Managing a Business

From Brick to Click: Optimizing Your Customer’s Experience

A customer’s impression of your business starts as soon as they're exposed to your brand for the first time—which is often online. Here's how to perfect this digital experience.

By Capital One | Share This

A Complete Guide to Marketing ROI Tracking

If you're planning a marketing campaign, keeping track of where a customer came from can be extremely tricky. Here's how to track the ROI for your marketing efforts.

By Jose Cayasso | Share This

How to Use Texting for Your Small Business (Plus Infographic)

Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business.

By Anastasia Svyrydenko | Share This

5 Small Business Marketing Ideas for Every Holiday

Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets).

By Jessica Thiefels | Share This

How Packaging Design Can Help Create a Winning Product

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning.

By Leo Almeida | Share This

How to Use Your Company Website to Hire Better

Planning on hiring? Reaching qualified candidates is harder than ever. Here's how to use your website to hire the best employees for your business.

By Paul Peters | Share This

The Real Reason Your FaceBook Ads Aren’t Working

Facebook ads allow you to target thousands of users—but they only work if done correctly. Here's how to get your Facebook ad campaign right.

By Alexis Krasinski | Share This

What to Do When Your Business Hits a Rough Patch

Has your business hit a rough patch? It’s how you react that’s important. Here's how your business can plan for (and survive) tough times.

By Barry Stewart | Share This

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