Business Management Guide

You're up and running and looking for opportunities to grow your business—and your revenue. Strong business management is your key to success. And the two best things you can do to manage your business successfully are to make sure you understand your financials and to develop marketing strategies that are based on real data and customer feedback. If you have any questions, you can turn to one of our expert how-to guides for answers.

Recent Articles on Business Management

managing

3 Strategies to Inspire Your Social Media Marketing

By Nick Rojas

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... Read more »

managing

How to Manage Labor Costs for Your New Restaurant

By Ezra Adler

Whether you’re about to open a restaurant or have been running your place for a few months already, there’s no doubt that the process will be expensive. Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you have a limited budget, you... Read more »

managing

The 7 Key Metrics Every Business Owner Should Monitor

By Candice Landau

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running... Read more »

managing

How to Use Google and Facebook for Customer Segmentation

By John Philips

What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on. The creation of user personas can aid marketing activities, allowing you to appeal to... Read more »

managing

A Nonprofit’s Ultimate Guide to Social Media Marketing

By Lisa Furgison

When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how well staffed, could use more marketing resources. And, last but not least, there are never enough hours in the day to accomplish every task... Read more »