Metrics

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The 7 Key Metrics Every Business Owner Should Monitor

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running...

By Candice Landau | Share This

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Want to Grow? Know Your Numbers. Track Your Metrics.

The content of this article is based upon an interview conducted on October 2014 with Sabrina Parsons, CEO of Palo Alto Software. For many small business owners—especially those who have turned a passion or hobby into a business—tracking metrics and numbers is a chore. If you’re not an accountant and you don’t have a background in...

By Candice Landau | Share This

stateofsmallbusiness

The State of Small Business [INFOGRAPHIC]

How successful would small business owners in the U.S. say they are, if you asked them?  Here at Palo Alto Software, we are always interested in helping people succeed in business. That’s why earlier this year, we wrote a white paper on the state of small business in the first quarter of 2014,  based off...

By Angelique O'Rourke | Share This

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The 5 Metrics You Need to Track for Your Subscription Business to Succeed

Subscription businesses are everywhere these days. From the predictable to the downright weird, you can seemingly subscribe to anything. Subscription businesses are hot because of their recurring revenue model. And, while there are pros and cons to running a subscription business, the financial benefits tend to be great. Instead of chasing after customers every month, customers pay...

By Noah Parsons | Share This

take a vacation

I Went on Vacation and Increased Our Facebook Traffic by 300%. Here’s How:

I’m not going to be shy with my opinion on this topic: you need to take more time off of work. I took a week off in August and was able to increase our Facebook referral traffic by over 300%—all while being completely unplugged from work. I want to show you how, but first, let’s take a...

By Jonathan Michael | Share This

expert cash flow tips

6 Expert Troubleshooting Tips to Improve Your Cash Flow

Cash flow is king. It flows into your business from satisfied clients who pay your invoices, and it flows out as you pay employees, suppliers, and others who serve your business. And, if you play your cards right, some of that cash flows into your own pockets as a return on your investment in your...

By Brandon Chu | Share This

#TrackThis Episode 6: ROI of Conferences and Trade Shows

Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking, and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,...

By Sabrina Parsons | Share This

How to Calculate ROI For a Small Business

Return on investment (ROI) is a financial concept that measures the profitability of an investment.  There are several methods to determine ROI, but the most common is to divide net profit by total assets.  For instance, if your net profit is $50,000, and your total assets are $200,000, your ROI would be 25 percent. A...

By Arlene Soto | Share This

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