Sales and Marketing

A Complete Guide to Marketing ROI Tracking

If you're planning a marketing campaign, keeping track of where a customer came from can be extremely tricky. Here's how to track the ROI for your marketing efforts.

By Jose Cayasso | Share This

How to Use Texting for Your Small Business (Plus Infographic)

Have you texted your customers recently? You read that right. Here's how to use text messages to increase sales and brand awareness for your small business.

By Anastasia Svyrydenko | Share This

5 Small Business Marketing Ideas for Every Holiday

Holiday sales and events should be part of any small business marketing strategy. These 5 marketing ideas are great for new businesses (and small budgets).

By Jessica Thiefels | Share This

How Packaging Design Can Help Create a Winning Product

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning.

By Leo Almeida | Share This

The Building Blocks of a Cold Call They Can’t Say No To

Is cold calling a waste of time? Not if you have a plan—and follow these tips. Here's how to cold call successfully and secure new customers.

By Gregg Schwartz | Share This

4 Steps to Turn Tweets Into Customers

Want to leverage Twitter as part of your social media marketing strategy? Simply setting up a Twitter account isn't enough. Here's how to use Twitter to actually get customers in the door.

By Emma Vaughn | Share This

5 Research-Backed Tips for Increasing B2B Sales

If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal.

By Jodie Shaw | Share This

How I Ranked First Page on Google But Still Failed

Think that hitting the first page is the SEO holy grail? Think again—there's more to it than that. If you're looking to optimize your business blog or website, here's what you should really be paying attention to.

By Anh Luu | Share This

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