How I Got My First Customer: I Found A Partner And Threw A Huge Event 4

This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Read the previous story here.

Chardét at Corpão Bootcamp

Chardet Durbin Profile“The greatest difficulty in acquiring customers for my Corpão Brazilian Bootcamp fitness classes stemmed from a limited budget, which forced me to be extremely resourceful. My initial strategy was to build awareness through a large, public event that would showcase our services—I designed a free bootcamp class called Jumpstart Verão (Portuguese for ‘summer’), complete with live Brazilian music, to be held in Central Park.

“In order to build momentum around this event, I sought a partnership with VitaCoco, the Brazilian coconut water. The idea was that we would distribute the drink to participants as well as onlookers, along with information about Corpão. I advertised the free event via Facebook ads, professional and personal networks and through a targeted group on Meetup.com.

Corpao Brazilian Bootcamp“The results were astounding! The event had the desired effect of creating word-of-mouth referrals, and I was also able to use the event as leverage to convince both LivingSocial and Groupon to feature my classes.”

Chardét Durbin founded Corpão Brazilian Bootcamp because she wanted to bring a Brazilian philosophy to New York workouts—being fit doesn’t mean being skinny! She leads a high-intensity workout combining yoga, kickboxing and capoeira with bodyweight exercises.

 

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Send it to us at howididit@bplans.com or tweet us @Bplans #howididit

 

  • We Hchoo

    Great job with your venture…this is something that we all need. I think some of my #GeorgetownHoyas were there…my Facebook timeline was filled with pictures. #hchoo

  • mohansrao

    I am curious to know how did partnering with VitaCoco help you? Did they give out free drinks, advertise on their networks for you or do something else? Appreciate your response!

    • brazilbootcamp

      Apologies as I didn’t respond to this sooner! They gave us free drinks and also used photos from the event for their own PR. This benefitted both us and them as we had leverage from a large, well-established brand and they were able to affiliate themselves with a new market-fitness. Hope this helps!

  • Abel Farouk

    I am Building a 5 star Hotel beside a water Front, which will include a Resort Zone and a Gaming Hall where Tourists will visit daily, then later in the evening, they can also visit the Club side attraction, i have already seen and paid half the money for the Land, this place is beautiful and people are already attracted to it.

    This Business shall create an employment opportunity of between 50 to 100 people.

    Abel Farouk

About the Author I firmly believe in three things: Creativity, dedication and adaptation. I work at the No.1 business planning company in the world. Follow Bailey on Google+ Read more »

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