Business Management Guide

You're up and running and looking for opportunities to grow your business—and your revenue. Strong business management is your key to success. And the two best things you can do to manage your business successfully are to make sure you understand your financials and to develop marketing strategies that are based on real data and customer feedback. If you have any questions, you can turn to one of our expert how-to guides for answers.

Recent Articles on Business Management

managing

Want to Grow? Know Your Numbers. Track Your Metrics.

By Candice Landau

The content of this article is based upon an interview conducted on October 2014 with Sabrina Parsons, CEO of Palo Alto Software. For many small business owners—especially those who have turned a passion or hobby into a business—tracking metrics and numbers is a chore. If you’re not an accountant and you don’t have a background in... Read more »

managing

What Defines Your Company Culture?

By Angelique O'Rourke

Company culture is a hot topic lately, and for good reason. Recent research shows that especially among younger generations, people want their employers to not only provide them with an income, but meaningful work, and a positive environment. We’ve all heard the famous phrase: Culture eats strategy for breakfast. In short, your company culture determines much of... Read more »

managing

The Entrepreneur’s Accounting Cheat Sheet

By Candice Landau

According to a study undertaken by the Small Business Administration, 28 percent of companies go bankrupt due to problems with the financial structure of the company. Many of these problems could be avoided by following good accounting practices. Keeping a record of your financial details IS important to the livelihood of your business. Not only will the correct... Read more »

managing

7 Reasons Your Website is Scaring Customers Away

By Cidnee Stephen

When you are researching products and services online, do you ever notice how quickly you dismiss some websites because you don’t feel they will deliver? Well, what about your website? Will your potential customers run away in fear? What does an untrustworthy website look like? Have a look at this list of website trust factors. If... Read more »

managing

Women at Work: 11 Reasons Why We Are Still Talking about This in 2014

By Jonathan Michael

We’re nearing the end of 2014, and it’s an unfortunate reality that gender discrimination is still an issue in our society. After all the progress women have made in the professional world, there are still plenty of reasons why we need to fight for workplaces that support women and men equally. In fact, we’re hosting a... Read more »