planning
Easy ways to lower your monthly budget

4 Easy Ways to Lower Your Monthly Expenses

by Kim Whitley

Whether your business is a brand new venture, or you’ve been up and running for years already, it’s likely that you’re on the lookout to reduce your expenditure as much as possible. A common fear that comes with saving money is the concept of “cutting back,” that a large-scale, dramatic change is necessary in order... Read more »

planning
Call to action

5 Ways You Can Use CTAs to Convert Customers

by Cidnee Stephen

Nothing breaks my heart more than visiting a website that is well laid out and has great content, but has missed the mark in converting visitors into customers through an effective call to action (aka a “CTA”) system. This is like investing all your money in a beautiful store front, but keeping the doors locked... Read more »

planning
5 factors to consider about office space

5 Things to Consider When Choosing Office Space

by Sam Barnes

If you’re in the market for an office space, what you choose is incredibly important to your business. Not only does it affect your day to day operations and your staff morale, but also your brand image. There are so many things that can impact which office you choose; however, there are five factors that are... Read more »

planning
cash flow explained

The Complete Guide to Understanding Cash Flow

by Candice Landau

While it is perfectly possible to be profitable on paper, there’s a big difference between money you’re owed and cash on hand. That's where cash flow comes in. Cash Flow is simply the money that flows in and out of your business, and is arguably the most important aspect of your business. Read more »

planning
6smbmistakes

6 Accounting Mistakes That Put Small Businesses at Risk

by Renuka Rana

Accounting is a significant part of any business endeavor and is not as easy as adding and subtracting. Small businesses often think of handling their own accounting to save money—but this may not be the best idea. Accounting errors can cost a company to a great extent. You don’t want to mess up your numbers, as... Read more »

starting
What is a benefit corporation?

What Is a Benefit Corporation?

by Angelique O'Rourke

I recently wrote a post on social enterprise, discussing what it entails, and what some of the legal structure options are for a business when the focus is on a social mission. The benefit corporation option is one such legal structure. It’s a fairly new structure, with the first one of its kind coming into existence... Read more »

planning
shutterstock_161751803

When Is the Right Time to Pay Yourself a Salary?

by Kristen Gramigna

You may be the last on your list of creditors when you’re just starting a business, but at some stage, you’ve got to start earning yourself. Here are seven things to consider in order to determine if now is the right time to pay yourself a salary. 1. You’ve been better than “break even” for one year... Read more »

managing
time to hire an employee

Is It Time to Hire an Employee?

by Lisa Furgison

If you own your own business and find that you simply don’t have enough time on your hands to be able to do all the things you need to do, you may be asking yourself should you hire an employee?  If you’ve already got employees, your question will be similar, when is the right time... Read more »

managing
motorcycling life and business lessons

What Motorcycling Can Teach You About Making Decisions

by Teri Epperly

It’s been a long time now, but in my other life (when I was living in Hawaii and before I worked for Palo Alto Software), I was a motorcycle safety instructor. I trained over 1,000 people through the Motorcycle Safety Foundation Basic Rider Course. The course taught not only the mechanics of how to ride,... Read more »

planning
what is an income statement

What is an Income Statement?

by Angelique O'Rourke

Learn what an income statement is including a line by line explanation of it's components, and view income statement examples. Read more »

managing
positive workplace environment

Creating a Positive Work Environment

by Scott Huntington

When it comes to managing your employees, one of the most important things you can do for them involves setting the right tone at work.  We’ve all heard some of the horror stories about terrible jobs or bad managers, and the one thing each of these stories has in common was the negative workplace environment.... Read more »

planning
If I gave you a $100,000 marketing budget what would you do?

If I Gave You a $100,000 Marketing Budget, What Would You Do With It?

by Cidnee Stephen

Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Typically, we just don’t have enough money to warrant having a formal marketing budget. Sometimes we just ignore doing one because it’s depressing. After all, if you don’t have any money to put towards a marketing budget,... Read more »

managing
A few of the goodies Crane gives out to interested people.

Does Your Business Have Swag?

by Lisa Furgison

Promotional gear, goodies, swag—whatever you call it, items with your company name and logo are a great marketing tool. They provide a way to connect with customers, improve brand awareness, and help drive your sales up. Crane, a home appliance and wellness company, uses promotional gear to promote their brand and products at various events and trade... Read more »

planning
5 ways to spy on your competition

5 Ways to Spy on Your Competition

by Sarah Brooks

Most companies are continually looking for ways to get an edge over their competitors, and a time-honored method is simply to spy on the other guys. Technically, it falls under the category of market research, unless, of course, it’s actual spying. But, we’re not going to get into corporate espionage here—we’ll stick with the “market... Read more »

funding
Asset-Based Lending vs. Traditional Lending: Which is Right for You?

Asset-Based Lending vs. Traditional Bank Lending: Which is Right for You?

by Lew Koflowitz

Companies seeking financing to maintain and grow their business will often look first to traditional unsecured bank loans, since that is usually the least costly form of borrowing available. However, many small businesses are either:  Growing rapidly,  Do not have a lengthy track record; or  Do not have a sufficiently high credit rating As a result,... Read more »

planning
Should you join an industry association?

Finding an Industry Association for Your Small Business

by Arlene Soto

Industry associations, also known as trade groups or business associations, are organizations founded and usually funded by businesses in that specific business or industry. Thousands of industry trade groups are in existence worldwide, and every industry has at least one trade group. Industry associations often provide access to certification, education, information, trends, political lobbying, group... Read more »

starting
day of the dead

How to Turn Your Hobby Into a Business

by Candice Landau

If what you do outside "work" is your true love, then why not consider making it your career too? After all, you do want to love what you do, especially if you’re going to spend most of your life doing it. Here's the complete guide. Read more »

managing
YELP

How Your Business Can Master Yelp

by Lisa Furgison

In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach. From social media channels to review sites like Yelp, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. Yelp, for instance,... Read more »

planning

How and Why to Manage Cash Flow

by Tim Berry

No matter how profitable your company looks, it can still be in danger of going under without sufficient cash flow. Cash is your business’s lifeblood, its survival. Yet the world is full of “profitable” companies bleeding themselves dry and slowly—or sometimes not so slowly—going under because they haven’t paid due attention to cash flow. How... Read more »

starting
league2

Welcome to Summoner’s Rift: Why a Free Start Can be Better for Business

by Ryder Cochrane

At first glance, the business model sounds insane—a game that you can download and play for free. Not a free trial, not on a basic account, the game can be played forever while never spending a single penny on it. You read that right—the game is free. Anybody can play it for as long as they... Read more »