in the day to accomplish every task... Read more »

planning

SWOT Analysis Challenge Day 5: Turning Your SWOT Analysis into Actionable Strategies

Welcome to the final day of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. By conducting a SWOT analysis of your business, you’re starting your year off right. Our 5 Day SWOT challenge was designed to give entrepreneurs a... Read more »

planning

SWOT Analysis Challenge Day 4: How to Identify Threats

Welcome to Day 4 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Small business owners are notoriously busy people. We understand that you have a lot of items on your daily to-do list, but we’re about to suggest... Read more »

planning

SWOT Analysis Challenge Day 3: How to Identify Opportunities

Welcome to Day 3 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. A good entrepreneur is always on the hunt for new opportunities. One of the best ways to identify opportunities within your business is to complete a... Read more »

planning

SWOT Analysis Challenge Day 2: How to Identify Weaknesses

Welcome to Day 2 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. Whether you’re new to the business world or a veteran, you know that a SWOT analysis is a valuable tool to have in your toolbox. A... Read more »

planning

SWOT Analysis Challenge Day 1: How to Identify Strengths

Welcome to Day 1 of our 5 Day SWOT Analysis Challenge! Invite others to take the challenge! Share this article on Facebook or Twitter and use the #SWOT hashtag. As an entrepreneur, you want to know your business inside and out so you can make informed, money-making decisions. To do that, a SWOT analysis is... Read more »

starting

How to Start a Food Shelf in Your Community

Hunger is a mounting problem in the U.S and abroad. In the U.S., 49.1 million Americans lacked access to a sufficient amount of affordable and nutritious food, according to Feed America. This “food insecurity,” as it’s called, is impacting a growing number of families. In response to this growing demand, you might consider opening a food... Read more »

planning

How to Create a Unique Selling Proposition

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique selling proposition, or USP. To help entrepreneurs create a unique selling proposition, we’ve written this handy guide to walk you... Read more »

managing

Affordable Ways to Create Creative Workspaces

If the free flow of ideas is important to business operations, regardless of whether you’re a sole-trader or a business with 20 employees, you’re going to want to build an environment that breeds creativity. You’ve probably already heard about Google’s crazily creative office setups, each one different from the last—an indoor slide, chalets inside the office,... Read more »

funding

How Much Money Should I Invest in My Business?

One of the daunting questions that every entrepreneur faces when opening a business is: How much capital should I invest? Realistically, there isn’t a one-size-fits-all number that applies to every business. It can be tricky to figure this number out, but it’s vital to your business’s success. You’ll need that number to create a business... Read more »

planning

6 Things That Can Kill Business Growth

Whether you’re kicking around a business idea or working through your first year, it’s never too early to start thinking about growth. After all, the goal of every entrepreneur is to grow a profitable business. To make sure your business is slated for growth, start out with a detailed business plan. This document will serve... Read more »

starting

Yes, You Can Operate a Scarily Successful Halloween Business

The Fallenstein family started making and renting a dozen Halloween costumes from their Minnesota garage, and the small business sparked a lot of interest in the little town of Mankato. Years later, the founders decided to take the business online and sell costumes. In just a decade, the seasonal business went from a few employees... Read more »

starting

Your Guide to Launching a Home-Based Business

Thinking about starting a business from your home? Plenty of well-known businesses have started with simple home-based roots. For example, in 1994 Jeff Bezos founded Amazon from his garage in Washington, and Harley-Davidson started out of a home—and a shed—in Wisconsin. In fact, statistics show that 69 percent of U.S. entrepreneurs start their business at home.... Read more »