managing
twittercard

The Complete Guide to Using Twitter Lead Generation Cards to Find New Customers

by Lisa Furgison

Small businesses thrive on fresh leads. If you’re not constantly working to grow your customer base, your business will start to decline. Savvy entrepreneurs use a variety of lead-generating ideas to keep new prospects coming in. One of those tools should be Twitter’s Lead Generation Cards. This online advertising tools can generate a list of... Read more »

managing
Leadershipandinfluence

Influence and Leadership: How Sales Can Make You a Better Leader

by Jeffrey Charles

Being an entrepreneur is a pursuit that can have tremendous rewards for those with the gumption to pursue it. Starting and growing your own enterprise requires patience, tenacity, and creativity. When you transition from working for others to building your own business, there are new challenges that you will face. One of these is learning... Read more »

managing
They think it's great, though.

Help! My Parents Are the Only Ones Reading My Business Blog

by Lisa Furgison

Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive... Read more »

managing
offlinead

9 Tips for Making Your Offline Advertisements Super Effective

by Scott Gerber

Sure, customers may click on ads when they’re all over their browser windows, but in the age of digital, how can you make sure that your offline campaigns are gaining as much traction? To find out, we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what strategies have worked best. 1. Include a call to action... Read more »

managing
Z

Expert Robbie Kellman Baxter Reveals How to Generate Recurring Revenue and Grow Your Business (+ GIVEAWAY)

by Angelique O'Rourke

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. Robbie Kellman Baxter, author of “The Membership Economy,” has discovered one way to do this, and that’s by becoming a “membership company.” For most people, the word “membership” implies involvement... Read more »

managing
businessmistakes

The 8 Most Common Small Business Accounting Mistakes

by Ivan Lavelle

Thanks to the huge range of accounting applications available for today’s small and medium-sized businesses, it’s easier than ever to keep an accurate record of where your business’s money is going. While accounting software has made bookkeeping and accounting easier for small businesses, it’s also made errors and accounting mistakes—from incorrectly categorizing a transaction to... Read more »

managing
marketingmistakes

5 Marketing Mistakes I Made as a New Entrepreneur

by Lisa Furgison

After years of working for micromanaging bosses, working ten-hour days, and feeling completely drained at the end of a workweek, my husband and I decided to call it quits. We left our jobs in the media world and started our own business, McEwen’s Media. Our business is an extension of the work we did for the... Read more »

managing
greenbrand

Building an Environmentally Friendly Brand: The Pitfalls to Avoid

by Tom Young

Several years ago the global PR firm Edelmen published a study which suggested that 73% of consumers would choose to buy from a different brand of equal quality if that brand supported a good cause. From a business perspective, there are few better causes than “being green.” As well as potentially benefiting from tax breaks... Read more »

managing
Has your website got you stressed?

The 7 Website Mistakes Small Business Owners Make (and How to Avoid Them)

by Cathy Goodwin

If you’re a small business owner or service professional who wants to develop a new website, you might find yourself thinking, “It’s a jungle out there!” You wouldn’t be wrong. Let’s work through a case study with Carl, a financial planner, who’s a composite of several professional service businesses. Carl had been in business for... Read more »

managing
free whitepaper

New Study Reveals Business Owners Investing in Technology in 2015

by Candice Landau

“Where Main Street Meets Technology” – a study In January 2015, Palo Alto Software surveyed approximately 500 small business owners and entrepreneurs from across 18 different industries. The “Where Main Street Meets Technology” study found that 81% of small businesses plan to invest in technology this year and that 48% of those surveyed said that... Read more »

managing
Googleadwords

A Beginner’s Guide to Google AdWords for Small Business

by Lisa Furgison

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and... Read more »

managing
Image via sugarcrm.com

How to Choose the Best CRM for Your Business

by Marc Prosser

Customer Relationship Management (CRM) software is a must for every B2B business and most consumer businesses. CRM software enables a business to record contact information, track interactions, and plan follow-up tasks with clients. Businesses that don’t have CRM software do the same task much less efficiently, through a combination of email inboxes, spreadsheets, and calendars.... Read more »

managing
Screen Shot 2015-03-17 at 3.34.02 AM

The Best Mobile Payment Processor

by Spencer Grover

For small businesses, plastic payments have been a thorny problem for years. More and more people pay by plastic all the time, and increasingly, it’s absolutely expected that you offer plastic as an option. But with credit cards come complex hardware setups, costly contracts, gateways, and support networks. For small businesses on a tight budget,... Read more »

managing
Done any creative coifs lately? Show them off!

The Ultimate Instagram Guide for Hair Salons

by Lisa Furgison

Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the newest social media kid on the block, and its popularity is skyrocketing. According to research conducted by the Pew Research Center, Instagram was the fastest... Read more »

managing
facebook

Boost Your Facebook Business Page Reach with Engaging Images

by Cyla Panin

Most small businesses who are using social media have a Facebook page, but many business owners and social media managers are facing a problem: Facebook has been making it harder and harder for small to medium-sized businesses to make an impact with their business page. Today it’s next to impossible to avoid using Facebook’s paid... Read more »

managing
Okay, having a funny chef statue isn't on the list.

18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers

by Lisa Furgison

The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy is making it easier for people to eat out more frequently. To make sure some of that newly flowing cash comes into your restaurant,... Read more »

managing
Large windows and lots of natural light can increase both morale and productivity.

How to Create a Productive Office Space

by Louise Dickens

A recent analysis from the World Green Building Council concluded that there is “overwhelming evidence” linking office design with productivity and wellness. But that’s nothing new, right? There has long been evidence to suggest that this is the case. We all know that our productivity levels drop when we feel uncomfortable—whether it’s the temperature, the... Read more »

managing
socialmedia

3 Strategies to Inspire Your Social Media Marketing

by Nick Rojas

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... Read more »

managing
restaurantstaff

How to Manage Labor Costs for Your New Restaurant

by Ezra Adler

Whether you’re about to open a restaurant or have been running your place for a few months already, there’s no doubt that the process will be expensive. Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you have a limited budget, you... Read more »

managing
shutterstock_231088147

The 7 Key Metrics Every Business Owner Should Monitor

by Candice Landau

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running... Read more »