How many questions do you have during the typical day? I get lots of them. Sometimes I get so many in a day I have to hide in one of the conference rooms just to get a little work done. Let me give you a few I got yesterday.

Do you know of a good place to stay in NYC for not too much money?
How do you spell Wachovia? Is it a bank or credit union?
What’s coming to the (local concert venue’s) next month?
Where should we go for lunch, is there anything new in town?
Do you know the address of that insurance company we’re going to?

To each of these questions, I can answer each with two little words. “Google it”.

Google is now (officially?) a verb. To use the Google search engine to obtain information on the Web. Information you, as a business, put there. Rich with SEO keywords, good clean copy writing, easily navigated website. People are using Google at a rate that makes the head boggle. According to ComScore, people used Google search 11,748,000,000 times in the month of August. That’s a lot of people looking for a lot of things.

If you were one of the lucky ones, a few of those search destinations were to your website. If they didn’t… why not?

Today, more than ever, it’s important that you understand what good SEO can do for your search traffic. It’s important to educate yourself in what you can do to bump up your visibility on the internet and search engines.

Don’t know where to start in the big confusing world of SEO information?

Try starting here.  www.websitegrader.com
Website Grader is a free seo tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective.

Here’s hoping a large fraction of the next 11 billion search hits will soon be landing on your virtual doorstep.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

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