Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at He is a graduate of Princeton University.

Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.

Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Google+ or on Twitter.

Recent Articles Published by Noah Parsons


The 5 Metrics You Need to Track for Your Subscription (SaaS) Business to Succeed

This article is part of our SaaS Business Startup Guide—a curated list of articles to help you plan, start, and grow your SaaS business! Subscription and software-as-a-service (SaaS) businesses are everywhere these days. From the predictable to the downright weird, you can seemingly subscribe to anything. Subscription businesses are hot because of their recurring revenue model.... Read more »


7 Reasons to Create a One-Page Pitch Before You Plan

A business pitch or elevator pitch is not only a crucial tool for getting investment, it’s also one of the best tools you can use to flesh out your business concept, iterate it through different variations, and find a business model that works and will turn into a profitable company. But, shouldn’t you have a... Read more »


A Simple, Step by Step Guide For Business Planning

We have plenty of in-depth articles here on Bplans about business planning, for example: why you should plan, what kind of plan you need, and how to prepare a formal business plan document. But, what we’ve been missing, until now, is a simple step-by-step summary of the business planning process to get you going and... Read more »


A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business

This article is part of our SaaS Business Startup Guide—a curated list of articles to help you plan, start, and grow your SaaS business! We’re living in a subscription world. More and more, everything that we do and use is no longer being sold to us directly. Instead, we’re now paying monthly for all kinds... Read more »


How to Write a Business Plan

This article is part of both our “Business Startup Guide”  and our “Business Planning Guide”—curated lists of our articles that will get you up and running in no time! You’ve reviewed what a business plan is, and why you need one to start and grow your business. It’s time to dig into the process of actually writing... Read more »


Why Even Silicon Valley Entrepreneurs Need a Business Plan

Silicon Valley is a crazy place. I’ve lived and worked there, first through the late 90s and the dot-com bubble while I worked at Yahoo!, and then again helping to start a company that eventually got bought by eBay. As the dot-com bubble was bursting, I left to work in the U.K. and founded a... Read more »


Think Like a Marketer and Sell Like a Superstar

Marketing and sales have changed dramatically over the past few years and every business, regardless of size, must adapt. Join John Jantsch, best selling author of Duct Tape Marketing, as he explains how business owners and marketers alike must take the best of marketing and best of selling to create the perfect mix that attracts... Read more »


Why One Business Failed (and How to Ensure Yours Won’t)

Despite having the key ingredients required for success, a new local restaurant failed. Here are the lessons that would have helped save this business, that can also help you as you search for success. Read more »


The 6 Most Important Web Metrics to Track for Your Business Website

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. Read more »


The Top 10 Tools for Tracking Your Web Metrics

Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »


Simple (and Cheap!) Continuing Education For Your Team

I’m a big believer in providing continuing education for our team here at Palo Alto Software. Investing in furthering the professional growth of our team is by far one of the best things we can do to grow internal capacity, generate new ideas, and question old ideas. Providing educational opportunities that spark new questions and... Read more »


My favorite apps to keep productive in 2013

I’m a sucker for any app that helps me be more productive. I’ll try any new to-do list and I’m always on the lookout for the next great project management tool. Over the past year, there have been some fantastic new productivity apps as well as some refreshes of a few classics. To help you... Read more »


A new way to develop and present your business model

Here at Palo Alto Software, we’ve added a major new feature to our business planning app, LivePlan, that I think you’re going to love. It’s called the LivePlan Pitch and we’re really excited about it. But, before I dive into what our new feature does, let me give you a little context. The mythology of... Read more »


Introducing Lean Planning: How to Plan Less and Grow Faster

The planning process may be broken, but planning is essential. Our complete updated guide to Lean Planning will explain why the Lean Planning process benefits both new and established businesses, and how to create a Lean Plan. Read more »


The 7 Key Components of a Perfect Elevator Pitch [with Video]

A free guide to perfecting your pitch, impressing investors, and polishing your strategy. Make sure you cover these 7 critical topics to be successful. Read more »


How to Write a One-Page Business Plan

If you've been putting off writing your business plan, you're not alone. Writing a business plan can seem like a daunting task, and it's an easy one to avoid. Instead, try building a one-page business plan. It's an easy way to get your plan done and we'll tell you how to do it. Read more »


How to improve your business plan with one simple addition

We’ve all been there. We have come up with an idea for a new product or service that we think we can sell to our customers. We have written what we think is a bullet-proof business plan. We’ve gone ahead and built the new product, or purchased new inventory, or expanded our store assuming that,... Read more »


No competition? Not possible!

Your business idea is brilliant. Nobody else is doing it. You’ve got no competition. It’s sure to be a gold mine, right? Maybe. One mistake many new businesses make is thinking that just because nobody else is doing exactly what they’re doing, their business is a sure thing. The smart thing to do is ask... Read more »


What Makes a Successful Business Plan?

Every year, I spend a lot of time reading and judging  business plans for business plan competitions. I have read some great plans and some not-so-great plans, but that is how it always turns out in any business plan competition. I thought it might be useful to talk about the most common deficiencies that have... Read more »


Can your brand be a luxury brand?

As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly... Read more »