Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.
Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.
Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Google+ or on Twitter.
Marketing and sales have changed dramatically over the past few years and every business, regardless of size, must adapt. Join John Jantsch, best selling author of Duct Tape Marketing, as he explains how business owners and marketers alike must take the best of marketing and best of selling to create the perfect mix that attracts... Read more »
Despite having the key ingredients required for success, a new local restaurant failed. Here are the lessons that would have helped save this business, that can also help you as you search for success. Read more »
Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. Read more »
Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »
I’m a big believer in providing continuing education for our team here at Palo Alto Software. Investing in furthering the professional growth of our team is by far one of the best things we can do to grow internal capacity, generate new ideas, and question old ideas. Providing educational opportunities that spark new questions and... Read more »
I’m a sucker for any app that helps me be more productive. I’ll try any new to-do list and I’m always on the lookout for the next great project management tool. Over the past year, there have been some fantastic new productivity apps as well as some refreshes of a few classics. To help you... Read more »
Here at Palo Alto Software, we’ve added a major new feature to our business planning app, LivePlan, that I think you’re going to love. It’s called the LivePlan Pitch and we’re really excited about it. But, before I dive into what our new feature does, let me give you a little context. The mythology of... Read more »
This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning. Lean Planning is a set of tools for discovering a business model... Read more »
A free guide to perfecting your pitch, impressing investors, and polishing your strategy. Make sure you cover these 7 critical topics to be successful. Read more »
If you've been putting off writing your business plan, you're not alone. Writing a business plan can seem like a daunting task, and it's an easy one to avoid. Instead, try building a one-page business plan. It's an easy way to get your plan done and we'll tell you how to do it. Read more »
We’ve all been there. We have come up with an idea for a new product or service that we think we can sell to our customers. We have written what we think is a bullet-proof business plan. We’ve gone ahead and built the new product, or purchased new inventory, or expanded our store assuming that,... Read more »
Your business idea is brilliant. Nobody else is doing it. You’ve got no competition. It’s sure to be a gold mine, right? Maybe. One mistake many new businesses make is thinking that just because nobody else is doing exactly what they’re doing, their business is a sure thing. The smart thing to do is ask... Read more »
Every year, I spend a lot of time reading and judging business plans for business plan competitions. I have read some great plans and some not-so-great plans, but that is how it always turns out in any business plan competition. I thought it might be useful to talk about the most common deficiencies that have... Read more »
As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly... Read more »
If you’re looking for a little Friday distraction or are curious what it looks like inside a venture-funded startup, set aside a few hours and catch some episodes of Start-Up Junkies on Hulu.com. Start-Up Junkies is very reminiscent of the 2001 movie Startup.com, also a fun technology start-up documentary about the first Internet boom of... Read more »
Does your company receive hundreds or even thousands of emails every day? How do you ensure that every correspondent gets a response? The New York Times focused yesterday on the problem of too much email and how to handle it, highlighting a few possible solutions gleaned from both technology leaders of today and from the... Read more »
Talking to small businesses and entrepreneurs writing business plans, I find that business owners often wish that they had no competition. Businesses usually are thinking that with no competition, the entire market for their product or service will be theirs. I don’t think that is the case – especially for newstartups that have truly innovative... Read more »
The latest series of The Apprentice commenced on BBC 1 on Wednesday last (March 26, 2008) with the latest batch of candidates seeking to work for Sir Alan Sugar, founder of Amstrad. While the programme is both entertaining and dramatic in equal measure, it also provides a wonderful insight into teams, team dynamics, and how... Read more »
If you follow the Duct Tape Marketing blog, you’ll know that one of John Jantsch’s core strategies for small business marketing is to define your ideal customer. Today he turns that notion upside down and asks readers to define who you don’t want as your customer. This is good advice. In fact, turning customers away... Read more »
You don’t know what’s going to work on your website. What copy is going to work. What layout is going to work. What colors are going to work. Is it going to be better to put a product image at the top of the page or the bottom? Should it be on the left or... Read more »