Tim Berry

Tim Berry is the founder of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of plan-as-you-go business planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog. You can follow Tim on Google+.

Recent Articles Published by Tim Berry

What is an Agent?

A business entity that negotiates, purchases, and/or sells, but does not take title to the goods. Read more »


What is Advertising Opportunity?

A product or service may generate additional revenue through advertising if there is benefit from creating additional awareness, communicating differentiating attributes, hidden qualities or benefits. Optimizing the opportunity may involve leveraging strong emotional buying motives and potential benefits. Read more »

What is Adventure Capital?

Capital needed in the earliest stages of the venture’s creation before the product or service is available to be provided. (As mentioned in Entrepreneurship for the ’90′s by Baty.) Read more »

What is an Adaptive Firm?

An organization that is able to respond to and address changes in their market, their environment, and/or their industry to better position themselves for survival and profitability. Read more »

What are Acquisition Costs?

The incremental costs involved in obtaining a new customer. Read more »

What is an Acid Test?

Short-term assets minus accounts receivable and inventory, divided by short-term liabilities. This is a test of a company’s ability to meet its immediate cash requirements. It is one of the more common business ratios used by financial analysts. Read more »

What is Accumulated Depreciation?

Total accumulated depreciation reduces the formal accounting value (called book value) of assets. Each month’s accumulated balance is the same as last month’s balance plus this month’s depreciation. Business Plan Pro shows accumulated depreciation in the Balance Sheet. Read more »

What is Accrual-Based Accounting?

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What is Accounts Receivable (AR)?

Debts owed to your company, usually from sales on credit. Accounts receivable is business asset, the sum of the money owed to you by customers who haven’t paid. The standard procedure in business-to-business sales is that when goods or services are delivered the come with an invoice, which is to be paid later. Business customers... Read more »


Do You Have the Courage to Price High?

In the consulting and services industry, pricing is your buyer's best indication of your value. People buy on confidence, reliability, name and assurance, not on price. Read more »