Strategy

The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Startup

Until your startup earns money, you are doing charity work, not running a business. Here's how to choose the right pricing strategy for your SaaS startup, with real-world examples.

By Olga Mykhoparkina | Share This

6 Things to Consider Before Entering a Market

Being an entrepreneur is a stressful, risky profession. Here are 6 questions to ask yourself to give your new business the best chance of success.

By Buzz Tatom | Share This

How Packaging Design Can Help Create a Winning Product

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning.

By Leo Almeida | Share This

6 Strategies Guaranteed to Boost Revenue for Your Hair Salon

Use our research-backed advice to increase your revenue. From picking a niche to implementing a "frequent flyer program," here are six winning strategies!

By Candice Landau | Share This

Get Your Cafe Business Up and Running with These Handy Resources

Stay abreast of what's going on in the coffee shop industry using these handy resources. From networking sites to educational magazines, there's sure to be something you haven't read before. Here are our favorite resources.

By Angelique O'Rourke | Share This

Should You Offer Equity Compensation to Employees?

If you’re giving a large percentage of your company to someone (and yes, two percent is large), you’re entering into a contract that’s a lot like marriage.

By Candice Landau | Share This

How a Small Business Can Compete With the Big Guys at SEO

You’re running a small business and you’d dearly love to have high visibility on Google for organic search engine traffic and leads. The problem is, you’re being overwhelmed by big competitors with deep pockets. Cheer up! You can still win at SEO, but you have to be smart. Here's your guide to winning the war!

By Brad Shorr | Share This

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Facebook ads are challenging for marketers. You're not only competing with other ads for attention—you're competing with a user's entire newsfeed.

By Cidnee Stephen | Share This

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