Theresa Smith is a communications and media relations specialist with more than 15 years experience in developing and implementing the public relations strategy for a number of emerging startups as well as small and mid size companies. As founder of Pathway Communications, Theresa has helped a number of companies turn around their media and analyst relations efforts and get them the attention they require to move their companies forward. Follow Theresa on Google+.
Amidst all the hype and media coverage of Facebook’s recent IPO and the rise of Pinterest, there is one powerful social network that you are probably a member of and not even using it to its full extent – LinkedIn. At 150 million users worldwide and growing, LinkedIn is the largest professional network online and... Read more »
One of the best ways for small businesses to build their networks and increase their influence is by participating in Twitter Chats. Twitter chats are Twitter-based conversations that anyone can participate in and are kept on track through the use of a #hashtag, or topic with a hash symbol (“#”) at the start to identify... Read more »