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Social Media Marketing: The Marketing Skills you can learn from Obama

I was fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way.
Most people seem to agree that the campaign used a number of techniques to capture an audience and even [...]

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Choosing your Business Name is a Fundamental

This business name stuff matters. You don’t get to do it twice, or at least not without a whole lot of pain and suffering. Most companies live forever with the first name they come up with. Factors that make your company name work include practical legal ownership, ease of use, ease of marketing and branding, [...]

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New Business

One of the most amazing things is that regardless of the economic climate someone is always starting a new business. The entrepreneurial spirit and drive is unquenchable. Still, even in the best of times it takes more than spirit and vision to get your new business started and keep it alive and thriving.
Sometimes the idea [...]

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Software as a Service or SaaS 101

“Know the basics before buying a hosted solution”
SaaS Defined
SaaS (software as a service) is best described as a “hosted solution” or “web based solution”. The software application is accessed via the internet by the end user. This delivery method previously called the “ASP” model (Application Service Provider) or “On Demand” model allows the end user [...]

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Starting Your Own Business

Looking for help on how to start a business? Bplans.com offers a variety of free startup resources, all intended to guide you through the process of creating a business plan and getting financing for your new venture. Beyond these tools, we also offer Business Plan Pro software, which we recommend for new businesses, although it [...]

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Top 15 Questions From SCORE

1. What kind of person makes a successful entrepreneur?

Research of successful entrepreneurs has documented that successful small business people have certain common characteristics. This checklist can not predict success, but it can give you an idea of whether you will have a head start or a handicap with which to work. How do you measure [...]

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Business Startup Strategy

I strongly suggest that would-be entrepreneurs do a business plan. As a result of completing the plan you will be much better prepared and know whether or not your business idea is feasible. Try the following article for a short-cut. However, I caution you on following a short-cut unless you have substantial experience or knowledge [...]

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Know Your Industry Before You Start Your Business

You need to explain the type of business you’re in. You’ll be expected to explain the general state of your industry and the nature of the business, especially if your plan is going outside your company to banks or investors.
Whether you’re a service business, manufacturer, retailer, or some other type of business, you should do [...]

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How to Protect a Business Idea

We are often asked by clients how to protect their ideas. The best way, of course, is to keep them secret. Any facetiousness aside, it is a sincere recommendation. Often people talk about their ideas to brag, to brain storm, and to make themselves feel as if they are adding to discussions. These are not [...]

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Reducing Risk for a Startup Business

How do you transition from employment to self-employed entrepreneur without losing your shirt? That is a fundamental question. If the business you want to start allows it—not all of them do—many people test the waters first by starting the business with limited funds in their spare time. Consider this option: ask yourself whether you could [...]

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