Mike Quill is an accomplished marketing professional assisting small to mid-sized companies in defining their target market, identifying what makes them unique and implementing a sales growth plan to build their business. Mike is President of Affinity Business Consultants, Inc. His clients benefit from his 20 years of experience in marketing, sales and new product development. He has an MBA in Marketing from De Paul University and a BA from the University of Notre Dame. Follow Mike on Google+.
When considering how to position a product in the market place or developing the ideal go-to-market strategy, a small business owner needs to examine a number of market factors. Chief among those factors will be the product’s primary competitors. Understanding them gets you one step closer to knowing how to deliver better value to your... Read more »
It’s a competitive market out there. If you are a small business or an entrepreneur with a new product to offer, you’ll find consumers have many objections before they purchase. Prospects are going to carefully scrutinize your product against others before they spend their money. There are direct and indirect substitutes competing for their attention... Read more »