managing
IMG_20141125_162351

Our Favorite Black Friday Deals for Your Small Business

by Noah Parsons

We all know that Black Friday and Cyber Monday are great days to pick up deals and get your holiday shopping done. But, what about your small business? It needs a few holiday gifts to get it ready for the New Year. Here are 10 of our favorite deals that will help boost your business... Read more »

planning
nonprofit

Want to Run a Nonprofit? Start Here.

by Matt Kaufman

Starting a nonprofit means you want to make a difference. You’re not starting your NPO to hawk silly mobile apps or book infomercial time, you’re trying to make the world a better place. And that’s great! But, since a nonprofit is meant to serve the public good, the government takes regulation of nonprofits a lot... Read more »

managing
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16 PR Strategies Every Small Business Should Stop Using Right Now

by Scott Gerber

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-Top Self-Promotion Press releases are a tool for getting your company’s name out... Read more »

managing
The United Nations Headquarters, pictured here, will hold the Women's Entrepreneurship Day Conference.

Here’s to You, Women in Business

by Angelique O'Rourke

If you’re an active part of your city or town’s community, you may have noticed a sudden spike in the number of activities and events relating to business and entrepreneurship. That’s because we’re now in the midst of Global Entrepreneurship Week (GEW); a week wholly dedicated to inspiring people to unleash their ideas and take the... Read more »

managing
shutterstock_215475649

Affordable Ways to Create Creative Workspaces

by Lisa Furgison

If the free flow of ideas is important to business operations, regardless of whether you’re a sole-trader or a business with 20 employees, you’re going to want to build an environment that breeds creativity. You’ve probably already heard about Google’s crazily creative office setups, each one different from the last—an indoor slide, chalets inside the office,... Read more »

managing
shutterstock_133339211

Goal Setting That Leads to Greatness

by Stirling Cox

Steve Jobs was famous for his high standards. In fact, those impossible targets he set for his team made Apple the innovative powerhouse it is today. According to one employee, when engineers completed the prototype of the very first iPod, they presented their work to Jobs for his approval. Jobs scrutinized the device and immediately... Read more »

managing
shutterstock_197557883

10 Ways to Develop Your Leadership Team

by Scott Gerber

Leadership development is an employee perk many don’t outright recognize, or greatly appreciate. We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to explain how they provide their executive team with coaching to help them grow personally and professionally. 1. Split the Cost of a Business Coach The wonderful thing about coaching is that it improves... Read more »

managing
100917_JenneferWitter-4389

Free Webinar: PR Tips for Small Businesses and Entrepreneurs

by Jonathan Michael

Do you want to build your visibility? Grow your brand? Get your “unfair share” of attention? And are you at a loss at how to do so? Any size business can benefit from public relations, and PR expert Jennefer Witter is here to provide you with nuts-and-bolts tactics that PR pros use. The best part?... Read more »

managing
bankruptcy

If Your Business Is Hurting, Should You File for Bankruptcy?

by Lew Koflowitz

If your business has been experiencing financial difficulty for some time, is filing for bankruptcy the appropriate step? And if so, what bankruptcy options do you have? If the real problem is anticipating when cash will next be available, you may want to review our guides on cash flow: How and Why to Manage Cash... Read more »

planning
killgrowth

6 Things That Can Kill Business Growth

by Lisa Furgison

Whether you’re kicking around a business idea or working through your first year, it’s never too early to start thinking about growth. After all, the goal of every entrepreneur is to grow a profitable business. To make sure your business is slated for growth, start out with a detailed business plan. This document will serve... Read more »

managing
Social Media Response Flow Chart

Social Media Response Flow Chart for Small Businesses

by Jonathan Michael

Have you ever discovered a mention of your business on social media and thought, “How should I respond to that?” If the post is negative, you may be especially anxious to answer that question. Should you delete negative comments, respond with a counter-argument, or ignore them altogether? The following flow chart offers a helpful way... Read more »

managing
onlineclass

Top 10 Free Online Classes for Small Business Marketing

by Angelique O'Rourke

A lot of small business owners know their fields and industries like the back of their hand—it’s why they are so good at what they do. But when it comes to marketing your business, there might be a few (or more than a few) gaps in your formal education or training. That’s okay, because a... Read more »

managing
relationships:business

Relationships Matter: Strategic Account Management (SAM) in Business

by Mike McAtavey

“Relationships matter in this business.” It’s an old maxim we’ve heard repeated since time immemorial—in reference to, it seems, just about every business under the sun. But at the end of the day, do better relationships actually translate into revenue? A growing body of research suggests that they do—and the difference is staggering. A study... Read more »

managing
shutterstock_83327209

How to Handle and Avoid Negative Publicity

by Candice Landau

We’ve all heard of at least one social media disaster story—whether that’s the NRA posting a pro-gun tweet right after the shooting in Aurora, Colorado, or Gap’s somewhat insensitive tweet encouraging those caught up in Hurricane Sandy to do some online shopping—and the reality is, these social media disasters happen. Sometimes they’re honest mistakes, other... Read more »

managing
shutterstock_184189163

How to Do Your Own PR If You Can’t Afford to Hire an Agency

by Candice Landau

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. Whether it’s customers, prospects, or partners, there is a target group you want to engage. But maybe you’re not ready to hire an expensive creative agency—maybe it’s not in your budget or... Read more »

managing
BOOK GIVEAWAY

20 Networking Tips from a PR Expert

by Jennefer Witter

Below is an adapted excerpt from “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” by Jennefer Witter. It was published in October 2014 and is available for purchase online and in paperback.   I have a secret. I didn’t start actively networking until I started my business in 2003.... Read more »

planning
shutterstock_195933245

Midterm Election Issues Entrepreneurs and Small Business Owners Should Keep an Eye on

by Candice Landau

While the 2016 presidential elections will define some of the key areas in which small businesses will see the biggest impact, today’s midterm elections go part way to setting the stage for compromise. You’ll want to keep your eye on the outcome as it may have an impact on the business decisions you make in... Read more »

planning
holiday

How to Keep Your Team Productive Around the Holidays

by Kayla Matthews

As Halloween comes to a close and attention turns to Thanksgiving and the winter holidays, you’ll probably notice a perceptible dip in employee productivity. With Halloween, Thanksgiving, Hanukkah, Christmas and New Year’s celebrations—and expectations—your team members are pulled in many different directions. Unfortunately, work productivity tends to suffer during this period. Although it’s impossible to... Read more »

managing
media

15 Easy Tips to Help Small Businesses Build Strong Media Relationships

by Elizabeth Victor

Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats. That doesn’t make connecting with media professionals any less important.... Read more »

managing
Loyalty

8 Ways to Create Real Customer Loyalty

by JT Ripton

No matter the size of the business, customer loyalty is incredibly important. Repeat customers spend up to 67 percent more than new customers. Plus, it’s up to ten times more expensive to try to attract new customers than it is to keep the ones already doing business with you. If you’re looking for real ways... Read more »