How to Engage Customers with a Killer Homepage 3

Killer home page

You want visitors to see your site and smile.

These days, just having a website won’t cut it. You need a sticky websiteone that engages visitors, persuading them to stay on your site and explore your brand further. That simply won’t happen without a killer homepage. Think about it: Your homepage is where visitors decide if you’re worth their timeand you’ve got about six seconds to make your case. There’s simply not a second to lose, so if you want to convert more visitors to customers, remember these vital tips:

1. Prioritize your visitor’s experience and offer multiple engagement paths.

Ask yourself how you want visitors to interact with your content. What do you want them to click on, and when? Provide a clear entry point (termed a “Call to action” or “CTA”) to the path you most want them to take, but keep in mind that not all prospects are ready to make a purchase. Give them options to engage further by providing links to articles, company information, FAQs, product descriptions, etc. However, be careful not to include too many user engagement paths, which can feel overwhelming and increase bounce rates. Your page architecture should direct visitors in a natural flow that makes sense for your industry, brand, and audience.

2. Keep your content simple and well organized.

Customers need to know what you sell and to whom you sell it within seconds of viewing your homepage. Your headline and subheads should be strong but concise, written and placed to grab attention in a few short words. CTAs should stand out against the background and be easy to find. Keep your design clean and uncluttered, and avoid distractions like pop-ups and auto-play videos. Finally, place limited-time offers and special discounts near the top of your site to grab attention.

3. Offer social proof upfront.

Historically, effective types of social proof have included client comments, testimonials and case studies. While these can be lengthy, you can offer a short teaser on your homepage that links to the elaborated version. Today, companies often look to enhance social proof through social media and sharing. If that’s the case for your brand, consider listing on your homepage the number of Twitter followers and Facebook likes you have, and make sure to prominently display links to all your social media accounts.

4. Invest in responsive technology.

Your site must be attractive, easy to navigate, and quick to load regardless of how visitors are accessing your site. Responsive designwhich automatically resizes a site’s layout to preserve text and images based on a user’s specific browser and/or deviceprovides an optimal viewing experience on everything from laptops to smart phones to tablets. E-commerce sales from mobile devices climb significantly every year, so don’t lose money because your site isn’t responsive.Note that most popular DIY website builders do not include responsive design, so when searching for a new site builder, be sure to find one that does, such as our own product, LogoGarden.

5. Add credibility with strategic design.

Customers will judge the quality of your brand by the attractiveness of your homepage. Period. Your logo, copywriting, design, photos, and CTAs should work together and speak right to your target audience, selectively, concisely, and compellingly. The more personalized and coordinated your homepage is, the more persuasive you’ll be to the right visitors. Choose a neat, uncluttered layout that employs complementary fonts, photos and colors, keeping in mind what your target audience appreciates and what will resonate with them.

6. Finally: test, test, and retest.

Even if you’re currently happy with the performance of your homepage, it’s important to periodically update and refresh its content. Use Google Analytics to test different versions of headlines, photos, CTAs, and special offers to see which best reduce bounce rates and increase conversions. Not everyone responds to images and copy similarly, and relying on data is the only way to discover the best combination for your specific brand. There’s always room for improvement!

What are some other elements of a great website? What makes you stick around, and what makes you leave instantly? Tell us in the comments below. 

About the Author J.R. Garrett is a rising star in entrepreneur space. As the co-founder of LogoGarden he focuses on building the company to provide the tools necessary to make entrepreneurs dreams become a reality. Read more »

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  • MissMarketing

    You alluded to it in multiple ways, but, the most important thing about building a website is DON’T, unless you know what you’re doing. Hire a professional and make sure it’s done the right way the first time. The investment will more than pay for itself in the long run. Oh and don’t forget, Content Management Systems are your friend, especially if you plan on updating your site regularly. And I couldn’t agree more with #4. So many businesses forget to take that into account because they are only thinking about “being online”. If your site isn’t user friendly on mobile devices, it’s simply useless in my opinion. I personally access the internet on my mobile device 98% of the time when I am not at work and I have a feeling I am not the only Gen-Y individual doing so. Good article!

  • https://www.max-profits.com/ Max-Profits

    Do you recommend doing A/B testing on your homepage on a site such as Optimizely?

  • jasonlorje

    short comment. Craigslist. If it serves the purpose users don’t care what it looks like.