starting
Business ideas

Is Your New Business Idea Worth Pursuing?

by Arlene Soto

I have so many new ideas for my business. How do I determine which ones are the best to pursue? Most business owners want their business to grow, and often growth includes consideration of new products or services. Sometimes, though, brainstorming new possibilities interferes with maintaining the core business by distracting the owner from focusing... Read more »

planning
How to Calculate Your TAM (Total Addressable Market)

How Big is Your Potential Market, Really?

by Caroline Cummings

Whether you’re a startup or an up-and-running business, you should know what your total potential market opportunity is for your products or services. I’ve coached many companies over the years, as well as judged several business plan competitions, and I’m always surprised by how most business owners can’t confidently tell you their total market potential.... Read more »

growing
mobile security

The Future of Mobile Security for Small Business

by Brittany Klontz

For most businesses, smartphones and tablets have already become regular pieces of office furniture, chirping and buzzing beside an employee’s computer. Under a workplace protocol called BYOD, or “Bring Your Own Device,” employees tote their own tech with them into the office, using them to complete their tasks. BYOD is already quite common. The Forrester... Read more »

starting
What I wish I knew before I started my business

What I Wish I’d Known Before I Started My Business

by Lisa Furgison

If you’re about to start a business, you’ve probably read several how-to books looking for advice on how to be successful. While researching is a great first step, there are some lessons that you won’t find in a book. You need to hear from business owners who have been in your position, who started a... Read more »

planning
Running a business can be like running a marathon- goals can be your mile markers a long the way.

The Importance of Setting Goals in Business

by Arlene Soto

Why is it important to set business goals? Goals are powerful—they can focus attention on achieving desirable outcomes. In business, one desirable outcome would be profitability. Profitability does not happen without making sales, plus correctly managing expenses. Employees prefer to know what management expects them to accomplish, and goals provide that direction. The human brain... Read more »

planning
ExportBookbyLaurelDelaney

From Market Research to Writing Your Export Business Plan

by Laurel Delaney

Below is the final extract we will be publishing from Laurel Delaney’s book “Exporting: The Definitive Guide to Selling Abroad Profitably.” This book was published in December 2013 and is available for purchase online. If you would like to find out more about the author, the book, or about exporting in general, Laurel’s blog is an excellent... Read more »

planning
8 Quotes That Will Motivate You to Make a Plan and Stick to It

8 Quotes to Motivate You to Make a Plan and Stick to It

by Jonathan Michael

Forget about a “case of the Mondays.” Most weeks, it’s Wednesday when you start to wonder why you’re doing what you do. To get you through hump day with a little more pep in your step, we’ve gathered eight inspirational quotes from some of history’s greatest minds. Maybe they’ll inspire you to stick with what... Read more »

planning
Museum of Modern Art Non Profit Business

How to Write a Nonprofit Business Plan

by Angelique O'Rourke

Starting and running a nonprofit is an exhilarating experience, but it also requires thoughtful planning and execution to be successful. Nonprofit organizations share many overlapping needs with traditional for-profit ventures, including the need for a good business plan. At some point in the process of starting or managing your nonprofit, you will probably realize that... Read more »

starting
The non-dilution clause from my investor contract.

How to Pick the Right Attorney For Your Startup

by Caroline Cummings

Picking the right attorney in your startup is as important as picking the right business partner. You can’t underestimate the importance of selecting an attorney who “gets” your business model, your market opportunity, and most importantly, your fundraising and exit strategy. Read more »

planning
shutterstock_192116489

How to Grow Your Business and Get Qualified Leads with Your Blog

by Dan Stelter

“Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages” says inbound marketing thought leader Hubspot. Now, you don’t have to churn out 401 blog posts to get real business from your blog, but you get the point. Your results get better with a stronger commitment. Unfortunately, people often don’t... Read more »

growing
Untitled design (56)

4 Things You (and Every Small Business) Should Know About Taxes [FREE WEBINAR]

by Jonathan Michael

Do your quarterly taxes fill you with the dread of what you don’t know, or do you feel confident when it comes to reporting your numbers to the IRS? Join us on Thursday, July 10 at 11:00am PT / 2:00pm ET for this free webinar presentation by Zach Olson, the founder and CEO of Tax... Read more »

growing
How some users actually feel about LinkedIn Showcase Pages

Should You Use LinkedIn Showcase Pages? – Level Up Fridays

by Jonathan Michael

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your... Read more »

growing
wisdom

11 Words of Wisdom for Your Business

by Jonathan Michael

Forget about a “case of the Mondays.” Most weeks, it’s Wednesday when you start to wonder why you’re doing what you do. To get you through hump day with a little more pep in your step, we’ve gathered eleven quotes shared by today’s entrepreneurs, influencers, authors, and speakers. Maybe they’ll inspire you to stick with... Read more »

growing
shutterstock_157375307

Want to Build Brand Loyalty? Remember, Everyone Loves Free Stuff

by Gene Marks

I have something very embarrassing to admit. Last Christmas we received a fruit basket from our local Japanese restaurant. It was a thank you for being one of their “best customers,” according to the card. Admittedly, we must rank up there. My wife and I pretty much get takeout from there every week. At another... Read more »

growing
most-popular-slideshare-presentations

4 Tips to Create a Killer Slideshare Presentation – Level Up Fridays

by Jonathan Michael

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your... Read more »

planning
Great marketing is all about timing

What Clint Dempsey Can Teach You About Business Timing

by Ryder Cochrane

They say timing is everything. Clint Dempsey, captain for the USMNT in the 2014 FIFA World Cup, certainly has timing on the field. He proved this early on in the tournament when he scored 30 seconds into the game against Ghana, the fastest goal in US World Cup history and the 5th fastest all-time in... Read more »

planning
shutterstock_170322269-1024x656

A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

by Noah Parsons

We’re living in a subscription world. More and more, everything that we do and use is no longer being sold to us directly. Instead, we’re now paying monthly for all kinds of things. While a lot of press has been given to the Software-as-a-Service boom (SaaS), subscriptions are everywhere now. Some subscription models, like gym... Read more »

growing
Ice.com Email

When ice.com – a Top 500 Internet Retailer – Uses Mentors, You Should Too

by Candice Landau

For fine-jewelry ecommerce website, ice.com, access to mentors has helped the company build brand awareness, gain industry-relevant knowledge and improve site-wide conversion rates. Learn more about where you can find mentors for your business and what to look for in a good mentor-mentee relationship. Read more »

planning
Source

4 Things Game of Thrones Can Teach You About Business [SPOILER ALERT]

by Lisa Furgison

  The hit HBO show “Game of Thrones,” which has fans enthralled over the fight for the Iron Throne, averages 14.2 million viewers per episode, and has been lauded as the network’s most popular show ever. With a cast of 250+ actors, “Game of Thrones” costs about $50-60 million to produce each season, and is now... Read more »

planning
Hannah Meuser, a social media strategist, shows you what not to do on your social sites.

4 Social Media Mistakes Your Business Should Avoid

by Lisa Furgison

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »