Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.

Sabrina masquerades as MommyCEO (, where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.

Recent Articles Published by Sabrina Parsons


Best Customer Service EVER… really

About a month ago I reserved a condo in New York for a business trip I have coming up at the end of May.  I run the Princeton Entrepreneurs’ Network and we run an annual conference every year in late May, and this year I am the one in charge, so I have to be... Read more »

An interesting stimulus package suggestion from Barry Moltz

Barry Moltz, a popular blogger and author, wrote a very interesting post on what Obama should do to stimulate the American economy.  Here is what he suggests: If we took the $750B and divided it among the approximately $150M working Americans, each of us would get $5,000 to spend in this economy. The government would... Read more »

Palo Alto Software hits the 100 Best Oregon Businesses in 2009 list

It’s rare that we toot our own horn but … Palo Alto Software was honored this month as one of Oregon’s 100 Best Companies to work for. Oregon Business Magazine runs the awards and sends out surveys for employees to fill out. Thank you to both Oregon Business for running this survey, and thank you... Read more »


Forget finding a new job … make one!

The New York Times had an article last week about how laid-off workers are taking matters into their own hands. The article talks about when, in a recession, do people start thinking about starting a company vs. just sending out resumes and trying to get a job: Economists say that when the economy takes a... Read more »


Another email fail: You Can’t “Reply to All”

Nielsen, as in the company that does TV ratings and such, has removed the “reply to all” feature from their email client.  Read more about it here in this article. Their theory is that removing the “reply to all” feature will force people to really think about who should be copied on the message. IF... Read more »

Web Analytics World interview about Email Center Pro

Read this great interview with me, Sabrina, and Manoj, the blogger behind Web Analytics World. Thanks Manoj! Sabrina Parsons CEO Palo Alto Software Email Center Pro Read more »


Another Email Fail: Obama and the White House

As reported yesterday in the New York Times, The White House experienced more than 6 hours of email outage yesterday. I wonder who is getting fired for this email faux pas? You have to wonder what kind of technology is in place in the White House that they not only had their email service go... Read more »


Email Fail: Yes even Tim Ferriss has them

Yes, even someone like Tim Ferriss from the 4 hour workweek (his book and blog are GREAT by the way), a man who lives off of espousing better efficiencies in life, has email fails. The email fail: I email Tim about a Princeton related thing (he is an alum like me). He has an automated responder... Read more »

The best product DEMO as tweeted by Guy Kawasaki

Really, seriously. This is what Guy tweeted today: “Great online tutorial. Every company should do something like this.” We are so excited at Palo Alto Software to go live with this cool, stop animation, “What is it” video for Email Center Pro. Not only is it a cool technology, but I think it is a... Read more »

Congratulations President Obama!

The wait for the new administration is finally over. Finally, after the country decisively voted for Barack Obama, we get to start seeing him in action. And I think most people agree that it is not a moment too soon. As the economic uncertainties have worsened we have been a country without a leader. The old... Read more »