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The Weakest Link – Your Social Media Marketing “Killer App”

By helping you maximize “weak ties” Social Media Marketing provides small businesses with a powerful tool that doesn’t need an overwhelming amount of complexity to be useful. Its power is based on the simple human desire to be connected and the tools that now exist to enable you, as an individual to fill that desire.

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Social Media Marketing: The Marketing Skills you can learn from Obama

I was fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way.
Most people seem to agree that the campaign used a number of techniques to capture an audience and even [...]

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Achieving Success

by Cidnee Stephen of Strategies for Success, www.strategiesforsuccess.ca
Let’s face it, at some point in our businesses we are faced with at least one insurmountable obstacle – one that challenges our passion, taps out our resources, and pulls us far, far out of our comfort zone. Many business owners give up at this point, wave the [...]

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Not Everybody is Your Customer

This is hard to write about, and hard for business owners to accept. It seems so negative. Still, it seems like we all need a fresh reminder. Bill Cosby said it well: “I don’t know the secret to success, but I do know that the secret to failure is trying to please everybody.”
This reminds me, [...]

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Dealing with Rising Gas Costs

If you travel by car for business or to commute to and from work, you are probably looking for ways to cut the costs of traveling. An article on eHow.com gives tips on how to maximize fuel efficiency when you travel. Here are a few tips from this article:
Plan the trip so as to avoid [...]

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Flaws or Opportunities?

Did you know that problems with your products are not necessarily going to make your customers dissatisfied? At least, not in the long run. Instead, they can provide an opportunity to turn customers into evangelists for your customer service.
Think about this common scenario: you boot up your computer, ready to work (or play a game, [...]

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7 Business Planning Fundamentals for Hard Times

Time flies. Thirteen months ago I posted Economic Dark Clouds on Small Business Trends. Back then I said “the economic news is clustering now,” but my point was essentially sticking to the fundamentals …
With some notable exceptions, your business moves up and down far more because of very-micro specifics of what you and your team [...]

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Strategic Plan for Your Business

You know it when you see it
More years ago than I care to say, as a vice president with Creative Strategies International, I gave up trying to define strategy. During the years I was in that business, I discovered, slowly, that most people believe they are naturally good at strategy. They may not be [...]

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Customer Relationship Management (CRM)

What is CRM?
Customer Relationship Management is an information industry term for methodologies, software, and, usually, Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail. Therefore, management, salespeople, people providing services, and perhaps the customers [...]

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Annual Operations Plan for Managing Your Business

Every business needs to plan
Unfortunately, there is a myth that associates planning with start-ups. That’s particularly common in the United States. Because of that myth, inertia, putting out fires, and related reasons, a lot of businesses miss out on the opportunity to manage themselves a bit better.
As an owner or manager of a small [...]

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