Having a good product or service just isn't enough. With a strong positioning statement, you'll be able to highlight how your business stands out from the crowd.
Company history in a business plan? It's a good addition to some business plans, but not all. Whether or not you include your company's history in your business plan will depend on your business itself, and who you're writing the plan for.
Often, a business plan introduces a new technology that requires some explaining. However, you don't want to run the risk of including too much, and turning investors off. Here's how to fill everyone in, without overloading them with information.
No matter how new your business, you do have competition. If you say you don’t have competition, your audience is rolling its collective eyes and dismissing you as naive. So, how do you evaluate your competition and present this information to your team and to outsiders?
Take the time to create a competitive matrix and you'll reap the rewards. It will help you figure out strategy, your positioning in the market, and it's a great, visual mainstay for pitch presenations—investors love it! Here's how to use it.
Because a business plan is not a one-time task—it’s an ongoing practice—it's best to write and maintain your business plan in-house. However, if you'd still like to outsource the writing, here's how to do it and avoid the mistakes others make.
This article will walk you through writing the market analysis, marketing plan and sales plan sections of your business plan. Business planning expert, Tim Berry, shows you how to do it right.
Similar to a professional, like a bookkeeper or consultant, artists are faced with the idea of doing what they love, in conjunction with a plan.