planning

#TrackThis Episode 6: ROI of Conferences and Trade Shows

by Sabrina Parsons

Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking, and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,... Read more »

planning

How to Calculate ROI For a Small Business

by Arlene Soto

Return on investment (ROI) is a financial concept that measures the profitability of an investment.  There are several methods to determine ROI, but the most common is to divide net profit by total assets.  For instance, if your net profit is $50,000, and your total assets are $200,000, your ROI would be 25 percent. A... Read more »

managing

#TrackThis Episode 5: Tracking Sales Funnel Conversions in SaaS

by Sabrina Parsons

Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »

managing
Choosing effective KPIs for your business

12 Tips for Choosing Effective KPIs

by Scott Gerber

With the ease of data collection in today’s technological landscape, it’s easy to get bogged down in performance metrics. But "more numbers" doesn’t always translate into a better understanding of what your company needs. Read more »

managing

#TrackThis Episode 3: The Lean Startup

by Sabrina Parsons

  Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it... Read more »

managing

#TrackThis Episode 2: Industry Benchmarks

by Sabrina Parsons

You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how they did last month, or last year, or last quarter?... Read more »

managing

Get Your Business in Shape in 2014

by Caroline Cummings

It's pretty funny, actually, how well weight loss and fitness advice translates to managing a business and "trimming the fat" out of your company's operations budget. Read more »

managing

#TrackThis Episode 1: What Should You Be Tracking in Your Business?

by Bailey Koharchick

Every business owner knows they need to look at sales and costs to help determine their success. But what else should you be tracking in your business? Read more »

managing

The 6 Most Important Web Metrics to Track for Your Business Website

by Noah Parsons

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. Read more »

managing

The Top 10 Tools for Tracking Your Web Metrics

by Noah Parsons

Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »

managing

Tips for Tracking Customer Satisfaction

by Palo Alto Software

Although metrics are just measurements and they can't give the specific feedback from customers, they visually help the team get a perspective on our level of success in keeping our customers happy. Read more »

funding

5 Tips for Selecting Business Accounting Software

by Michael Pendred

Many businesses don't do the proper due diligence when choosing accounting software. We've got 5 essential tips to help you make the right choice. Read more »

funding

Your financial health snapshot: the key metrics you need

by Dave Cannon

Imagine piloting an airplane: you taxi to the runway, prepare for takeoff, and as you’re rapidly speeding up to get airborne you notice a construction crew frantically working to build out the rest of the runway. This just about sums up the financial stress of being an entrepreneur. While a certain amount of discomfort is just part of the lifestyle, being able to answer these key questions should help you sleep soundly at night. Read more »

managing

Growth Recipe: Track, React, Repeat until Done.

by Tim Berry

So here’s an interesting quote: Growth is at least as much discipline and execution as creativity. That’s from Mike Greenfield, in Six Steps to Growth: What I Learned as 500 Startups’ Growth Hacker In Residence, on Numerate Choir. Interesting concept. It should be obvious. But there it is, standing out, and worth stopping and quoting, precisely... Read more »

managing

Tips for Conducting Online Competitor Analysis

by Helen Major

One thing that many new businesses take for granted is that their competitors are the same companies online and offline. While it’s often the case that the same company controls market share in both sectors, when you start looking at the complex landscape of keywords and user dynamics, the competition increases and new players enter... Read more »

managing

Go Quantify Yourself: Five Lifestyle Metrics Entrepreneurs Should be Watching

by Tuula Rebhahn

What happens when you combine smartphone applications, monitoring technology, social networks and your productivity-sapping bad habits? Little by little, those habits start to disappear. At least, that’s one of the foundations of Quantified Self, a movement with a growing global following. Self-quantifiers track everything from calories to social influence, finding significance and self-transformation in the... Read more »

managing

How to use meta tags to get your website found

by Vincent Clarke

Meta tags are an important and often overlooked on-page component of your website’s search engine optimization. Search Engine Optimization (SEO) is the continuous process of trying to rank first on search engines for a set of keywords relating to the subject of your website. Given enough time and SEO maintenance, more and more organic visitors... Read more »

managing

TAM, SAM and SOM – huh??

by Caroline Cummings

Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are not familiar with these terms. Here’s a... Read more »

managing

3 Easy Ways to Improve SEO for Your Service Business

by Vincent Clarke

Search Engine Optimization (SEO) is a great way to improve a website’s ranking in popular search engines. When was the last time you looked at that big clunky yellow book to find out the best dry cleaners in town, or the best lawyer, or the best massage therapist? As more and more consumers look to... Read more »

managing

Focus on awareness and metrics are keys to success

by Alan Gleeson

In this guest post, Alan Gleeson, General Manager of Palo Alto Software, Ltd., gives a U.K. perspective on entrepreneurship. Entrepreneurship in Britain continues to remain very much in vogue, ably assisted by heavy backing from most quarters (not least the media and government). Prime Minister David Cameron has put entrepreneurship to the forefront of his... Read more »