Ryder Cochrane

Ryder Cochrane is a student at the University of Oregon and a publications intern for Palo Alto Software. When not working or writing, Ryder can be found playing goalie for the Oregon Ducks lacrosse team, raging in League of Legends, and reading about Greek people who have been dead for thousands of years

Recent Articles Published by Ryder Cochrane

starting

Is a Small Business Your Destiny?

There is a difference between having a job and having a business. In either case, you are going to be working hard to accomplish your tasks. The key difference is that, when running your own business, you control the product that you work on, and thus the work that you are doing. For a lot... Read more »

starting

Welcome to Summoner’s Rift: Why a Free Start Can be Better for Business

At first glance, the business model sounds insane—a game that you can download and play for free. Not a free trial, not on a basic account, the game can be played forever while never spending a single penny on it. You read that right—the game is free. Anybody can play it for as long as they... Read more »

managing

Gatorade and the Kings of Cool

When you are developing a marketing plan, it’s important to focus on the aspect of your product that you mean to be the selling point. You have to have that thing that makes you stand out from the pack, and that’s what you focus on. You’re the cheapest. You’re local. You’ve got the highest quality product.... Read more »

starting

7 Strange Yet Innovative Online Subscription Services

The premise is simple: sign up for the service, pay the company, and each month the product will show up at your door. The business model has been around for quite some time, but recently, the market for these monthly services has expanded. With expansion inevitably come new products and services, and none of them... Read more »

planning

What Clint Dempsey Can Teach You About Business Timing

They say timing is everything. Clint Dempsey, captain for the USMNT in the 2014 FIFA World Cup, certainly has timing on the field. He proved this early on in the tournament when he scored 30 seconds into the game against Ghana, the fastest goal in US World Cup history and the 5th fastest all-time in... Read more »

managing

4 Classic Coaching Clichés That Can Help Your Startup

If there is one thing coaches love, it’s clichés. There is practically a book of coaching catchphrases that every coach and manager breaks out for pep talks. If you’ve played a sport, you’ve heard quite a few. However annoying these seemingly repetitive catchphrases are, there’s a method to the madness. The thing about clichés—what keeps them alive... Read more »

managing

5 Ways to Turn Your Employees Into a True Team

That said, merely working together doesn't allow me to really know all that much about my teammates. The way I've gotten to know my teammates is through all of the team bonding activities my office puts on. Read more »

planning

Sabrina Parsons Answers Frequently-Asked Business Planning Questions

There are a lot of questions to ask when starting your own business (and you’ll be asked plenty more by investors and customers along the way). Yesterday, Palo Alto Software CEO Sabrina Parsons gave an interview with Small Business Digest and answered many of the FAQs of startups. Throughout the interview, Sabrina details the challenges... Read more »