planning
Source

4 Things Game of Thrones Can Teach You About Business [SPOILER ALERT]

by Lisa Furgison

  The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »

planning
Hannah Meuser, a social media strategist, shows you what not to do on your social sites.

4 Social Media Mistakes Your Business Should Avoid

by Lisa Furgison

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »

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win back unhappy customer

10 Ideas for Winning Back Unhappy Customers

by Scott Gerber

What do you do when a customer threatens to leave your product or service? Some companies don’t respond at all, while others reply with an exit survey. But for early-stage companies, trying to win them back—and learn from their feedback—is often a better strategy. To learn what works best, we asked 10 founders the following: What is one... Read more »

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Steli Efti

13 Creative Customer Support Tactics That Really Work

by Scott Gerber

When it comes to customer support, doing the little things can go a long way. But how do you keep it simple and cast a rippling effect? Read more »

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What do customers want?

What Do Customers Want?

by Arlene Soto

The best way to know what customers want is to ask them.  Some of the things you hear might surprise you. The main question will be, are you willing to implement the ideas your best customers provide? Let’s explore some of the feedback you may hear: 1. Provide better product selection You’ll need to ask... Read more »

growing
A Starter Guide to Project Agreements

A Starter Guide to Project Agreements

by Kelly Gurnett

Get everything in writing. It’s a mantra I followed often in my former job as a paralegal, and it’s one that’s been essential to my success as a freelance writer and editor. If there’s one big mistake that new entrepreneurs make (apart from not charging enough for their services), it’s failing to get a formal,... Read more »

growing
Elizabeth Saunders

13 Ways to Surprise and Delight Your Customers Today

by Scott Gerber

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my... Read more »

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Oops

Could This Be You, Insulting Your Customer?

by Tim Berry

A reminder of the strange, wondrous, sometimes funny, sometimes dangerous, but pretty much unavoidable mix of human interaction, human thinking, and automation. Read more »

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Money Tree

3 Simple Ways to Grow Your Business in 2014

by Deborah Sweeney

There's no better time than the New Year to commit to small changes in your life or in your business, so here are my three tips for re-focusing your energy and growing your business in 2014. Read more »

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Male customer complaining about his food

What Can I Learn From an Angry Customer?

by Heather Legg

It’s going to happen. If you own a small business, you are inevitably going to have an angry customer. And when it happens, you'd better know what to do. Read more »

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Woman Rating Customer Service on Tablet

Tips for Tracking Customer Satisfaction

by Palo Alto Software

Although metrics are just measurements and they can't give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy. Read more »

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Customer service woman on headset gives OK

4 Tips to Go Above and Beyond With Customer Service

by Emily Green

Today's consumers expect great customer service and if they don't find it, they'll spend their money elsewhere. What can you do to go above and beyond to ensure customers not only buy from you, but also recommend your business? Read more »

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Unhappy Employee At Fast Food Restaurant

Sometimes The Customer Isn’t Right

by Andrea Vedder

Making customers happy is great for business, and so most managers don't think beyond the basic tenet of customer service that "the customer is always right." Which is great, except for the times when the customer is wrong. Read more »

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join_us_online

7 Creative Ways to Engage With Your Customers Online

by Shay Wright

Online marketing has evolved. People don't want sales pitches. Learn some effective ways to actually interact and engage with your customers online. Read more »

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fans customer evalgelists

Slam Dunk Tips for Attracting and Keeping Fans

by Caroline Cummings

Everyone knows the value of word of mouth marketing. It’s a concept as old as dirt, but not something most businesses know how to embrace. The “social web” is a great avenue to allow the people that know and love you (aka, your “Fans”) to promote your business in a fun way. Fans are basically customer evangelists.... Read more »

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Amazed Face

Where’s Your Wow?

by Cidnee Stephen

I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears.... Read more »

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silence

5 Things You Should Never Tell a Client

by Bert Doerhoff

Accounting. Marketing. Finance. Law. Realty. What do each of these sectors have in common? Although they come from all ends of the business world, each of these fields involves working for a client. In business, the client relationship is unique. A client should always be able to trust his service provider, expect top-notch deliverables, and... Read more »

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clients

7 Steps to Client Relationship Harmony

by Amina AlTai

A strong business is built on relationships. Producing solid work is a given, but it is the people behind the work product, those that manage the process, and the expectations and outcomes that drive the success of a campaign. Keeping a client happy may seem more like the work of a psychologist sometimes, but there... Read more »

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storefront

How to use customer service to differentiate your business – Small business Spotlight

by Palo Alto Software

Every business needs to differentiate itself, to find a way to show the world how it’s unique and different. If you were to ask the owners of 10 hair salons which products or service they sell or provide, most would probably start with “hair styling and coloring” or something along those lines. And you wouldn’t... Read more »

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happy-customers

The Secret to Creating Raving Fans: Good Customer Service Isn’t Enough

by Carolyn Higgins

I’m old school. I came up in a time when the customer was always right (even when they weren’t!).  In my first job at Dunkin Donuts, I learned quickly what that meant. I was 14, given the job because my mother, who managed another store by the same owner decided I needed something to “keep me... Read more »