planning
Lack of market research sunk Zanade Mann's business, but she learned from her mistakes and you can too.

Lessons Learned: Lack of Market Research Sunk My Business

by Lisa Furgison

Zanade Mann has always had an entrepreneurial streak. It all started when she was 8 years old: The young entrepreneur started selling candy bars door-to-door, and never lost the bug. Like many entrepreneurs, she wound her way through the corporate world for a few years, with a stop in the insurance industry. When she was... Read more »

growing
JCPenney Marketing Mistake

The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

by Michael Kerr

When I was starting out in business I was naïve. Strike that—I was clueless. In fact, I knew less than nothing about running a business, and I didn’t even know that. Back then, in my 20s, I dove headfirst into everything I did, arms and legs flailing. I was all heart and no homework. I... Read more »

growing
Street Performer at Mauerpark Amphitheater

Does This Street Entertainer Practice Better Marketing Than Your Company?

by Cidnee Stephen

On a recent trip to Boston, I was enjoying Quincy Market when I came across a delightful street entertainer. I don’t know about you, but I love a good street entertainer—you know, one that engages the audience, is exceptional at what they do, and makes you want to stop and watch. What was of particular... Read more »

planning
What the Scrambling Quarterback Says About Business Planning

What the Scrambling Quarterback Says About Business Planning

by Tim Berry

I was delighted to catch Sometimes You Have to Scramble  in my blog feed yesterday. That post on smallbizclub.com was written by pro football hall-of-gamer Fran Tarkenton, who was famous for scrambling as quarterback of the Minnesota Vikings and New York Giants, back in the 1970s. Who better to point out two essential truths about real-world... Read more »

growing
Managing Cash Flow in a Seasonal Business

How to Balance Cash Flow in a Seasonal Business

by Arlene Soto

My business is busy in the spring, summer and fall but slows in the winter. How do I ensure I have sufficient cash flow throughout the year? Read more »

growing
Why Small Businesses Needs Brands

Why Small Businesses Need Brands, Too

by Sara Conte

I believe that building a great brand is the single best way to ensure the long-term survival of your company. Read more »

growing
Do You Have The Courage to Price High?

Do You Have the Courage to Price High?

by Tim Berry

In the consulting and services industry, pricing is your buyer's best indication of your value. People buy on confidence, reliability, name and assurance, not on price. Read more »

planning
Everything You Need to Know About Small Business Consultants

Can a Small Business Consultant Help You Run Your Business?

by Mayra Ceja

There comes a point in every business when the owner realizes they need advice and wonders, “Should I hire a consultant?” Read more »

growing
ageofthecustomer-new-book-imagex335

Why You Need to Understand ‘The Age of the Customer’

by Tim Berry

I admit, when I started reading this book I was skeptical. I’m a social media pro. I thought I knew all about it. But no, as it turned out, I really had to read Jim Blasingame’s new book The Age of the Customer. Read more »

starting
Why Some Businesses Fail (and How to Ensure Yours Doesn't)

Why One Business Failed (and How to Ensure Yours Won’t)

by Noah Parsons

Despite having the key ingredients required for success, a new local restaurant failed. Here are the lessons that would have helped save this business, that can also help you as you search for success. Read more »