Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.

Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.

Recent Articles Published by Sabrina Parsons

managing

Best Customer Service EVER… really

About a month ago I reserved a condo in New York for a business trip I have coming up at the end of May.  I run the Princeton Entrepreneurs’ Network and we run an annual conference every year in late May, and this year I am the one in charge, so I have to be... Read more »

An interesting stimulus package suggestion from Barry Moltz

Barry Moltz, a popular blogger and author, wrote a very interesting post on what Obama should do to stimulate the American economy.  Here is what he suggests: If we took the $750B and divided it among the approximately $150M working Americans, each of us would get $5,000 to spend in this economy. The government would... Read more »

Palo Alto Software hits the 100 Best Oregon Businesses in 2009 list

It’s rare that we toot our own horn but … Palo Alto Software was honored this month as one of Oregon’s 100 Best Companies to work for. Oregon Business Magazine runs the awards and sends out surveys for employees to fill out. Thank you to both Oregon Business for running this survey, and thank you... Read more »

starting

Forget finding a new job … make one!

The New York Times had an article last week about how laid-off workers are taking matters into their own hands. The article talks about when, in a recession, do people start thinking about starting a company vs. just sending out resumes and trying to get a job: Economists say that when the economy takes a... Read more »

managing

Another email fail: You Can’t “Reply to All”

Nielsen, as in the company that does TV ratings and such, has removed the “reply to all” feature from their email client.  Read more about it here in this article. Their theory is that removing the “reply to all” feature will force people to really think about who should be copied on the message. IF... Read more »

Web Analytics World interview about Email Center Pro

Read this great interview with me, Sabrina, and Manoj, the blogger behind Web Analytics World. Thanks Manoj! Sabrina Parsons CEO Palo Alto Software Email Center Pro Read more »

managing

Another Email Fail: Obama and the White House

As reported yesterday in the New York Times, The White House experienced more than 6 hours of email outage yesterday. I wonder who is getting fired for this email faux pas? You have to wonder what kind of technology is in place in the White House that they not only had their email service go... Read more »

managing

Email Fail: Yes even Tim Ferriss has them

Yes, even someone like Tim Ferriss from the 4 hour workweek (his book and blog are GREAT by the way), a man who lives off of espousing better efficiencies in life, has email fails. The email fail: I email Tim about a Princeton related thing (he is an alum like me). He has an automated responder... Read more »

The best product DEMO as tweeted by Guy Kawasaki

Really, seriously. This is what Guy tweeted today: “Great online tutorial. Every company should do something like this.” We are so excited at Palo Alto Software to go live with this cool, stop animation, “What is it” video for Email Center Pro. Not only is it a cool technology, but I think it is a... Read more »

Congratulations President Obama!

The wait for the new administration is finally over. Finally, after the country decisively voted for Barack Obama, we get to start seeing him in action. And I think most people agree that it is not a moment too soon. As the economic uncertainties have worsened we have been a country without a leader. The old... Read more »

managing

SWOT is not Special Weapons And Tactics

Ok, so, if I am not referring to a special police unit what is SWOT and how can it help you run your business better? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Every business should be doing a SWOT assessment every year to make sure that they understand the current market and to focus... Read more »

John Jantsch guest hosts a marketing seminar

Our good friend John Jantsch, author of Duct Tape Marketing and expert behind our new Marketing Plan Pro powered by Duct Tape Marketing software, is running a marketing seminar you don’t want to miss. Act today and get 25% off the Marketing Intensive Seminar. Join John Jantsch in the beautiful Sonoma County region of California... Read more »

managing

Good expenses? Bad Expense?

As we head into this uncertain time in the American economy, anyone who runs a small business is thinking about how the downturn will affect their business. Some businesses have already been affected and many more are worried, very worried. So besides losing sleep, pulling your hair out, and biting your fingernails until they bleed... Read more »

managing

Shut up, you stupid customer

Ok. Maybe the title is a little bit harsh, but it got your attention, right? Why is it that more and more these days I feel that companies I purchase products and services from are telling me to “shut up and take it”. Let me give you just a few real examples of times I... Read more »

starting

Three Weeks To Startup

Hurray! The book I wrote with Tim Berry, 3 Weeks to Startup, is officially out! We wrote this book, published by Entrepreneur Press, to help people starting businesses avoid getting caught up in the logistics and details, and instead, just get going. The book helps people find the right online resources that have made starting a... Read more »

RECAP: ASBDC Annual Conference in Chicago

Sept 3-5th Palo Alto software was a platinum sponsor for the ASBDC annual conference which was held in Chicago this year. As always we had a great time supporting the ASBDC and all the SBDC counselors who work hard to help America’s small businesses succeed. We had the pleasure of teaming up with John Jantsch this... Read more »

starting

When the economy gets tough… the tough get the new Marketing Plan Pro

Today we launched our long awaited new marketing planning software: Marketing Plan Pro powered by Duct Tape Marketing. We are so excited to make this product available to our customers, and to bring the expertise and sheer marketing genius of John Jantsch to our product line. While Marketing Plan Pro has been an award winning... Read more »

managing

Easy, But Great, Local Marketing

as posted on MommyCEO A neighbor down the street from my house has been doing a fairly extensive remodeling project this summer. As fellow home owners my husband and I have been curious and always try to peek at the house to see what is being done. There is, of course, a little sign on... Read more »

planning

How do I know?

When people are putting together their initial business plan or marketing plan they often get hung up on the research portion of the plan. How do I know: How many people are in my target market? How many of the target market I can expect to buy my goods or services? More about the demographics... Read more »

managing

Email begets Email

As small businesses get more Web savvy they are being told to understand email marketing and to use it as a great way to reach their customers. For the first time in a while I see great advice about email marketing: if you send it out — be ready to reply to it. Seth Godin... Read more »