Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.

Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.

Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Google+ or on Twitter.

Recent Articles Published by Noah Parsons

managing

Can your brand be a luxury brand?

As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly... Read more »

managing

Friday TV: Start-up Junkies

If you’re looking for a little Friday distraction or are curious what it looks like inside a venture-funded startup, set aside a few hours and catch some episodes of Start-Up Junkies on Hulu.com. Start-Up Junkies is very reminiscent of the 2001 movie Startup.com, also a fun technology start-up documentary about the first Internet boom of... Read more »

managing

How to Evade the Email Tsunami

Does your company receive hundreds or even thousands of emails every day? How do you ensure that every correspondent gets a response? The New York Times focused yesterday on the problem of too much email and how to handle it, highlighting a few possible solutions gleaned from both technology leaders of today and from the... Read more »

managing

Why Competition is a Good Thing

Talking to small businesses and entrepreneurs writing business plans, I find that business owners often wish that they had no competition. Businesses usually are thinking that with no competition, the entire market for their product or service will be theirs. I don’t think that is the case – especially for newstartups that have truly innovative... Read more »

Lessons to be learned from The Apprentice

The latest series of The Apprentice commenced on BBC 1 on Wednesday last (March 26, 2008) with the latest batch of candidates seeking to work for Sir Alan Sugar, founder of Amstrad. While the programme is both entertaining and dramatic in equal measure, it also provides a wonderful insight into teams, team dynamics, and how... Read more »

managing

Turn customers away and grow your business

If you follow the Duct Tape Marketing blog, you’ll know that one of John Jantsch’s core strategies for small business marketing is to define your ideal customer. Today he turns that notion upside down and asks readers to define who you don’t want as your customer. This is good advice. In fact, turning customers away... Read more »

managing

How to write great copy for your website

You don’t know what’s going to work on your website. What copy is going to work. What layout is going to work. What colors are going to work. Is it going to be better to put a product image at the top of the page or the bottom? Should it be on the left or... Read more »

managing

Don’t just Talk the Talk, Walk the Walk

I live and work in the (relatively) small town of Eugene, Oregon. This is a town where supporting local merchants is taken very seriously and where the local Saturday farmers’ market is always crowded. I very much enjoy supporting local merchants and do so whenever I have the option. Buying local has many benefits including... Read more »

News Interview with Tim Berry

Tim was interviewed yesterday after his presentation at eBay Live in Boston. Click here for the video interview. — Noah Read more »

Visit Us at eBay Live

Palo Alto Software is at booth 951 at eBay Live, please stop by. We’d love to show you our wares. Palo Alto Software founder Tim Berry is speaking on business planning for eBay businesses — meaning how to increase sales and profits with business planning — this afternoon at 3 pm, in the “Business Planning... Read more »

Authors

About our Authors: Tim Berry Founder and President of Palo Alto Software and a renowned planning expert. He is listed in the index of “Fire in the Valley”, by Swaine and Freiberger, the history of the personal computer industry. Tim’s days are filled with writing at his blog  Planning, Startups, Stories and contributing regularly to... Read more »

managing

How to Write an Effective Marketing Plan

Contributed by Alan Gleeson. A marketing plan is a core component of a business plan. It relates specifically to the marketing of a particular product or service and it describes: An overall marketing objective A broad marketing strategy The tactical detail related to specific marketing activities The various costs associated with these activities Those tasked... Read more »

Attention Inventors

The American Inventor series is back with a $1 million prize, so dust off those prototypes and submit your entry. The New York Times has more on the story. Read more »

planning

Every Business Plan is Wrong

by Tim Berry As you develop your business plan, you have to realize that your business plan is wrong. All business plans are wrong. Plans are about the future–and nobody gets the future right very often, so keep the plan fresh and watch closely as reality moves forward. A planning process constantly watches the difference... Read more »

Your business plan on a napkin

Women 2.0 has a great concept for a business plan competition: the business plan must fit on a 5×5 napkin. I love this for a few reasons: First, this contest forces contestants to focus on their elevator pitch and executive summary which are arguably the most important parts of a business plan. Requiring a focus... Read more »

starting

Entrepreneur Magazine’s Starting a Small Business Radio Show

Tim Berry, president of Palo Alto Software, was recently interviewed on Entrepreneur Magazine’s radio show. Tim discusses how business planning software can help get your small business off the ground. Listen here: Entrepreneur Magazine Money and You Show. Read more »

managing

Tim Berry on eBay Radio

Tim Berry, president of Palo Alto Software, was recently interviewed on eBay Radio. Check out the show below if you are interested in hearing Tim discuss how Business Plan Pro can be used with eBay businesses. Read more »

$100K Business Plan Competition

The Albany-Colonie Regional Chamber of Commerce is now taking applications for the $100,000 business plan competition that takes place during the Summit in Tech Valley on May 14. Business plans must be submitted to www.summit.techvalley.org by March 12. There is a $150 entry fee. Read more »

funding

The Perfect Pitch

 You may have a winning business plan, but that doesn’t mean anything unless you are able to perfect the art of pitching your idea. Your pitch is your opportunity to get your audience interested in your idea and your business. No one is going to read your business plan unless they find your pitch interesting,... Read more »

planning

Business Plan Financials – What you should include in your plan

Expert opinions may vary, but in general there are some standard analysis that a business plan ought to have, regardless of specifics. Learn more at ByteStart.co.uk. Read more »