growing
A Starter Guide to Project Agreements

A Starter Guide to Project Agreements

by Kelly Gurnett

Get everything in writing. It’s a mantra I followed often in my former job as a paralegal, and it’s one that’s been essential to my success as a freelance writer and editor. If there’s one big mistake that new entrepreneurs make (apart from not charging enough for their services), it’s failing to get a formal,... Read more »

growing
How to Accept Payments From Your Customers

How to Accept Payments From Your Customers

by Keah Kalantari

We all know how challenging it is to take a great idea and turn it into a real business. You need funding, a business plan, a website, a business model—the list goes on and on. But have you thought about the little things, like how you’re actually going to take payments from your customers? You... Read more »

planning
Ryan Ausanka-Crues, the CEO of Palomino Labs, talks about what went wrong with his Kickstarter campaign.

Lessons Learned: Why My Kickstarter Campaign Failed

by Lisa Furgison

Plan to do some fundraising on Kickstarter? Hear what tanked one entrepreneur's campaign before you set up a fundraising page. Read more »

planning
Lack of market research sunk Zanade Mann's business, but she learned from her mistakes and you can too.

Lessons Learned: Lack of Market Research Sunk My Business

by Lisa Furgison

Zanade Mann has always had an entrepreneurial streak. It all started when she was 8 years old: The young entrepreneur started selling candy bars door-to-door, and never lost the bug. Like many entrepreneurs, she wound her way through the corporate world for a few years, with a stop in the insurance industry. When she was... Read more »

growing
JCPenney Marketing Mistake

The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

by Michael Kerr

When I was starting out in business I was naïve. Strike that—I was clueless. In fact, I knew less than nothing about running a business, and I didn’t even know that. Back then, in my 20s, I dove headfirst into everything I did, arms and legs flailing. I was all heart and no homework. I... Read more »

growing
Pages

Facebook Rolls Out New Look for Business Pages

by Cidnee Stephen

Facebook announced a couple of interesting new features last week. First, they are beginning to test video ads on Facebook. (This is definitely in the very early stages so stay tuned.) The second announcement affects those with existing business pages on Facebook. If you haven’t already seen some changes to your Facebook business page, a... Read more »

growing
Street Performer at Mauerpark Amphitheater

Does This Street Entertainer Practice Better Marketing Than Your Company?

by Cidnee Stephen

On a recent trip to Boston, I was enjoying Quincy Market when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer—you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What was of particular... Read more »

growing

15 Things to Blog About

by Tim Berry

(Note from Tim: I post here every Wednesday and I’ve posted more than a thousand posts since I started this blog on Entrepreneur.com in 2007. Today I’m proud to offer this space to Melinda Emerson, “The Small Biz Lady,” who is the author of this guest post.) It doesn’t matter if you’re an experienced business... Read more »

growing
How Should I Create My First Marketing Plan?

Q&A: What I Recommend for a Marketing Plan

by Tim Berry

One business owner asks: How should we go about creating our first marketing plan, after we've been in business for 30+ years? Read more »

starting
Always follow up with your customer after a purchase.

6 Tips For A Killer E-Commerce Site

by Lisa Furgison

Looking to cash in online? Check out these tips for a successful e-commerce site. Read more »