Breakfast for lunch, dinner or a midnight snack? 3

I recently came across a post at Campus Entrepreneurship about the rise of food/kitchen incubators for culinary entrepreneurs. It is an interesting idea, butCereal what caught my eye more than this idea was the link to Cereality, a cereal fast food restaurant, in a nutshell. Cereal – such a simple product that everyone knows and loves – turned into a fun and creative business.

Some friends and I were just talking about how we love ‘cereal nights’ – those nights when we don’t feel like cooking dinner and having a bowl of cereal seems to be the perfect answer. Clearly we’re not the only ones who feel this way, since founders David Roth and Rich Bacher have started a business based off this concept.

I hope to see this company take off – I think it is a fun new twist to the standard fast food restaurants that surround us. My one main question is whether people will pay more for the same cereal they can get at the grocery store by getting it at Cereality. I guess it boils down to convenience and likely the time of day when your cereal craving hits. Is it worth it to head to Cereality to create a mixed bowl of Cap-n-Crunch and Kashi Go Lean (pick your two favorites) topped with bananas (again, pick your favorite topping) all in a milk (or soy milk)-tight bucket vs. buying the two cereals, fruit and milk and compiling it on your own?

Share your experience and thoughts if you have visited one of the Cereality locations!

Kristen Langham
Marketing Manager
Palo Alto Software

About the Author Kristen Langham is a Marketing Project Manager for Palo Alto Software, where she focuses on customer engagement. Read more »

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  • sarah

    you can turn just about anything into a fun and creative business! The beauty of operating on the net is the lack of capital required. Of course it is not just a walk in the park, however it is fun. I have been using muvar on my blogs to make sure that I am getting the best possible conversion and it works every time. Good ol statistics. I enjoyed your post and will certainly have something to think about while eating my cereal in the morning ;-)

  • http://www.campusentrepreneurship.com Campus Entrepreneurship

    Hi guys. I have been impressed with cereality since I learned about it a few years ago. Not only is the idea brilliant, but their presentation of cereal is great. Check out their site. I have no doubt that people will pay (ie Starbucks) for something they can make at home if it makes their lives easier.

  • http://www.paloalto.com Kristen Langham

    Great point about Starbucks being a perfect example of people paying for something they can just as easily make at home. Starbucks is certainly more than just a coffee house, and hopefully Cereality will follow in its footsteps!