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Todd Brabender

Generating Publicity – Will the Media be Interested in my Product or Business?

When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit [...]

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Product Publicity & Business Publicity – Market to the Media First

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. [...]

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Product Publicity & PR Success and How You Can Do It Too

The Client: New Deal Playing Card Company
“Making the best of the hand you are dealt.”
Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural curvature of [...]

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Publicity Electricity: How to Plug Your Business Into the Media

We all know what an electricity generator is and does, but when it comes to getting media exposure for your business, how good is your “publicity generator?” If you think about it, there are a lot of similarities between the two. Whether it’s your business’ electricity generator or its publicity generator that fails …either way [...]

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Product Publicity or Business Publicity?

Is there a difference between product publicity and business publicity and which one is right for you?
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter — publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there [...]

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4th Quarter Publicity = 1st Quarter Prosperity

As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the new year. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as [...]

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The Increasing Power of Publicity

The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have [...]

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Use Your News

Let’s say you have a uniquely innovative product/business/invention/venture on your hands… one that’s generated some nice media exposure/publicity (whether it was the product of your hard work or generated by a hired PR specialist or agency). Instead of using the mounds of tear sheets as wallpaper and those stacks of DVDs as door stops–USE YOUR [...]

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I Can’t Afford a Publicity/Public Relations Campaign — Can I?

It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.”
Over the past several months, I have been conducting an informal [...]

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Publicity Outside Your City

We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when it comes to finding PR/publicity [...]

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