Business Management Guide

You're up and running and looking for opportunities to grow your business—and your revenue. Strong business management is your key to success. And the two best things you can do to manage your business successfully are to make sure you understand your financials and to develop marketing strategies that are based on real data and customer feedback. If you have any questions, you can turn to one of our expert how-to guides for answers.

Recent Articles on Business Management

planning

How Green Initiatives Can Benefit Your Business

By Kayla Matthews

In operating your own business, determining your “return on investment” is always top of mind when making decisions. One big decision for your company is whether to implement green initiatives, and that includes everything from reducing energy consumption to wasting less paper. When considering the decision to “go green,” look at both the short and... Read more »

planning

Help! My Business Needs a Marketing Plan and I Don’t Know Where to Start

By Gina Smith

Congratulations! You are among a select number of small business owners and executives who recognize the need for a marketing plan. As a marketing strategist, I recommend a marketing plan to all of my clients. More often than not, business owners feel they can just “wing it.” That, my friend, is a recipe for disaster.... Read more »

managing

Apple Has Been Echoing Consumer Values for 30 Years (and You Should Too)

By Jack Holt

Few iPhone users would identify “hedonism” (or the pursuit of pleasure) as a core value in their lives, but when you look at the sentiments behind Apple’s marketing strategy for the past 30 years, you might not be so quick to disagree. This extremely human core value is a key factor in Apple’s success today, despite... Read more »

managing

Why You Should Care about Intellectual Property

By Mary Juetten

Yes, your business has intellectual property (IP). In fact, 100 percent of businesses have IP. Your email list, logo, sales process, and even your website domain are parts of your IP. These intangible assets become very real when you value your business for investors, banks, and creditors. Intellectual property is divided into four major categories:... Read more »

managing

Good Marketing Undone

By Teri Epperly

I wrote this article a few years ago, before I took over the customer service team for Palo Alto Software. My perspective at the time was as a consumer. Looking back on it now, as the manager of my team, the glaring miss in this company’s story was the lack of training for their staff.... Read more »