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managing

The Basics of PPC – Part three

In the first two parts we talked about keywords and your advertising copy for a successful Pay-Per-Click (PPC) campaign.  The final piece is all about your landing pages. Here at Palo Alto Software, we use custom landing pages often – I am actually in the middle of a big project to create about 20-30 landing... Read more »

managing

The Basics of PPC – Part two

In my last post we talked about keywords for a PPC campaign. This time we’re going to talk about Advertising copy. Your first step was to review keywords. Your second step is to review and create advertising copy. Does your ad copy correlate to the keywords the user typed in? It should. Does your advertising... Read more »

managing

The Basics of PPC – Part one

There are so many details to managing a good Pay-Per-Click (PPC) campaign that many people outsource the task to those who know the systems very well. Others try to manage their website’s keyword lists, advertising copy and landing page on their own – Some do it well, others do not. It’s important to go back... Read more »

managing

You’re doing it wrong: email marketing

I received an email the other day from a consulting company I have used in the past for Google Analytics. The email was for a seminar in Columbus, Ohio. It was a comprehensive one and two day seminar that, I’m sure, appealed to a wide range of people who use the service. The cost was... Read more »

managing

How strategic are your partners?

Last weekend was a big one for racing fans and sponsors of top drivers of NASCAR. Among all the craziness of advertising and branding awareness, champagne and congratulations, one top company got it right. The NASCAR Nationwide cup series was in Mexico City, Mexico last Sunday for their fourth consecutive year. ESPN spotlighted driver Carl... Read more »