managing
Screen Shot 2014-10-17 at 5.02.16 AM

Want to Grow? Know Your Numbers. Track Your Metrics.

by Candice Landau

The content of this article is based upon an interview conducted on October 2014 with Sabrina Parsons, CEO of Palo Alto Software. For many small business owners—especially those who have turned a passion or hobby into a business—tracking metrics and numbers is a chore. If you’re not an accountant and you don’t have a background in... Read more »

managing
stateofsmallbusiness

The State of Small Business [INFOGRAPHIC]

by Angelique O'Rourke

How successful would small business owners in the U.S. say they are, if you asked them?  Here at Palo Alto Software, we are always interested in helping people succeed in business. That’s why earlier this year, we wrote a white paper on the state of small business in the first quarter of 2014,  based off... Read more »

managing
Screen Shot 2014-10-03 at 2.25.20 AM

The 5 Metrics You Need to Track for Your Subscription Business to Succeed

by Noah Parsons

Subscription businesses are everywhere these days. From the predictable to the downright weird, you can seemingly subscribe to anything. Subscription businesses are hot because of their recurring revenue model. And, while there are pros and cons to running a subscription business, the financial benefits tend to be great. Instead of chasing after customers every month, customers pay... Read more »

planning
take a vacation

I Went on Vacation and Increased Our Facebook Traffic by 300%. Here’s How:

by Jonathan Michael

I’m not going to be shy with my opinion on this topic: you need to take more time off of work. I took a week off in August and was able to increase our Facebook referral traffic by over 300%—all while being completely unplugged from work. I want to show you how, but first, let’s take a... Read more »

planning
expert cash flow tips

6 Expert Troubleshooting Tips to Improve Your Cash Flow

by Brandon Chu

Cash flow is king. It flows into your business from satisfied clients who pay your invoices, and it flows out as you pay employees, suppliers, and others who serve your business. And, if you play your cards right, some of that cash flows into your own pockets as a return on your investment in your... Read more »

planning

#TrackThis Episode 6: ROI of Conferences and Trade Shows

by Sabrina Parsons

Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking, and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,... Read more »

planning

How to Calculate ROI For a Small Business

by Arlene Soto

Return on investment (ROI) is a financial concept that measures the profitability of an investment.  There are several methods to determine ROI, but the most common is to divide net profit by total assets.  For instance, if your net profit is $50,000, and your total assets are $200,000, your ROI would be 25 percent. A... Read more »

managing

#TrackThis Episode 5: Tracking Sales Funnel Conversions in SaaS

by Sabrina Parsons

Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »

managing
Choosing effective KPIs for your business

12 Tips for Choosing Effective KPIs

by Scott Gerber

With the ease of data collection in today’s technological landscape, it’s easy to get bogged down in performance metrics. But "more numbers" doesn’t always translate into a better understanding of what your company needs. Read more »

managing

#TrackThis Episode 3: The Lean Startup

by Sabrina Parsons

  Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it... Read more »

managing

#TrackThis Episode 2: Industry Benchmarks

by Sabrina Parsons

You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how they did last month, or last year, or last quarter?... Read more »

managing

Get Your Business in Shape in 2014

by Caroline Cummings

It's pretty funny, actually, how well weight loss and fitness advice translates to managing a business and "trimming the fat" out of your company's operations budget. Read more »

managing

#TrackThis Episode 1: What Should You Be Tracking in Your Business?

by Bailey Koharchick

Every business owner knows they need to look at sales and costs to help determine their success. But what else should you be tracking in your business? Read more »

managing

The 6 Most Important Web Metrics to Track for Your Business Website

by Noah Parsons

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. Read more »

managing

The Top 10 Tools for Tracking Your Web Metrics

by Noah Parsons

Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »

managing

Tips for Tracking Customer Satisfaction

by Palo Alto Software

Although metrics are just measurements and they can't give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy. Read more »

funding

5 Tips for Selecting Business Accounting Software

by Michael Pendred

Many businesses don't do the proper due diligence when choosing accounting software. We've got 5 essential tips to help you make the right choice. Read more »

funding

Your financial health snapshot: the key metrics you need

by Dave Cannon

Imagine piloting an airplane: you taxi to the runway, prepare for takeoff, and as you’re rapidly speeding up to get airborne you notice a construction crew frantically working to build out the rest of the runway. This just about sums up the financial stress of being an entrepreneur. While a certain amount of discomfort is just part of the lifestyle, being able to answer these key questions should help you sleep soundly at night. Read more »

managing

Growth Recipe: Track, React, Repeat until Done.

by Tim Berry

So here’s an interesting quote: Growth is at least as much discipline and execution as creativity. That’s from Mike Greenfield, in Six Steps to Growth: What I Learned as 500 Startups’ Growth Hacker In Residence, on Numerate Choir. Interesting concept. It should be obvious. But there it is, standing out, and worth stopping and quoting, precisely... Read more »

managing

Tips for Conducting Online Competitor Analysis

by Helen Major

One thing that many new businesses take for granted is that their competitors are the same companies online and offline. While it’s often the case that the same company controls market share in both sectors, when you start looking at the complex landscape of keywords and user dynamics, the competition increases and new players enter... Read more »