What makes a great marketing plan? 1

If you’re writing a business plan, you should at least be considering your marketing plan at the same time. A good business plan includes a marketing component, and most successful businesses have entirely separate marketing plans to guide them.

So what makes a good marketing plan? Recently on Tim Berry’s AmEx OPEN Forum blog, the Bplans.com founder explained how you can tell the quality of a marketing plan:

You can measure it by the decisions that follow, the business it generates and how well it’s implemented. A brilliant marketing plan that is not executed is worth much less than a mediocre marketing plan that’s carried out.

The plan’s value is in the success of the business.

Tim’s piece is a great introduction to marketing plans. Click here to read the whole post:  5 Components of a Successful Marketing Plan.

 

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  • http://strengthinbusiness.com/ Krisz Rokk

    Thanks for sharing Jay.
    One major difference between corporates and small businesses relies in creating, developing and implementing strong business & marketing plans. SME’s often lack good marketing plans. They have amazing products / services and ideas but the ‘planning’ is missing or is too weak.
    So first put up a good plan and than execute it.
    “A Fool with a Plan is better off than a Genius without a Plan!” – T. Boone Pickens

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