Strategy

Handy Resources to Help You Start and Run a Successful Cafe

Stay abreast of what's going on in the coffee shop industry using these handy resources. From networking sites to educational magazines, there's sure to be something you haven't read before. Here are our favorite resources.

By Angelique O'Rourke | Share This

Should You Offer Equity Compensation to Employees?

If you’re giving a large percentage of your company to someone (and yes, two percent is large), you’re entering into a contract that’s a lot like marriage.

By Candice Landau | Share This

How a Small Business Can Compete With the Big Guys at SEO

You’re running a small business and you’d dearly love to have high visibility on Google for organic search engine traffic and leads. The problem is, you’re being overwhelmed by big competitors with deep pockets. Cheer up! You can still win at SEO, but you have to be smart. Here's your guide to winning the war!

By Brad Shorr | Share This

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Facebook ads are challenging for marketers. You're not only competing with other ads for attention—you're competing with a user's entire newsfeed.

By Cidnee Stephen | Share This

How to Manage Labor Costs for Your New Restaurant

Whether you’re about to open a restaurant or have been running your place for a few months already, there’s no doubt that the process will be expensive. Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you have a limited budget, you...

By Ezra Adler | Share This

The Biggest Business Fails of 2014 and How to Avoid Them

Every year, a few businesses make bad decisions or mistakes publicly. Sometimes they recover quickly and no one notices. Other times, the blunders are nothing short of newsworthy. We’ve gathered up some of the worst fails of 2014 and included some helpful tips on how to avoid them yourself. Walmart asks its employees to purchase...

By Angelique O'Rourke | Share This

Here’s to You, Women in Business

If you’re an active part of your city or town’s community, you may have noticed a sudden spike in the number of activities and events relating to business and entrepreneurship. That’s because we’re now in the midst of Global Entrepreneurship Week (GEW); a week wholly dedicated to inspiring people to unleash their ideas and take the...

By Angelique O'Rourke | Share This

6 Things That Can Kill Business Growth

Whether you’re kicking around a business idea or working through your first year, it’s never too early to start thinking about growth. After all, the goal of every entrepreneur is to grow a profitable business. To make sure your business is slated for growth, start out with a detailed business plan. This document will serve...

By Lisa Furgison | Share This

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