Managing a Business

How to Use Coupons for Your Business (Without Losing Money)

Coupons can be a great tool for your business—or a great way to lose money. Here's how to design a successful coupon initiative that will keep new customers coming back again and again.

By Jonathan Griffit | Share This

When Do You Really Need Insurance for Your Business?

It can be hard to determine what kind of insurance your business really needs. To ensure that your new business is protected in any scenario, here are some common business insurance policies, and how they actually work.

By Maxime Rieman | Share This

The Difference Between Cash and Profits

Never forget: Profits are not cash. Brush up on the crucial difference between cash and profits with this guide by Palo Alto Software founder Tim Berry.

By Tim Berry | Share This

5 Research-Backed Tips for Increasing B2B Sales

If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal.

By Jodie Shaw | Share This

What You Really Need to Know About Cash Flow

Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow.

By Tim Berry | Share This

Free SEO Tools for Small Business Owners

Many small business owners understand the value of SEO, but think it's too time-consuming to learn or too expensive to implement. The fact is, it doesn't have to be.

By Keegan Green | Share This

7 Ways to Set Team Goals (That Actually Work)

Creating a goal-setting methodology for an entire company doesn’t happen overnight. It can be difficult to know how to set goals that are a stretch, but not completely out of reach. Here's how to get it right.

By Briana Morgaine | Share This

Five Tips for Better Mobile Customer Engagement

When it comes to your website, a strong mobile strategy should be a high priority. Here's how to engage with the customers who are accessing your site via mobile—which, according to the latest data, is most of them.

By JT Ripton | Share This

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