Comments on: Customer Relationship Management (CRM) http://articles.bplans.com/growing-a-business/customer-relationship-management/92 Business plan articles from the business planning experts Thu, 09 Feb 2012 18:41:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Dane Pymble http://articles.bplans.com/growing-a-business/customer-relationship-management/92/comment-page-1#comment-21884 Dane Pymble Mon, 14 Nov 2011 01:12:14 +0000 http://articles.bplans.com/index.php/business-articles/business/customer-relationship-management/92#comment-21884 I think one important consideration in implementing a CRM for your business is to clearly designate responsibilities for your staff in respect of keeping data up to date. In my experience operations managers responsible for implementing CRMs have often tried to get sales staff to have a degree of responsibility in keeping their client data up to date in the CRM system. It doesn't work and I think it is an ineffective use of your sales staff's time (who of course should be selling not doing data entry). Rather there should be clear systems and processes developed so that information from the sales staff can be easily disseminated to administrative staff for uploading to the CRM. I think one important consideration in implementing a CRM for your business is to clearly designate responsibilities for your staff in respect of keeping data up to date. In my experience operations managers responsible for implementing CRMs have often tried to get sales staff to have a degree of responsibility in keeping their client data up to date in the CRM system.

It doesn’t work and I think it is an ineffective use of your sales staff’s time (who of course should be selling not doing data entry). Rather there should be clear systems and processes developed so that information from the sales staff can be easily disseminated to administrative staff for uploading to the CRM.

]]> By: Intelestream Inc http://articles.bplans.com/growing-a-business/customer-relationship-management/92/comment-page-1#comment-8907 Intelestream Inc Mon, 14 Jun 2010 23:07:01 +0000 http://articles.bplans.com/index.php/business-articles/business/customer-relationship-management/92#comment-8907 Since this article has been published, the CRM market has grown significantly. With the advent of Cloud computing, more and more companies of all sizes rely on CRM solutions. At Intelestream, we developed a Web Based CRM. For further reading prior to choosing a vendor read a whitepaper about 10 considerations to have into account before choosing a CRM vendor. Since this article has been published, the CRM market has grown significantly. With the advent of Cloud computing, more and more companies of all sizes rely on CRM solutions. At Intelestream, we developed a Web Based CRM. For further reading prior to choosing a vendor read a whitepaper about 10 considerations to have into account before choosing a CRM vendor.

]]>