Sara Conte

Sara Conte is co-founder of Brand Genie, the creator of an affordable, automated brand builder for small businesses. Brand Genie automatically matches small businesses with a recommended brand personality through 12 easy questions. Small businesses can then quickly build a cohesive and well-designed Brand Kit, including a logo, business card, and website.

You can follow Sara on Google+.

Recent Articles Published by Sara Conte

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Online Tools to Make Your Small Business Life Easier 

New technology is making us faster, smarter, smaller, and more efficient. We’ve selected a few of our favorite tools to make your life easier. Read more »

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3 Tools That Will Turn You into a Designer

You'll still have to hire the big-gun designers for major initiatives (totally worth it), but you can get far with these simple design tools on your own. Read more »

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How to Create a Branded Website

Your brand is what the outside world thinks of you, and it's an impression you often build over time. However, these days your first impression is often made online. Read more »

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Prepare for Liftoff: Day 5 of the Big Brand Challenge

Welcome to Day 5 of the Big Brand Challenge—the last day! On Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 you defined who you are, on Day 2 you defined what you look like, on Day 3 you created (or updated) your logo, and on Day 4 you outlined those... Read more »

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Create or Update Your Marketing Materials: Day 4 of the Big Brand Challenge

Welcome to Day 4 of the Big Brand Challenge On Day 1 and Day 2 of the challenge you laid the foundation for your brand. On Day 1 you defined who you are, on Day 2 you defined what you look like, and on Day 3 you  began the process of creating or updating your logo. Now it’s time to... Read more »

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Create or Update Your Logo: Day 3 of the Big Brand Challenge

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! Welcome to Day 3 of the Big Brand Challenge In Day 1 and 2 of the challenge, you laid the foundation for your brand. On Day 1 we defined who you are, on... Read more »

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What Do You Look Like: Day 2 of the Big Brand Challenge

Welcome to Day 2 of the Big Brand Challenge On Day 1, we defined who we are. Now we need to know—what do we look like? Then we can move on to: Day 3: Create (or update) your logo  Day 4: Outline essential marketing materials Day 5: Prepare for liftoff! Take out your worksheet from yesterday... Read more »

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Who Are You: Day 1 of the Big Brand Challenge

Welcome to Day 1 of the Big Brand Challenge Today we focus on the core of branding—defining who you are. Take a good look at your business. Your customers can’t begin to understand your value proposition unless you know it yourself. Once you’ve defined who you are you can move on to: Day 2 We define what... Read more »

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4 Reasons to Brand Your Business

I believe that building a great brand is the single best way to ensure the long-term survival of your company. Read more »

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The Definitive Guide to Building a Brand

Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition and allows your customers to connect with you on a more meaningful level. Building a brand can feel daunting. In fact many small businesses feel like it’s something that only the “big guys” can afford. But branding is something that every company can do if you follow a few basic rules. Read more »