13 Ways to Make Customers Desperately Want to Open Your Emails

by Scott Gerber

With so much inbox clutter these days and especially at this time of the year, how can you get more customers to open emails from you, especially emails containing important account information? We asked 13 entrepreneurs from the Young Entrepreneur Council (YEC) to share their tips. 1. Do a drip email campaign Your email might not reach everyone on the first send:... Read more »


The Best Free Apps and Online Tools for Entrepreneurs and Obsessive Collectors

by Candice Landau

As we head toward the new year, you’re likely thinking about setting goals and getting things organized. To help you prep, I’ve collated a list of tools—for both web and mobile devices—that have helped me and others get things done, save time, and work more productively. I should preface this list by saying that I... Read more »

Jennefer Witter - PR Expert

Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

by Jonathan Michael

To grow a business, most entrepreneurs know that they should be implementing PR strategies. But where do you start, and what are the best approaches to public relations for an entrepreneur? For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little... Read more »


Target Marketing 101 [Infographic]

by Jonathan Michael

The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business. If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target marketing will... Read more »


What Big Name Brands Can Teach You about Content Marketing

by Brittany Klontz

For small business owners who are not 100% up to speed on the online marketing world, all this talk of content marketing may be a little confusing. Your business is online, and you’re on board the social media marketing bandwagon, surely that’s enough to keep up with your competition? Perhaps it is. But who wants... Read more »


Got Clutter? 5 Ways to Streamline Your Business

by Anton Fraga

Cyber week has ended and Black Friday is behind us, and so are some great deals. This may be the season of gift giving and making year end purchases, but do you know what you actually need? Have you asked yourself: What do I already have, and do I have too much? This past Black... Read more »


What New Payment Options Can You Offer Customers?

by Kristen Gramigna

Whether consumers will pay by credit or debit card, check and cash are no longer the only payment consideration for merchants—particularly as payment technology has evolved to include EMV credit cards, contactless payment, and mobile wallets. Though accepting the latest payment method that consumers prefer is an important aspect of delivering a positive customer experience,... Read more »


Things You Should Never Ask Job Applicants

by Steven Cook

Disclaimer: This article is intended to be general information only. Nothing in this article constitutes legal advice. Please consult with an attorney before making any legal decisions. Because some employment laws vary from state to state throughout the country, some of the information that follows may not be applicable to a particular business or employer.... Read more »


Inspired Ideas to Boost Employee Productivity During the Holidays

by Kayla Matthews

Wintertime brings with it a bevy of holidays, and that means one thing for business owners: your workers are going to be distracted. Whether it’s planning a New Year’s Eve soiree or buying gifts for family members, employees may experience productivity dips when the holiday season is in full swing. Although it may be tempting... Read more »


Our Favorite Black Friday Deals for Your Small Business

by Noah Parsons

We all know that Black Friday and Cyber Monday are great days to pick up deals and get your holiday shopping done. But, what about your small business? It needs a few holiday gifts to get it ready for the New Year. Here are 10 of our favorite deals that will help boost your business... Read more »


Want to Run a Nonprofit? Start Here.

by Matt Kaufman

Starting a nonprofit means you want to make a difference. You’re not starting your NPO to hawk silly mobile apps or book infomercial time, you’re trying to make the world a better place. And that’s great! But, since a nonprofit is meant to serve the public good, the government takes regulation of nonprofits a lot... Read more »


16 PR Strategies Every Small Business Should Stop Using Right Now

by Scott Gerber

PR can do wonders for your startup or small business, but not all strategies have proven to be effective. Below, 16 entrepreneurs from the Young Entrepreneur Council (YEC) share the one PR strategy they think all startups and small businesses should stop using, and why. 1. Over-the-Top Self-Promotion Press releases are a tool for getting your company’s name out... Read more »

The United Nations Headquarters, pictured here, will hold the Women's Entrepreneurship Day Conference.

Here’s to You, Women in Business

by Angelique O'Rourke

If you’re an active part of your city or town’s community, you may have noticed a sudden spike in the number of activities and events relating to business and entrepreneurship. That’s because we’re now in the midst of Global Entrepreneurship Week (GEW); a week wholly dedicated to inspiring people to unleash their ideas and take the... Read more »


Affordable Ways to Create Creative Workspaces

by Lisa Furgison

If the free flow of ideas is important to business operations, regardless of whether you’re a sole-trader or a business with 20 employees, you’re going to want to build an environment that breeds creativity. You’ve probably already heard about Google’s crazily creative office setups, each one different from the last—an indoor slide, chalets inside the office,... Read more »


Goal Setting That Leads to Greatness

by Stirling Cox

Steve Jobs was famous for his high standards. In fact, those impossible targets he set for his team made Apple the innovative powerhouse it is today. According to one employee, when engineers completed the prototype of the very first iPod, they presented their work to Jobs for his approval. Jobs scrutinized the device and immediately... Read more »


10 Ways to Develop Your Leadership Team

by Scott Gerber

Leadership development is an employee perk many don’t outright recognize, or greatly appreciate. We asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) to explain how they provide their executive team with coaching to help them grow personally and professionally. 1. Split the Cost of a Business Coach The wonderful thing about coaching is that it improves... Read more »


Free Webinar: PR Tips for Small Businesses and Entrepreneurs

by Jonathan Michael

Do you want to build your visibility? Grow your brand? Get your “unfair share” of attention? And are you at a loss at how to do so? Any size business can benefit from public relations, and PR expert Jennefer Witter is here to provide you with nuts-and-bolts tactics that PR pros use. The best part?... Read more »


If Your Business Is Hurting, Should You File for Bankruptcy?

by Lew Koflowitz

If your business has been experiencing financial difficulty for some time, is filing for bankruptcy the appropriate step? And if so, what bankruptcy options do you have? If the real problem is anticipating when cash will next be available, you may want to review our guides on cash flow: How and Why to Manage Cash... Read more »


6 Things That Can Kill Business Growth

by Lisa Furgison

Whether you’re kicking around a business idea or working through your first year, it’s never too early to start thinking about growth. After all, the goal of every entrepreneur is to grow a profitable business. To make sure your business is slated for growth, start out with a detailed business plan. This document will serve... Read more »

Social Media Response Flow Chart

Social Media Response Flow Chart for Small Businesses

by Jonathan Michael

Have you ever discovered a mention of your business on social media and thought, “How should I respond to that?” If the post is negative, you may be especially anxious to answer that question. Should you delete negative comments, respond with a counter-argument, or ignore them altogether? The following flow chart offers a helpful way... Read more »