Todd BrabenderTodd Brabender

Todd Brabender

Todd Brabender is the President of Spread the News PR. His business specializes in generating widespread media exposure for innovative products, services and experts.

Recent Articles Published by Todd Brabender

managing

Product Publicity & Business Publicity – Market to the Media First

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them.... Read more »

managing

Product Publicity & PR Success and How You Can Do It Too

The Client: New Deal Playing Card Company “Making the best of the hand you are dealt.” Several months ago I took a phone call from an executive at The New Deal Playing Card Company. Her husband had just invented, patented and launched a unique line of ergonomically correct playing cards designed to fit the natural... Read more »

managing

The Increasing Power of Publicity

The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have... Read more »

managing

Publicity Campaigns: How Many Hours? How Many Months?

When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity campaign. This article will help... Read more »

managing

Implementing a Successful Publicity Campaign

There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had... Read more »