growing
Gatorade and the Kings of Cool

Gatorade and the Kings of Cool

by Ryder Cochrane

When you are developing a marketing plan, it’s important to focus on the aspect of your product that you mean to be the selling point. You have to have that thing that makes you stand out from the pack, and that’s what you focus on. You’re the cheapest. You’re local. You’ve got the highest quality product.... Read more »

growing
hugh macleod business cards

Why Hugh MacLeod’s Art Should Not Be on Your Business Cards

by Candice Landau

Regardless of the industry you're in, when networking or selling, moving the focus from you to someone else that bears no relevance to you, is terrible. Your business card should aid the discussion you've been having rather than direct people away from it. Read more »

planning
Shoestring Marketing Budget? Get Your Customers to Do It For You

Shoestring Marketing Budget? Get Your Customers to Do It For You

by Sarika Periwal

To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? If you... Read more »

planning
omni-channel retailing

What Is the Future of Retail?

by Candice Landau

If you own a brick-and-mortar business, or are thinking of setting one up, you’ve likely seen plenty of reports that imply the future of shopping is online and that it is also “mobile.” You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. Firstly,... Read more »

planning
The customer may not always be right, but there's never an excuse for treating someone poorly.

How to Run a Business in Prison (Orange is the New Black, Season 2)—Minor Spoilers

by Jonathan Michael

The Netflix original series, Orange is the New Black, takes a gritty, poignant, and hilarious look at life inside a women’s federal prison. The show premiered in 2013 to critical acclaim, and in June 2014 Netflix released all 13 episodes of its second season. The show recently won the Critics’ Choice Award for Best Comedy... Read more »

growing
Killer home page

How to Engage Customers with a Killer Homepage

by J.R. Garrett

These days, just having a website won’t cut it. You need a sticky website—one that engages visitors, persuading them to stay on your site and explore your brand further. That simply won’t happen without a killer homepage. Think about it: Your homepage is where visitors decide if you’re worth their time—and you’ve got about six... Read more »

planning
How to Calculate Your TAM (Total Addressable Market)

How Big is Your Potential Market, Really?

by Caroline Cummings

Whether you’re a startup or an up-and-running business, you should know what your total potential market opportunity is for your products or services. I’ve coached many companies over the years, as well as judged several business plan competitions, and I’m always surprised by how most business owners can’t confidently tell you their total market potential.... Read more »

growing
How some users actually feel about LinkedIn Showcase Pages

Should You Use LinkedIn Showcase Pages? – Level Up Fridays

by Jonathan Michael

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your... Read more »

growing
most-popular-slideshare-presentations

4 Tips to Create a Killer Slideshare Presentation – Level Up Fridays

by Jonathan Michael

Every Friday I’ll provide basic tips on how to improve the way you promote your business online and increase your audience engagement. There’s one important element missing though, and that’s your voice. What tactics are you trying? Are they working? Tell us about them in the comments below. It’s Friday, so kick your feet up, grab your... Read more »

planning
shutterstock_170322269-1024x656

A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

by Noah Parsons

We’re living in a subscription world. More and more, everything that we do and use is no longer being sold to us directly. Instead, we’re now paying monthly for all kinds of things. While a lot of press has been given to the Software-as-a-Service boom (SaaS), subscriptions are everywhere now. Some subscription models, like gym... Read more »

growing
Ice.com Email

When ice.com – a Top 500 Internet Retailer – Uses Mentors, You Should Too

by Candice Landau

For fine-jewelry ecommerce website, ice.com, access to mentors has helped the company build brand awareness, gain industry-relevant knowledge and improve site-wide conversion rates. Learn more about where you can find mentors for your business and what to look for in a good mentor-mentee relationship. Read more »

planning
Hannah Meuser, a social media strategist, shows you what not to do on your social sites.

4 Social Media Mistakes Your Business Should Avoid

by Lisa Furgison

When it comes to social media, many entrepreneurs are self-taught. You’ve learned your way around Facebook and Twitter with personal accounts, so you figure you’re good to go when it comes to a business account. Your experience will help, but there are some unspoken rules in the social media world that you might have missed... Read more »

starting
cheekd image 2

What the Founder of Cheek’d Can Teach You About Startup Marketing

by Candice Landau

In 2010, startup founder Lori Cheek, grappled with a major problem - how does one go about marketing your business when you're on a shoestring budget? Unable to afford a PR company Lori tapped into her creative side and got to work. What she did got her into the press and even onto Shark Tank. Read more »

growing

#TrackThis Episode 5: Tracking Sales Funnel Conversions in SaaS

by Sabrina Parsons

Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »

growing
How to Use FB admin tools like a pro

How To Use Facebook Admin Tools Like a Pro

by Brittany Klontz

Business owners have encountered a brand-new look for their business pages over the past month or so, and along with it came a number of questions about how to best take advantage of the changes. Read more »

growing

Think Like A Marketer, Sell Like a Superstar [WEBINAR]

by Sabrina Parsons

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He is the... Read more »

growing
5 Forgotten Marketing Strategies for Small Businesses

5 Forgotten Marketing Strategies for Small Businesses

by Greg Fisher

Events still bring in big boosts in sales.[/caption] These days a startup or entrepreneur can use any number of web-based techniques to spread the word of their business, and these include such strategies as using SEO (search engine optimization), social media marketing, and ‘PPC campaigns’ (which consist of advertisements that are paid for on a... Read more »

planning
Tim Berry of Palo Alto Software

What Makes a Sales Forecast Credible?

by Tim Berry

FULL TRANSCRIPT: So for me, what makes a sales forecast credible? It starts with product market fit. I want to understand the story of the need, and not necessarily big numbers, but who needs this and why. That’s the beginning. Is this really believable? That’s important. Beyond that, how the numbers grow. I want to... Read more »

growing
A Starter Guide to Project Agreements

A Starter Guide to Project Agreements

by Kelly Gurnett

Get everything in writing. It’s a mantra I followed often in my former job as a paralegal, and it’s one that’s been essential to my success as a freelance writer and editor. If there’s one big mistake that new entrepreneurs make (apart from not charging enough for their services), it’s failing to get a formal,... Read more »

growing
How to Accept Payments From Your Customers

How to Accept Payments From Your Customers

by Keah Kalantari

We all know how challenging it is to take a great idea and turn it into a real business. You need funding, a business plan, a website, a business model—the list goes on and on. But have you thought about the little things, like how you’re actually going to take payments from your customers? You... Read more »