Business Management Guide

You're up and running and looking for opportunities to grow your business—and your revenue. Strong business management is your key to success. And the two best things you can do to manage your business successfully are to make sure you understand your financials and to develop marketing strategies that are based on real data and customer feedback. If you have any questions, you can turn to one of our expert how-to guides for answers.

Recent Articles on Business Management

managing

13 Ways to Make Customers Desperately Want to Open Your Emails

By Scott Gerber

With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you, especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. 1. Do a drip email campaign Your email might not reach everyone on the first send:... Read more »

managing

The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

By Candice Landau

As we head toward the new year, you’re likely thinking about setting goals and getting things organized. To help you prep, I’ve collated a list of tools—for both web and mobile devices—that have helped me and others get things done, save time, and work more productively. I should preface this list by saying that I... Read more »

managing

Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

By Jonathan Michael

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little... Read more »

planning

Target Marketing 101 [Infographic]

By Jonathan Michael

The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target marketing will... Read more »

managing

Content Marketing Lessons SMBs Can Learn from Big Name Brands

By Brittany Klontz

For small business owners who are not 100% up to speed on the online marketing world, all this talk of content marketing may be a little confusing. Your business is online, and you’re on board the social media marketing bandwagon, surely that’s enough to keep up with your competition? Perhaps it is. But who wants... Read more »