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Running an Online Business

How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 3

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed the time on site KPI as another warning flag. Both of these articles discuss specific measurements that can be used to forecast site problems. There are lots [...]

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How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 1

The problem with most e-commerce marketing strategy today is that companies don’t understand how to use tools such as Web analytics. Most e-commerce directors or Web marketers are given a budget and told to stick to it, and good analytics seldom come cheap. Without Web analytics you can’t even begin to measure key performance indicators [...]

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How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 2

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. This article will discuss another KPI, the time your visitors spend on your website, and why this is an important metric.
Why time spent on your site is important
All websites, regardless [...]

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Your Website in the Mind of Your Customer

Your site positioning is the website equivalent to product positioning in market strategy and product strategy. You need to relate your website to the benefits offered to target users, and locate it in relation to its strategic focus on defined benefits for defined target users. Position your website to play towards strengths and away from [...]

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How Do I Improve My Website Conversion Rate?

Question 1.
What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as “read more here” or actually selling a product or service?
What you’re talking about here are two different ways to measure your website. “Read More Here” is what I would call a variable affecting [...]

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Nine Things to Know Before Selecting the Web Host for Your Business

It may seem simple yet it is often times overlooked. When it comes to choosing the right Internet hosting provider for their websites, the majority of business owners or companies know very little about making the best Internet/Web hosting decisions.

What makes a good Internet/Web hoster for a business website? What makes a bad one?
How can [...]

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If Your Business Has a Website, Do You Have an E-business Plan?

Your business plan has been carefully drafted, written and re-written and is ready for implementation. You may have spent weeks or months writing it and it represents all of the goals and objectives for your business. You will definitely have a website because you know that in today’s business world, that’s a necessity and it [...]

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Your Online Competitive Analysis

Who competes with you for your customer’s time and money? Are they selling directly competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market?
A good competitive analysis varies according to what industry you’re in and your specific Web plan and situation. A competitive analysis [...]

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Website Business Models

The term “business model” became popular in the late 1990s, during the Internet boom, in part because many website businesses seemed to plan for generating traffic without a clear view of how or when traffic would generate revenue and profits.
The term itself is a bit too trendy, in our opinion. Talk of the business model [...]

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If You Publish It, Will They Come?

If you’ve decided to jump into online publishing — putting out an online newsletter, magazine or other content that will interest your business’s customers — you may think that designing your website is your biggest challenge. But that’s the easy part. Much trickier is gathering an audience that will sustain the publication. Here are some [...]

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