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4 Things You (and Every Small Business) Should Know About Taxes [FREE WEBINAR]

by Jonathan Michael

Do your quarterly taxes fill you with the dread of what you don’t know, or do you feel confident when it comes to reporting your numbers to the IRS? Join us on Thursday, July 10 at 11:00am PT / 2:00pm ET for this free webinar presentation by Zach Olson, the founder and CEO of Tax... Read more »

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How some users actually feel about LinkedIn Showcase Pages

Should You Use LinkedIn Showcase Pages? – Level Up Fridays

by Jonathan Michael

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your... Read more »

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11 Words of Wisdom for Your Business

by Jonathan Michael

Forget about a “case of the Mondays.” Most weeks, it’s Wednesday when you start to wonder why you’re doing what you do. To get you through hump day with a little more pep in your step, we’ve gathered eleven quotes shared by today’s entrepreneurs, influencers, authors, and speakers. Maybe they’ll inspire you to stick with... Read more »

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Want to Build Brand Loyalty? Remember, Everyone Loves Free Stuff

by Gene Marks

I have something very embarrassing to admit. Last Christmas we received a fruit basket from our local Japanese restaurant. It was a thank you for being one of their “best customers,” according to the card. Admittedly, we must rank up there. My wife and I pretty much get takeout from there every week. At another... Read more »

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4 Tips to Create a Killer Slideshare Presentation – Level Up Fridays

by Jonathan Michael

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your... Read more »

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Great marketing is all about timing

What Clint Dempsey Can Teach You About Business Timing

by Ryder Cochrane

They say timing is everything. Clint Dempsey, captain for the USMNT in the 2014 FIFA World Cup, certainly has timing on the field. He proved this early on in the tournament when he scored 30 seconds into the game against Ghana, the fastest goal in US World Cup history and the 5th fastest all-time in... Read more »

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A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

by Noah Parsons

We’re living in a subscription world. More and more, everything that we do and use is no longer being sold to us directly. Instead, we’re now paying monthly for all kinds of things. While a lot of press has been given to the Software-as-a-Service boom (SaaS), subscriptions are everywhere now. Some subscription models, like gym... Read more »

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Ice.com Email

When ice.com – a Top 500 Internet Retailer – Uses Mentors, You Should Too

by Candice Landau

For fine-jewelry ecommerce website, ice.com, access to mentors has helped the company build brand awareness, gain industry-relevant knowledge and improve site-wide conversion rates. Learn more about where you can find mentors for your business and what to look for in a good mentor-mentee relationship. Read more »

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Source

4 Things Game of Thrones Can Teach You About Business [SPOILER ALERT]

by Lisa Furgison

  The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »

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Hannah Meuser, a social media strategist, shows you what not to do on your social sites.

4 Social Media Mistakes Your Business Should Avoid

by Lisa Furgison

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »

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What the Founder of Cheek’d Can Teach You About Startup Marketing

by Candice Landau

In 2010, startup founder Lori Cheek, grappled with a major problem - how does one go about marketing your business when you're on a shoestring budget? Unable to afford a PR company Lori tapped into her creative side and got to work. What she did got her into the press and even onto Shark Tank. Read more »

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What's your slice of the pie?

How Much Should You Pay Yourself?

by Scott Gerber

It’s your company—and you’re the one who has the most at risk, financially and otherwise, if it fails. But you’re also in the unique position of setting the tone for what will hopefully be a thriving business. The question is, how do you decide what your own salary should be? We asked 12 founders from the Young... Read more »

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Are You and Your Business Partner on the Same Page?

by Cassy Parker

Disputes over money can drive a wedge between the strongest of relationships, whether you’re part of a married couple weighed down by debt, or business partners disagreeing over the best use of the company credit card. When it comes to business, partners on opposite sides of heavy issues can stifle the ability of the company... Read more »

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Garry Polmateer says you shouldn't bid on every project that comes your way.

Starting a Business? Don’t Bid on Every Project

by Lisa Furgison

When Garry Polmateer started a consulting firm in 2010, he and his small team of employees were hungry and eager to make it in the business world. Their business, Red Argyle, helps small businesses utilize a cloud-based sales program called SalesForce. In the beginning, Polmateer was bidding on every project he could find just to... Read more »

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Start Ups and IRS regulations

What Every Startup Business Needs to Know About IRS Regulations

by Ben Sutton

  Have you ever heard the saying, “Asking for forgiveness is easier than asking for permission?”  Whoever said that must not have been talking about the IRS. In my experience helping hundreds of small businesses get up and running, I’ve found that prevention is the key to avoiding unwanted interaction with federal and state tax agencies.... Read more »

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How to Calculate ROI For a Small Business

by Arlene Soto

Return on investment (ROI) is a financial concept that measures the profitability of an investment.  There are several methods to determine ROI, but the most common is to divide net profit by total assets.  For instance, if your net profit is $50,000, and your total assets are $200,000, your ROI would be 25 percent. A... Read more »

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win back unhappy customer

10 Ideas for Winning Back Unhappy Customers

by Scott Gerber

What do you do when a customer threatens to leave your product or service? Some companies don’t respond at all, while others reply with an exit survey. But for early-stage companies, trying to win them back—and learn from their feedback—is often a better strategy. To learn what works best, we asked 10 founders the following: What is one... Read more »

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The Business of Waste Management

Smells Like Money: The Business of Waste Management

by Jonathan Michael

With the bright lights of Las Vegas reflecting in his rearview mirror, Keith Ferguson listened to his wife, Cheryl, who was convincing him to finally start his own business. “Why don’t you do it? Just do it,” he remembers her saying. “If it doesn’t work out in 6-8 months, then you can just go back to... Read more »

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5 Ways to Attract and Retain Talent in Your Business

by Cassy Parker

Keeping your best talent was easy when few companies were hiring and employees felt stuck at their jobs. But now, retaining the cream of the employee crop is a struggle again for many managers. When layoffs are frequent and retirement pensions are pretty much nonexistent, workers feel less loyal to their companies than they did... Read more »

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#TrackThis Episode 5: Tracking Sales Funnel Conversions in SaaS

by Sabrina Parsons

Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »