http://articles.bplans.com/business/catalog-sales-for-your-business/121 Business plan articles from the business planning experts Thu, 09 Feb 2012 18:41:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://articles.bplans.com/business/catalog-sales-for-your-business/121/comment-page-1#comment-10878 Anthony Sat, 12 Feb 2011 03:54:39 +0000 http://articles.bplans.com/index.php/business-articles/marketing-a-business/catalog-sales-for-your-business/121#comment-10878 OK, but when is it "Fair" for the catalogue retailer to ask for an advertising allowance? what is the measure of that catalogue's value? Net sales [after adjusting for returns]? i.e Catalogue X drove $15K in sales of product Y , resulting in Z units shipped - is the $15K in sales the deciding factor in paying for ad space? Profitability appears to be irrelevant , as some other competitor will pay for the space and therefore take the volume away. Thoughts? OK, but when is it “Fair” for the catalogue retailer to ask for an advertising allowance? what is the measure of that catalogue’s value? Net sales [after adjusting for returns]? i.e Catalogue X drove $15K in sales of product Y , resulting in Z units shipped – is the $15K in sales the deciding factor in paying for ad space? Profitability appears to be irrelevant , as some other competitor will pay for the space and therefore take the volume away.
Thoughts?

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