Vince is a creative branding consultant and designer at Novanym. He has more than 20 years experience in the sector, developing company names and visual branding for businesses of all sizes. From 1995 Vince and business partner Dave Clark built a full-services design, marketing services and print business, and since 2004 they’ve run specialist consultancy Bond Branding, which provides creative branding to SMEs and startups. Follow Vince on Google+.
When company names go bad There’s a whole heap of problems that can scupper a business in its plans to develop and grow: poor sales, an interrupted supply chain, industry price-cutting or new competition, a marketing strategy that didn’t quite go to plan, HR issues, sudden increases in overheads, late payments—the list of potential pitfalls... Read more »