A Quick, Practical, Business Plan for a Blog 9

I caught a guest post on Problogger the other day, where Kelly Watson of onewomanmarketing.com explains How to Make a Blogging Business Plan … Whether or Not it’s a Business Blog. Kelly takes good principles of business planning and breaks out of the business plan recipe mold, aiming instead for the kind of planning that becomes management, and steering the business. She says:

As a beginner, I wouldn’t have known what to include in that blogging plan. Today, I do. That’s why I’ve created the blogging business plan: a series of 36 questions to help you flesh out your blog’s theme, its goals and the shortest path to achieving success.

Her suggested plan has six parts, which divide into a total of 36 specific questions:

  1. The big picture. This is a lot like strategy. Your goals, what problem do you solve, for whom, what’s success for you, what’s the underlying call to action, purpose, and like that.
  2. Competition. What other blogs are in the same area, with some details about what they cover, strengths and weaknesses, etc.
  3. Content. It’s a blog, after all. What does it cover? How often?
  4. Structure. WordPress, Blogger, Typepad, or what? How will it be hosted? Domain name?
  5. Budget. See: it’s a business plan. How much will you pay for domain name, hosting, software, customizing the theme or design, etc. Outside help?
  6. Success metrics. This is my personal favorite, and a good reminder that every business plan needs concrete specifics you can track and manage, checking progress, reviewing, and steering the business. For a blog, Kelly suggests metrics for subscribers, analytics, Alexa stats, comments, and feedback.

I like this. It’s a good reminder that business plans aren’t formulaic or academic, they are about getting business done. Lists the goals, steps, metrics, and start tracking. Nicely done.

About the Author Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry. Follow Tim on Google+ Read more »

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  • http://www.onewomanmarketing.com Kelly Watson

    Thanks, Tim! You give a great summary of the high-level concepts :)

    • http://timberry.bplans.com Tim Berry

      And thanks to you too, Kelly, you have a great example of business planning as flexible and practical, whether it’s the blog in this instance or whatever. I particularly like the reminder of metrics and tracking and following up.

  • http://www.ogscapital.com alex

    very useful article. A+++

  • http://www.gbmaccounts.co.uk nick goddard

    A plan for a blog – that’s such a neat idea. Thanks Tim, learning about this blogging game all the time.

  • http://www.martinbarnes.mymomentis.co.uk Martin Barnes

    Good Information Based Article….Every Business Seats Goals For the future but how regularly do you review your business plan.

  • http://keskustelu.suomi24.fi/node/4534331/flot Aliisa Vuorela

    Business plan for your blog is really important,you should consider everything like all those question,even though you have a very informative blog if you don’t have any plan there is no one who can see your blog..Well done.

  • Pingback: How to Write a Business Plan - 3 Articles Show You How

  • http://www.eawater.com/ vikram

    vikram The first thing you should ask from your self is that what is your mission. What exactly you want to achieve, and what are the available resources that can help you in achieving your goal.

  • http://www.onlinebusiness.org/ Gaurav Gurbaxani

    Well said.. Having a blog just for the sake of having a blog is going to do more harm than good.

  • Jes

    Hi, I am just starting out and planning my blog and I am very overwhlemed. I need to know who I can contact to sit down with to help me get this up and running, a business planner or something??
    I have no idea about metrics, tracking, advertising. …nothing