This story is part of Bplans’ “How I Did It” series—true stories of real businesses getting started, solving problems and finding success. Read the previous story here.

Deb at WriteOne Creative Services

Deb Kelley Write One Creative Services“The very first customer of WriteOne Creative Services was my daughter’s charter school, Tampa Charter, in 2005. I had just learned web design and was seeking a company to test my newfound skills—to simply get feedback. Their website was inadequate for their needs and poorly designed, so I contacted the principal and volunteered to redesign their website for free, if they would contract with me to do their school t-shirts and polo shirts. I had a small portfolio from my day job in marketing, so I was able to show my design abilities.

“The concept went from idea to first sale when I recommended the school rebrand their marketing material to match the new website. I created an entirely new corporate identity from school colors and logo to business card, brochure, t-shirt and polo shirt design. After they saw the new website, the school contracted with me on the spot and over the past 8 years, has been a continued source of referrals for dozens of long-term clients.”

Deb Kelley runs WriteOne Creative Services, an award-winning, comprehensive, woman-owned graphic design, web design and copywriting business that offers the talent, design and print capabilities of an agency, without the overhead.



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