managing
facetoavoid

6 Ways to Maintain an Impressive Online Reputation

by Jeremy Gin

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” For this reason and many more, there is often no worse feeling for an entrepreneur than to see the brand he or she spent years building tarnished by a bad review online. But take heart! There are... Read more »

managing
stand out from the crowd

Do You Have What It Takes to Provide Stand-out Customer Service?

by Candice Landau

Almost all businesses have a customer-facing aspect to them. Restaurants have waiters and cashiers. Boutiques have shop assistants. Software companies have project managers, sales people, and sometimes whole customer service departments. Even B2B companies need a point-of-contact to provide solutions. Often, these employees will mean the difference between a company that is perceived in a... Read more »

managing
YELP

How Your Business Can Master Yelp

by Lisa Furgison

In the past decade, businesses have had to jump on the digital train to stay on top of new trends, capitalize on new markets, and expand reach. From social media channels to review sites like Yelp, there’s a lot for entrepreneurs to monitor in the instant feedback, smartphone-crazed world we live in. Yelp, for instance,... Read more »

managing
10 apps for administrative tasks

10 Apps to Save Time on Administrative Tasks

by Lisa Furgison

In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the... Read more »

planning

4 Things Game of Thrones Can Teach You About Business [SPOILER ALERT]

by Lisa Furgison

  The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »

planning
Hannah Meuser, a social media strategist, shows you what not to do on your social sites.

4 Social Media Mistakes Your Business Should Avoid

by Lisa Furgison

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »

planning

10 Ideas for Winning Back Unhappy Customers

by Scott Gerber

What do you do when a customer threatens to leave your product or service? Some companies don’t respond at all, while others reply with an exit survey. But for early-stage companies, trying to win them back—and learn from their feedback—is often a better strategy. To learn what works best, we asked 10 founders the following: What is one... Read more »

managing
Gideon Kimbrell

13 Creative Customer Support Tactics That Really Work

by Scott Gerber

When it comes to customer support, doing the little things can go a long way. But how do you keep it simple and cast a rippling effect? Read more »

managing
What do customers want?

What Do Customers Want?

by Arlene Soto

The best way to know what customers want is to ask them.  Some of the things you hear might surprise you. The main question will be, are you willing to implement the ideas your best customers provide? Let’s explore some of the feedback you may hear: 1. Provide better product selection You’ll need to ask... Read more »

managing

A Starter Guide to Project Agreements

by Kelly Gurnett

Get everything in writing. It’s a mantra I followed often in my former job as a paralegal, and it’s one that’s been essential to my success as a freelance writer and editor. If there’s one big mistake that new entrepreneurs make (apart from not charging enough for their services), it’s failing to get a formal,... Read more »

managing

13 Ways to Surprise and Delight Your Customers Today

by Scott Gerber

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my... Read more »

managing

Could This Be You, Insulting Your Customer?

by Tim Berry

A reminder of the strange, wondrous, sometimes funny, sometimes dangerous, but pretty much unavoidable mix of human interaction, human thinking, and automation. Read more »

managing

3 Simple Ways to Grow Your Business in 2014

by Deborah Sweeney

There's no better time than the New Year to commit to small changes in your life or in your business, so here are my three tips for re-focusing your energy and growing your business in 2014. Read more »

managing

What Can I Learn From an Angry Customer?

by Heather Legg

It’s going to happen. If you own a small business, you are inevitably going to have an angry customer. And when it happens, you'd better know what to do. Read more »

managing

Tips for Tracking Customer Satisfaction

by Palo Alto Software

Although metrics are just measurements and they can't give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy. Read more »

managing

4 Tips to Go Above and Beyond With Customer Service

by Emily Green

Today's consumers expect great customer service and if they don't find it, they'll spend their money elsewhere. What can you do to go above and beyond to ensure customers not only buy from you, but also recommend your business? Read more »

managing

Sometimes The Customer Isn’t Right

by Bailey Koharchick

Making customers happy is great for business, and so most managers don't think beyond the basic tenet of customer service that "the customer is always right." Which is great, except for the times when the customer is wrong. Read more »

managing

7 Creative Ways to Engage With Your Customers Online

by Shay Wright

Online marketing has evolved. People don't want sales pitches. Learn some effective ways to actually interact and engage with your customers online. Read more »

managing

Slam Dunk Tips for Attracting and Keeping Fans

by Caroline Cummings

Everyone knows the value of word of mouth marketing. It’s a concept as old as dirt, but not something most businesses know how to embrace. The “social web” is a great avenue to allow the people that know and love you (aka, your “Fans”) to promote your business in a fun way. Fans are basically customer evangelists.... Read more »

managing

Where’s Your Wow?

by Cidnee Stephen

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.... Read more »