Steve Jackson

How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 3

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed the time on site KPI as another warning flag. Both of these articles discuss specific measurements that can be used to forecast site problems. There are lots [...]

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How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 1

The problem with most e-commerce marketing strategy today is that companies don’t understand how to use tools such as Web analytics. Most e-commerce directors or Web marketers are given a budget and told to stick to it, and good analytics seldom come cheap. Without Web analytics you can’t even begin to measure key performance indicators [...]

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How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 2

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss another KPI, the time your visitors spend on your website, and why this is an important metric. Why time spent on your site is important All [...]

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How Do I Improve My Website Conversion Rate?

Question 1. What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as “read more here” or actually selling a product or service? What you’re talking about here are two different ways to measure your website. “Read More Here” is what I would call a variable [...]

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