If you’re writing a business plan, you should at least be considering your marketing plan at the same time. A good business plan includes a marketing component, and most successful businesses have entirely separate marketing plans to guide them.
So what makes a good marketing plan? Recently on Tim Berry’s AmEx OPEN Forum blog, the Bplans.com founder explained how you can tell the quality of a marketing plan:
You can measure it by the decisions that follow, the business it generates and how well it’s implemented. A brilliant marketing plan that is not executed is worth much less than a mediocre marketing plan that’s carried out.
The plan’s value is in the success of the business.
Tim’s piece is a great introduction to marketing plans. Click here to read the whole post: 5 Components of a Successful Marketing Plan.
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