About Todd Brabender

Todd Brabender is the President of Spread the News Public Relations. His company's campaigns have landed clients in thousands of trade and general circulation magazines, daily & weekly newspapers, TV/Radio/Cable shows & newscasts, and even the increasingly popular media of Internet e-zines and news sites. Todd's experience in the media is what sets Spread the News PR apart from many other PR/publicity businesses. Before beginning his PR career in 1994, Todd was a TV news producer/reporter whose newscasts received national recognition for excellence.

Todd Brabender

Publicity Campaigns: How Many Hours? How Many Months?

When it comes to generating publicity for a product, business or website, one of the hardest decisions entrepreneurs have to make is whether to launch the campaign themselves. What makes it tough is trying to determine the amount of time it might take to launch and maintain a successful publicity campaign. This article will help [...]

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Priming Your Business for Publicity

When it comes to putting together your initial business plan or making out your annual marketing budget, the amount of money you allocate toward “marketing supportives” can make a big difference in the success of your business’ impending public relations/publicity campaign. Although it sounds obvious, many new entrepreneurs don’t realize that typical sales marketing materials [...]

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Make Your PR Stand for Perfect Resource

When you think of public relations or publicity, what comes to mind? For some people (even for some PR types), it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, but often it doesn’t. As a PR professional, I [...]

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Mastering the Media

As a former TV news reporter/producer and a current PR professional, I have been on both sides of the media interview game. I like to think I have a good eye for what makes a good interview source; how to conduct an interesting interview; and how to give a compelling interview. There are a few [...]

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Implementing a Successful Publicity Campaign

There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had [...]

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Generating Publicity for Your Business

When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. [...]

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