Tim Berry

Founder and Chairman

Tim Berry is the founder of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog. You can follow Tim on Google+.

Recent Articles Published by Tim Berry


Could This Be You, Insulting Your Customer?

A reminder of the strange, wondrous, sometimes funny, sometimes dangerous, but pretty much unavoidable mix of human interaction, human thinking, and automation. Read more »

What are Assets?

Property that a business owns, including cash and receivables, inventory, etc. Assets are any possessions that have value in an exchange. The more formal definition is the entire property of a person, association, corporation, or estate applicable or subject to the payment of debts. What most people understand as business assets are cash and investments,... Read more »

What is an Asset Turnover?

Sales divided by total assets. Important for comparison over time and to other companies of the same industry. This is a standard business ratio. Read more »

What is an Agent?

A business entity that negotiates, purchases, and/or sells, but does not take title to the goods. Read more »


What is Advertising Opportunity?

A product or service may generate additional revenue through advertising if there is benefit from creating additional awareness, communicating differentiating attributes, hidden qualities or benefits. Optimizing the opportunity may involve leveraging strong emotional buying motives and potential benefits. Read more »

What is Adventure Capital?

Capital needed in the earliest stages of the venture’s creation before the product or service is available to be provided. (As mentioned in Entrepreneurship for the ’90′s by Baty.) Read more »

What is an Adaptive Firm?

An organization that is able to respond to and address changes in their market, their environment, and/or their industry to better position themselves for survival and profitability. Read more »

What are Acquisition Costs?

The incremental costs involved in obtaining a new customer. Read more »

What is an Acid Test?

Short-term assets minus accounts receivable and inventory, divided by short-term liabilities. This is a test of a company’s ability to meet its immediate cash requirements. It is one of the more common business ratios used by financial analysts. Read more »

What is Accumulated Depreciation?

Total accumulated depreciation reduces the formal accounting value (called book value) of assets. Each month’s accumulated balance is the same as last month’s balance plus this month’s depreciation. Business Plan Pro shows accumulated depreciation in the Balance Sheet. Read more »

What is Accrual-Based Accounting?

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What is Accounts Receivable (AR)?

Debts owed to your company, usually from sales on credit. Accounts receivable is business asset, the sum of the money owed to you by customers who haven’t paid. The standard procedure in business-to-business sales is that when goods or services are delivered the come with an invoice, which is to be paid later. Business customers... Read more »


Do You Have the Courage to Price High?

In the consulting and services industry, pricing is your buyer's best indication of your value. People buy on confidence, reliability, name and assurance, not on price. Read more »


How Do I Create a Plan And Stick To It?

Here are the two keys to creating an ongoing process that works. Read more »

What is Accounts Payable (AP)?

Accounts Payable (AP) – Bills to be paid as part of the normal course of business. This is a standard accounting term, one of the most common liabilities, which normally appears in the Balance Sheet listing of liabilities. Businesses receive goods or services from a vendor, receive an invoice, and until that invoice is paid the... Read more »


Find Your Best Path to Start

Know what it takes to start a business. Some businesses are easier to start than others. Here’s how to understand the differences. I’ve spent many years as an entrepreneur and working with entrepreneurs. I understand and sympathize with the urge to create something, to build your own and make it work. This is a fabulous... Read more »


The Sad Truth About Small Business Decision-Making…

Problem: One of the things I really like about startups and small businesses is also a frequent problem with the way they make decisions. Let me explain. Read more »


Why You Need to Understand ‘The Age of the Customer’

I admit, when I started reading this book I was skeptical. I’m a social media pro. I thought I knew all about it. But no, as it turned out, I really had to read Jim Blasingame’s new book The Age of the Customer. Read more »


These 2 Steps Move a Startup from Talk to Execution

My recent experience with sales forecasting and expense budgeting reminds me, once again, how much I like planning as a vital part of the process of starting a business. Read more »


Persistence and the Art of Decision Not-Making

After serious discussion, and full consideration of the pros and cons, you make a difficult strategic decision. So you want to move on, but somebody you work with keeps revisiting that same decision. Read more »