planning
Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign.

Lessons Learned: Why My Kickstarter Campaign Failed

by Lisa Furgison

Plan to do some fundraising on Kickstarter? Hear what tanked one entrepreneur's campaign before you set up a fundraising page. Read more »

growing
Serengeti Management-Gazelles

The 5 Types of Employees You’ll Find on Your Startup Journey (and How to Manage Them)

by Michael Kerr

Several years ago, when I was just starting out as an entrepreneur, a friend introduced me to a concept he called “Serengeti Management.” His premise was that, as a new employer, I was going to have to deal with any number of different personalities, each represented by a creature you might find roaming the plains... Read more »

growing
Elizabeth Saunders

13 Ways to Surprise and Delight Your Customers Today

by Scott Gerber

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my... Read more »

planning
Lack of market research sunk Zanade Mann's business, but she learned from her mistakes and you can too.

Lessons Learned: Lack of Market Research Sunk My Business

by Lisa Furgison

Zanade Mann has always had an entrepreneurial streak. It all started when she was 8 years old: The young entrepreneur started selling candy bars door-to-door, and never lost the bug. Like many entrepreneurs, she wound her way through the corporate world for a few years, with a stop in the insurance industry. When she was... Read more »

growing
JCPenney Marketing Mistake

The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

by Michael Kerr

When I was starting out in business I was naïve. Strike that—I was clueless. In fact, I knew less than nothing about running a business, and I didn’t even know that. Back then, in my 20s, I dove headfirst into everything I did, arms and legs flailing. I was all heart and no homework. I... Read more »

growing
Steve Stoute

Ideas Make or Break Your Business

by Caroline Cummings

I don’t know about you, but I come up with a new idea every day. However, ideas without execution are merely thoughts in one’s own head. The writer Ralph Waldo Emerson said it best: “Ideas must work through the brains and arms of men, or they are no better than dreams.” Ideas are key to... Read more »

growing
4 Tax Filing Tips For New Startups

4 Tax Filing Tips for New Startups

by Deborah Sweeney

Small businesses, welcome to Uncle Sam’s favorite time of year! Though it may be Uncle Sam’s favorite, tax season is often less than anticipated with entrepreneurs, especially if you’re new to filing taxes for a business. How soon do I need to start hanging onto receipts? How should I tax my LLC? What can I... Read more »

growing

How 5 Million Small Businesses Make and Save Money

by Andrea Vedder

Intuit, the makers of the accounting software QuickBooks and QuickBooks Online, recently pulled from their customer base of nearly 5 million entrepreneurs and the download activity in the Inuit App Center to figure out how small business owners are managing their companies and staying productive. What tools are they using, and what choices are they... Read more »

growing
Pages

Facebook Rolls Out New Look for Business Pages

by Cidnee Stephen

Facebook announced a couple of interesting new features last week. First, they are beginning to test video ads on Facebook. (This is definitely in the very early stages so stay tuned.) The second announcement affects those with existing business pages on Facebook. If you haven’t already seen some changes to your Facebook business page, a... Read more »

growing
Street Performer at Mauerpark Amphitheater

Does This Street Entertainer Practice Better Marketing Than Your Company?

by Cidnee Stephen

On a recent trip to Boston, I was enjoying Quincy Market when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer—you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What was of particular... Read more »