Business Definitions – W
website – A website (or site) is a virtual location on the World Wide Web, identified and located by a URL (Uniform Resource Locator), an address that can lead you to a file on any connected machine anywhere in the world.
website metrics – In online marketing, metrics are measurement tools used to evaluate how effectively a website is marketing a business. These can include:
- Page Views
- Impressions
- Unique User Sessions
- New Visitors
- Return Visitors
- Click-through Rate
- Conversion Rate
website traffic – In broad, general terms, the number of visitors and visits a website receives. This traffic can be measured by a variety of website metrics.
wholesaler – A channel member that purchases from the producer and supplies to the retailer and primarily performs the function of physical distribution and amassing inventory for rapid delivery.
working capital – The accessible resources needed to support the day-to-day operations of an organization. Working Capital is commonly in the form of cash and current (short-term) assets, including Accounts Receivable, prepaid expenses, Accounts Payable for goods and services, and current unpaid income taxes.
