managing
greenbrand

Building an Environmentally Friendly Brand: The Pitfalls to Avoid

by Tom Young

Several years ago the global PR firm Edelmen published a study which suggested that 73% of consumers would choose to buy from a different brand of equal quality if that brand supported a good cause. From a business perspective, there are few better causes than “being green.” As well as potentially benefiting from tax breaks... Read more »

managing
Has your website got you stressed?

The 7 Website Mistakes Small Business Owners Make (and How to Avoid Them)

by Cathy Goodwin

If you’re a small business owner or service professional who wants to develop a new website, you might find yourself thinking, “It’s a jungle out there!” You wouldn’t be wrong. Let’s work through a case study with Carl, a financial planner, who’s a composite of several professional service businesses. Carl had been in business for... Read more »

managing
free whitepaper

New Study Reveals Business Owners Investing in Technology in 2015

by Candice Landau

“Where Main Street Meets Technology” – a study In January 2015, Palo Alto Software surveyed approximately 500 small business owners and entrepreneurs from across 18 different industries. The “Where Main Street Meets Technology” study found that 81% of small businesses plan to invest in technology this year and that 48% of those surveyed said that... Read more »

managing
Googleadwords

A Beginner’s Guide to Google AdWords for Small Business

by Lisa Furgison

Entrepreneurs are constantly looking for advertising options that provide a good return on investment. Given the dependency on technology, it’s not surprising that online options have become a popular option. One of those options is Google AdWords. Google AdWords is Google’s online adverting platform. You know the ads that show up on the top and... Read more »

managing
Image via sugarcrm.com

How to Choose the Best CRM for Your Business

by Marc Prosser

Customer Relationship Management (CRM) software is a must for every B2B business and most consumer businesses. CRM software enables a business to record contact information, track interactions, and plan follow-up tasks with clients. Businesses that don’t have CRM software do the same task much less efficiently, through a combination of email inboxes, spreadsheets, and calendars.... Read more »

managing
Screen Shot 2015-03-17 at 3.34.02 AM

The Best Mobile Payment Processor

by Spencer Grover

For small businesses, plastic payments have been a thorny problem for years. More and more people pay by plastic all the time, and increasingly, it’s absolutely expected that you offer plastic as an option. But with credit cards come complex hardware setups, costly contracts, gateways, and support networks. For small businesses on a tight budget,... Read more »

managing
Done any creative coifs lately? Show them off!

The Ultimate Instagram Guide for Hair Salons

by Lisa Furgison

Successful hair salons have to stay on top of trends, so it’s no surprise that salon owners and stylists are also embracing the hottest social media trend: Instagram. Instagram is the newest social media kid on the block, and its popularity is skyrocketing. According to research conducted by the Pew Research Center, Instagram was the fastest... Read more »

managing
facebook

Boost Your Facebook Business Page Reach with Engaging Images

by Cyla Panin

Most small businesses who are using social media have a Facebook page, but many business owners and social media managers are facing a problem: Facebook has been making it harder and harder for small to medium-sized businesses to make an impact with their business page. Today it’s next to impossible to avoid using Facebook’s paid... Read more »

managing
Okay, having a funny chef statue isn't on the list.

18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers

by Lisa Furgison

The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy is making it easier for people to eat out more frequently. To make sure some of that newly flowing cash comes into your restaurant,... Read more »

managing
Large windows and lots of natural light can increase both morale and productivity.

How to Create a Productive Office Space

by Louise Dickens

A recent analysis from the World Green Building Council concluded that there is “overwhelming evidence” linking office design with productivity and wellness. But that’s nothing new, right? There has long been evidence to suggest that this is the case. We all know that our productivity levels drop when we feel uncomfortable—whether it’s the temperature, the... Read more »

managing
socialmedia

3 Strategies to Inspire Your Social Media Marketing

by Nick Rojas

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... Read more »

managing
restaurantstaff

How to Manage Labor Costs for Your New Restaurant

by Ezra Adler

Whether you’re about to open a restaurant or have been running your place for a few months already, there’s no doubt that the process will be expensive. Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you have a limited budget, you... Read more »

managing
shutterstock_231088147

The 7 Key Metrics Every Business Owner Should Monitor

by Candice Landau

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running... Read more »

managing
piechart

How to Use Google and Facebook for Customer Segmentation

by John Philips

What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on. The creation of user personas can aid marketing activities, allowing you to appeal to... Read more »

managing
You can set the perfect tone right from your own office.

A Nonprofit’s Ultimate Guide to Social Media Marketing

by Lisa Furgison

When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how well staffed, could use more marketing resources. And, last but not least, there are never enough hours in the day to accomplish every task... Read more »

managing
performancereview

5 Benefits of Linking Job Descriptions to Performance Reviews

by Susan Mravca

File this one under “Duh!” Job descriptions are at the root of great employee management. Build a valid description and you’ve aced HR 101. To an experienced HR practitioner, this seems wholly intuitive: Job descriptions have the power to inspire positive employee engagement and solve a wide range of employee problems, even before they arise.... Read more »

managing
invoices

Free Invoice Templates You Can Use Right Now

by Angelique O'Rourke

If you’re a freelancer or independent contractor, chances are you’re familiar with how time-consuming the invoicing process can be. If you want to get paid, invoicing is not something you can set aside. The real question is, how can you do it faster? And, how can you do it more affordably, without having to turn to... Read more »

managing
payroll

When and How to Outsource Your Payroll

by Shrad Rao

One of the most important aspects of running a business is managing payroll—from the minute your first employee (even you!) starts working, you need a payroll system. But small businesses often lack the adequate resources, time, and money to handle payroll in-house. You need to spend all your time doing what you do best and... Read more »

managing
shutterstock_224882329

Want Your Team Engaged? Then Lead Them

by Chris Ruisi

It is a known fact that an effective leader is only as good as the team they assemble (recruit and select), develop (properly train) and lead (set expectations and goals). If the leader is not effective, then it stands to reason that the team will not perform well on a consistent basis. If the leader... Read more »

managing
shutterstock_106614497

4 Ways to Turn Your Website into a Marketing Heavyweight

by Kaitlyn Borysiewicz

Your company is in the ring. There are 12 seconds left in the last round. Will your digital brand take the knockout throw, or will it crumple on the mat? That really depends on one major thing: your company’s website. As more and more people consume online content, the importance of standing out from your... Read more »