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Before you Start...

Find Your Best Path to Start

Know what it takes to start a business. Some businesses are easier to start than others. Here’s how to understand the differences.
I’ve spent many years as an entrepreneur and working with entrepreneurs. I understand and sympathize with the urge to create something, to build your own and make it work. This is a fabulous thing [...]

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Cover Your Bases

This is the great, and terrifying, thing about becoming an entrepreneur, that you really don’t know how the venture is going to turn out. Certainly Bill Gates had no idea when he dropped out of Harvard to start Microsoft that he would become as successful as he did. By the same token, the florist who [...]

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Choosing Your Business Name

Choosing the best name for your new company, and how to protect it.
The two concerns for startup business names are the legal requirements, and the commercial use. We are talking about the name of your business, in this section, not your trademarks, or service marks, logos, or slogans. We are not attorneys, we do not [...]

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