You're up and running and looking for opportunities to grow your business—and your revenue. Strong business management is your key to success. And the two best things you can do to manage your business successfully are to make sure you understand your financials and to develop marketing strategies that are based on real data and customer feedback. If you have any questions, you can turn to one of our expert how-to guides for answers.
[caption id="attachment_37346" align="aligncenter" width="750"] Get your message out there with a call to action.[/caption] Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a "CTA") system. This is like… Read more »
[caption id="attachment_37340" align="aligncenter" width="750"] The right location and space can make a big difference for your business.[/caption] If you're in the market for an office space, what you choose is incredibly important to your business. Not only does it affect your day to day operations and your staff morale, but also your brand image. There… Read more »
While it is perfectly possible to be profitable on paper, there’s a big difference between money you’re owed and cash on hand. That's where cash flow comes in. Cash Flow is simply the money that flows in and out of your business, and is arguably the most important aspect of your business. Read more »
[caption id="attachment_37018" align="aligncenter" width="750"] If you don't handle your business accounts correctly, you might be headed for trouble.[/caption] Accounting is a significant part of any business endeavor and is not as easy as adding and subtracting. Small businesses often think of handling their own accounting to save money—but this may not be the best idea.… Read more »
[caption id="attachment_37225" align="aligncenter" width="750"] Method, the popular cleaning products company, is a registered benefit corporation in the state of Delaware. Image via methodhome.com[/caption] I recently wrote a post on social enterprise, discussing what it entails, and what some of the legal structure options are for a business when the focus is on a social mission. The… Read more »