Business Management Guide

You're up and running and looking for opportunities to grow your business—and your revenue. Strong business management is your key to success. And the two best things you can do to manage your business successfully are to make sure you understand your financials and to develop marketing strategies that are based on real data and customer feedback. If you have any questions, you can turn to one of our expert how-to guides for answers.

Recent Articles on Business Management

managing

Why You Should Care about Intellectual Property

By Mary Juetten

Yes, your business has intellectual property (IP). In fact, 100 percent of businesses have IP. Your email list, logo, sales process, and even your website domain are parts of your IP. These intangible assets become very real when you value your business for investors, banks, and creditors. Intellectual property is divided into four major categories:... Read more »

managing

Good Marketing Undone

By Teri Epperly

I wrote this article a few years ago, before I took over the customer service team for Palo Alto Software. My perspective at the time was as a consumer. Looking back on it now, as the manager of my team, the glaring miss in this company’s story was the lack of training for their staff.... Read more »

managing

7 Business Lessons from the Golden Gate Bridge

By Ann Rea

The Golden Gate Bridge is iconic, and it warrants instant recognition. But have you ever thought of it as a brand? Below, I’ll discuss seven business lessons you can learn from one of the world’s most well-known pieces of architecture. 1.  Keep building your brand I live less than a mile from one of the... Read more »

managing

How to Anticipate Cash Flow Problems

By Tim Berry

Why don’t all business owners watch cash flow constantly? I recently caught up with a 2007 survey of business owners showing that only about one-half said they track cash flow regularly. Business experts constantly warn about cash flow. So why did so many business owners say they didn’t watch cash flow? Many business owners are... Read more »

managing

Use the Power of Positivity to Gain the Competitive Advantage

By Matt Rissell

The founding fathers were onto something. The pursuit of happiness matters more than ever, especially in business. To boost the productivity and performance of every employee (even the CEO) from the inside out—and the overall perception of a company by customers—get happy. In “The Happiness Advantage”, author Shawn Achor outlines a decade’s worth of research on... Read more »