This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Read the previous story here.
Deb at WriteOne Creative Services:
“The very first customer of WriteOne Creative Services was my daughter’s charter school, Tampa Charter, in 2005. I had just learned web design and was seeking a company to test my newfound skills—to simply get feedback. Their website was inadequate for their needs and poorly designed, so I contacted the principal and volunteered to redesign their website for free, if they would contract with me to do their school t-shirts and polo shirts. I had a small portfolio from my day job in marketing, so I was able to show my design abilities.
“The concept went from idea to first sale when I recommended the school rebrand their marketing material to match the new website. I created an entirely new corporate identity from school colors and logo to business card, brochure, t-shirt and polo shirt design. After they saw the new website, the school contracted with me on the spot and over the past 8 years, has been a continued source of referrals for dozens of long-term clients.”
Deb Kelley runs WriteOne Creative Services, an award-winning, comprehensive, woman-owned graphic design, web design and copywriting business that offers the talent, design and print capabilities of an agency, without the overhead.
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Let's take a look at those common hurdles, and see how producing a top-notch business plan sets your business up for success.Click to continue